What Is CRM Feature Set? | Lansa Blog from bloglansa's blog

As CRM tools have matured over the years, CRM feature functionality has evolved based on well-known sales methodologies, marketing best-practices and other popular trends and processes from the business world. A well-conceived CRM must also have a truly outstanding user interface, as the whole purpose of the system is to make the organization’s information accessible quickly, easily and naturally. If users do not utilize the system because it is too complex to access or use, it will be difficult to realize its potential benefit.

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