The 2022 US Open ended successfully on September 12.
Kyrie Irving Jerseys This year's US Open can be described as ups and downs. Serena Williams retired after a generation, and Alcalás became the youngest king of men's singles in ATP history. The unprecedented performance of the Chinese Legion made this US Open a creative one. The most popular annual event in history. As the new media live broadcast platform of the 2022 US Open in mainland China, iQIYI Sports not only broadcast the whole game live, but also gave full play to the platform's advantages in technology and content, and joined the three major players of Rolex, Samsung and Buick. The live broadcast partner presented a splendid year-end grand slam feast for the fans, attracting countless attention and hot topics. According to statistics, the broadcast volume of the US Open on the iQIYI Sports platform this year has increased by 300% year-on-year. Seven related Weibo topics initiated by iQIYI Sports have rushed to the hot search, with a total reading volume of 152 million. Multi-angle and three-dimensional creation of high-quality tennis event content In order to show the last Grand Slam event of the year in a panoramic view, iQIYI Sports has created a professional commentary lineup composed of several senior commentators, and also produced a special special section for the US Open. Flushing Park is presented from professional perspectives such as stadium reports, daily battles, surrounding areas, and player visits, and accompanies the fans to witness this tennis peak event that is enough to go down in history. In addition, iQIYI Sports also gave full play to its advantages in content operation, and produced a number of programs based on the highlights and hot spots of this US Open, allowing the audience to experience the splendid year-end festival from different perspectives and dimensions. Continuing journey. On the opening day of the US Open, iQIYI Sports launched the special program "Know the Highlights of the 2022 US Open" as a warm-up, inviting senior commentators and well-known tennis experts to analyze the highlights and suspense of this US Open in detail. During the game, the host of iQIYI Sports conducted exclusive interviews with a number of popular players including Zhang Shuai, Zheng Qinwen, Wu Yibing, Nadal, and Alcaraz as soon as possible after the game, and made news about hot events as soon as possible. Follow up reports. In response to the biggest hot spot of Serena Williams' retirement, iQIYI Sports planned ahead and carefully launched related topics,
Wayne Gretzky vividly and vividly showing the brilliant career path of a generation of divas. At the same time, iQIYI Sports also exclusively customized Xiaowei-themed chat room interactive props. Fans frequently used Xiaowei props to pay tribute to her while watching the game, strengthening the interesting interaction with fans. Multi-channel efforts, all-round activation of the marketing communication link of the US Open According to the statistics of the Chinese Tennis Association, the total population of tennis in China has reached 30 million, and the overall audience tends to be younger, at the middle and high consumption level, and is the main force in the consumer market. . The cultural accumulation and elegant genes of top tennis events have natural stickiness to the middle class and the elite, and it is an excellent platform for high-quality brands to enhance their brand tonality with the help of high-end events. iQIYI Sports helps brands accurately target the huge urban main consumer groups, maximize exposure to reach the target audience through the popularity of the US Open, and achieve sales conversion in precise scene marketing. At 2:50 a.m. on September 8th, Alcalás and Sinner’s U.S. Open men’s singles quarter-finals ended. This match, which took 5 hours and 15 minutes, also set a record for the latest U.S. Open end time. As the designated timing partner of the US Open, Rolex clocks are an indispensable element on the field. The Rolex clock standing on the court and off the court always reminds the audience and fans that the glorious moment of tennis is coming, and it also continuously deepens the rigorous and meticulous brand image of the Rolex brand where every second counts. Rolex's two spokespersons "post-zero" star Swatek and Alcaraz successfully won the cup under pressure,
Clayton Kershaw Jerseyspushing the competition atmosphere to the climax, which also indicates that tennis is about to enter a new era and create a new chapter. In addition, the top tennis events represented by the US Open have also become the most suitable advertising channels for the release of new products of international brands and the centralized promotion period. During the US Open, iQIYI Sports reached broadcasting partnerships with Buick and Samsung, providing integrated marketing solutions for the brand's new product launch. The high-quality experience of Samsung's fourth-generation new folding screen mobile phone Galaxy Z Fold4, both inside and outside, provides consumers with a first-class visual interaction experience in sports watching. Buick also launched three new star models for the high-end elite crowd: Angkewei, Angkeqi, and GL8 new models, strengthening the brand's sports attributes and family high-end models attributes. Use studio immersive brand display, professional commentary implantation, immersive brand advertising for watching games, real-time marketing of events and other core resources to strongly output brand image. Topic hype, accurately reach the target audience with brand information, powerfully occupy the minds of consumers, and effectively enhance the commercial value of the brand while conveying the connotation of the brand.
Kyrie Irving JerseysTop IP brings together iQIYI Sports, and strives to build the first platform for tennis watching. iQIYI Sports currently owns the new media live broadcast rights of the three Grand Slam events of the Australian Open, Wimbledon and the US Open, as well as ATP1000 and WTA1000 tournaments and The exclusive live broadcast rights of the year-end finals have become the preferred viewing platform for top tennis events.
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