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App store optimization success: Top five KPIs you must measure
Across two major app marketplaces, there are already more than two million mobile apps and still counting. Mobile apps have made inroads across all nooks and corners of our daily lives and enterprise operations. But despite all these, not all mobile apps are equally successful, and there is a multitude of apps that struggle to survive as businesses. Perhaps, App Store Optimization (ASO) is something that app creators must consider.To get more news about Specialty Android Keyword Ranking, you can visit aso700.com official website.
Naturally,
app publishers and marketers worldwide consider it extremely important
to monitor several metrics concerning user engagement, user retention,
and business conversion. Here we will explain the five leading metrics
that you need to track for measuring the success of your app in app
stores.
1. Discoverability in App Stores
The most important thing
for any app to get traction in app marketplaces is to become easily
discoverable and visible to the target audience. Whether coming into
search results or getting featured or hitting top charts, in one way or
the other, your app needs to be discoverable and visible to the
audience. This is also the principal objective of App Store Optimization
(ASO).
2. Active users
This is one of the most important metrics
to measure the traction and engagement of a mobile app. The number of
active users for a mobile app directly shows the audience engagement and
how it evolves. When this metric shows growth, that means the app is
getting more traction. The active user metrics can further be
categorized into four metrics as per audience engagement in different
time spans.
3. Lifetime Value (LTV)
Whether calculated on a
monthly, daily, or weekly basis, the number of users hardly gives an
idea of the business conversion or the kind of revenue they generate for
the app. The Lifetime Value or LTV is the metric that helps measure the
gross revenue generated by a user over a period of time. This metric is
more closely related to the bottom line of an app and hence is very
important.
Though you can easily track user session time on a weekly, daily, or monthly basis and track their CTR and impressions, measuring the business conversion remains difficult. This is where this metric comes as handy as it allows evaluating the total sum outcome of the entire app marketing efforts.
4. User acquisition cost
Another
important metric closely related to the bottom line and revenue is the
user acquisition cost. Your total marketing budget spent on user
acquisition can be divided by the total number of users to get an idea
of the cost of acquisition. The metric further can be divided on a
monthly and yearly basis and can be seen whether the cost of acquisition
is growing or decreasing.
5. Conversion rate
Your
app is easily visible and discoverable as per the various visibility
metrics we have discussed. Now the question is, does this visibility
convert into app downloads. After discovering your app downloads the
app, how many of the visitors is a crucial metric to measure the success
of your App Store Optimization and app marketing?
Some of the key methods to boost App Store Optimization and conversion include using great app title, engaging app description powered by screenshots, images and video content, app reviews, and app ratings.
App market conversion can be tracked through the important measurement metric called Click-through rate (CTR). The proportion of people who, after landing on your app marketplace snippet clicks to go into the product page, is expressed in percentage, and it is called the conversion rate. It is an unmistakable part of the conversion funnel that app marketers need to monitor on a regular basis.
To improve the conversion rate, fortunately, you have an array of sophisticated A/B testing tools that helps you to evaluate the impact of various aspects of your app listing and accordingly fees helpful suggestions to improve conversion rate.
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