10 App Store Optimization Tips to Improve Ranking from freeamfva's blog

10 App Store Optimization Tips to Improve Ranking

There are plenty of apps in the apps store, and there are hundreds of them for the same purpose. So, similar to search engine optimization for websites, it is essential to think of ASO (App Store Optimization) also for the mobile applications to come on top. With more than 65% of the smartphone users directly rely on the App Store to search for new apps and install them, and Apple paying the developers a fair sum based on the popularity of their apps, it is essential to do everything possible to get your app featured higher in search results. For business apps, this need is inevitable.To get more news about Android App Store Optimization, you can visit aso700.com official website.

1. Set the keywords in 100 characters

It is possible for the developers to add keywords specifying your apps in the App Store listing. The store’s search algorithm further refers to these keywords to display your app against the searches. So, it is critical to select the most relevant and highly popular search terms as your app keywords. You may make keywords up to 100 characters. It is not ideal to use long-tail keywords, the name of the app as a keyword, plural forms, or misspelled keywords. Separate multiple keywords with commas and don’t use space in between.

2. Make a descriptive title of 50 characters

Unless you are a well-known brand, your app may not be directly searched for. In such a case, it is essential to use the right keywords to perfectly describe the usage and functionality of the app for the users to get an idea about it before downloading. You can use keywords in the title also to enhance your ranking in the search. However, everything should be kept in the 50-character limit.

3. Avoid generic names or names similar to already existing apps

Putting terms bluntly like music app or photos won’t help to distinguish your app from others. While using titles, don’t put the users into confusion and also avoid any chance of them ignoring your app. Don’t also use names which are similar to apps already existing in the store. This is, in fact, a black hat technique used by some developers, but Apple may penalize you for doing so.

4. Don’t use any trademark or celebrity name

Apple has a very strict policy in light of copyright infringement laws. You need to go through the guideline carefully before putting an app name or description. There are strict restrictions in terms of using celebrity names, trademarks, copyright names, etc. unless you have legal permission to do so. You need to use the copyright brand names only by proving you have a legal affiliation with the brand to do so. Otherwise, Apple will right away reject your application. However, you can do a competitor analysis to identify the built of the trending names and then think in your own creative ways to come up with options to beat it.

5. Keywords on the title

It is advisable to add descriptive keywords on the app title, which is proved to increase the visibility of the app by 10%. Doing so makes it easier for the users to spot your app through search and install it.

6. Choose the most appropriate category and subcategory for your app

App store search works based on the categories and subcategories specified. So, you need to give proper instruction to the search algorithms to show up your app inappropriate category results to the searchers. While choosing the categories, make it specific to the core functionality of your application and not the add-on functions. Say, for example, the Instagram app is categorized under photos and videos whereas Facebook is under the category of social networking.
7. Give it a user-friendly description

As discussed above, app descriptions are very important in letting the users know the function of your app. There are a few things to consider while making your description optimally user-friendly and readable.
8. Optimize the content in your description

The users get an overview of the app while looking at the description in the default view and then taken to the full view while clicking on the More link. So, all the effort you put it to making a stunning app and an attractive description may go in vain if the first few lines of the description are not stellar to grab the users. So, spend some time and given a careful consideration to frame a very engaging lead to the app description.

9. Its ideal for targeting the low-competition keywords first

It is primarily the concept of being the biggest fish in the small pond than being the smallest in the ocean. You can use the tools for keyword research to find the apt keywords in your niche having a lower search volume and low level of competition. Try to rank on top for those keywords first. Once if you build enough credibility and social proof, then you can further proceed to the next level of attacking the bigger fishes and come up.

10. Create the initial screenshots showing off your top features

According to a study conducted among the App Store users, it is found that the users searching for applications don’t swipe past two initial screenshots. So, it is essential to make your first two screenshots of the app stand out. Some tips are: