What Is Heat-Not-Burn Tobacco? from wisepowder's blog

The idea behind heat-not-burn tobacco is that if you warm it to a certain temperature, instead of igniting the dried tobacco leaves and other substances mixed in with them, you can still get the flavor and nicotine hit you want and little else. No smoker, after all, wants to inhale thousands of harmful chemicals that may end up causing cancers, heart and lung disease, and other potentially fatal conditions.To get more news about Hitaste, you can visit hitaste.net official website.

So, with heat-not-burn tobacco, smoke is not generated by the device, but vapor instead — allowing the user to inhale the nicotine and get the satisfaction they’re used to from cigarettes. At least, that’s the theory. The products used for heat not burn look similar to vaping devices, but they still use tobacco while vape gear does not — only e-liquid containing some or no nicotine and various flavors.

But it’s true to say that both heat-not-burn and vape gear operate in much the same way — a battery or other energy source (more below about that) is used to gently warm a chamber that has tobacco or e-juice in it and it then gives off vapor, which the user inhales.

Cigarette companies seem to be falling over themselves to develop heat-not-burn tobacco products and get them onto the market as quickly as possible. Perhaps they’re alarmed at the rates at which people in the Western world are quitting smoking — the result of vape pens, more knowledge about the hazards of tobacco and an overall desire to live healthier lives. The world’s biggest tobacco company and maker of the famous (or infamous) Marlboro brand, Philip Morris International Inc, is also in on the heat-not-burn action, developing its iQOS device, which launched in Japan in 2016 and became a runaway success.
This heat-not-burn gear — which some say is an acronym for I Quit Ordinary Smoking but that the tobacco giant insists is simply “a brand name created to denote innovation and game-changing technology coupled with advanced science” — has since been rolled out in markets around the world, except in the US, where the authorities are probing heath claims ahead of approval — or not, as may be the case. iQOS sales were $823 million in the third quarter of 2018, accounting for 11% of Philip Morris’ overall revenue of $7.5 billion, while globally, heat-not-burn sales last year were worth $5.82 billion and are forecast by research firm Euromonitor International to soar to $18.66 billion by 2022.

In fact, Philip Morris is trying to get out of the cigarette business altogether. At the beginning of last year, the company took out blaring, full-page newspaper ads in British newspapers to acknowledge that cigarettes are bad for people’s health and state that it was aiming to eventually stop making them. That’s not to say Philip Morris is thinking about saving the world and going out of business — far from it. The billion-dollar tobacco behemoth is simply following where the market is going, and some markets for cigarettes are drying up.