Companies that want to do business in China have long made compromises in the pursuit of success. Now an escalating diplomatic dispute over human rights is underscoring the stark choice facing Western executives: put profit or principles first.To get more China business news, you can visit shine news official website.
The strains over Xinjiang — where US, EU and UK authorities have
accused the Chinese government of repressing Uyghurs and other minority
groups through forced labor, mass detention and sterilization — has
ensnared a growing number of businesses and trade relationships in
recent months.
Beijing has vehemently denied all the allegations, and says its camps in
the region are "vocational training centers" designed to combat
terrorism and religious extremism. But last week, a landmark investment
deal between the European Union and China was cast into doubt after
officials traded sanctions over Xinjiang.
Days later, H&M (HNNMY), Nike (NKE), Adidas (ADDDF) and other
Western retailers were threatened with a boycott in China because of the
stand they had taken against the alleged use of forced labor to produce
cotton in Xinjiang. H&M (HNNMY) was even dropped by major Chinese
e-commerce stores.We are working together with our colleagues in China
to do everything we can to manage the current challenges and find a way
forward," H&M said in a statement Wednesday.
Beijing has made it clear that multinational corporations have to follow
its rules if they wish to operate in the country, and gaining favor can
require anything from abiding by restrictive regulations to saying a
few good words about China. Many companies have traditionally been
willing to play along, given how enticing the giant economy is as a
market for everything from cars and clothes to movies and luxury
goods.But the escalating political blowback may make some of those
relationships untenable. Just as China has whipped its citizens into a
nationalist frenzy over Xinjiang, customers, lawmakers and investors are
stepping up the pressure on Western companies to scrutinize their
supply chains for evidence of human rights abuses. That's making it hard
for companies to avoid picking sides.
"These companies are just squeezed in the middle and there is no magic
answer," said James McGregor, chairman of consulting firm APCO
Worldwide's greater China division. "I think China's feeling really
threatened by all of these sanctions, and has decided just to hit back
as strongly as they can to try to get these companies to influence their
governments to kind of tone down and back off."Foreign companies cannot
simply ignore the world's second largest economy. Its growing middle
class is a rich consumer market for many firms.
"Accessing the internal market in China has always been the draw," said
Bonnie Glaser, a senior adviser for Asia and the director of the China
Power Project at the Center for Strategic and International Studies.
"Years ago, when companies first started coming to China — even if they
weren't making money for a number of years — they stayed because
eventually the people are going to have more money and going to be able
to spend."
But breaking into China also means winning over notoriously strict
regulators who wield vast control over who gets to enter and what they
get to do.
International firms are often forced to concede certain aspects of their
business before they're allowed access to the market, including through
joint ventures established with local partners. While some rules have
been eased in recent years, they're still a source of tension for
companies who complain that such arrangements force them to give up
technology in exchange for entry.
Other companies have been locked out altogether because of a refusal to
adhere to rules. Google (GOOGL), for example, offered search in China
from 2006 to 2010 with censored results, but was eventually blocked when
the company decided it would end that practice. Several years later, it
considered returning to China, but was heavily criticized by human
rights groups wary of the ruling Chinese Communist Party's vast
censorship apparatus.
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