Content Marketing Miami | DeepSleep Studio from DeepSleep Studio's blog

 DeepSleep Studio is our multidisciplinary Branding & PR studio – we’re a tight knit group of creatives that love nothing more than tackling a challenge and working closely with our clients to create engaging experiences. We recently got the chance to do that in an exciting new way, working with entertainment and real estate development company Stronach Group to propel the sport of thoroughbred horse racing into the modern-day. “Race-day culture” certainly had its heyday, flourishing until mid-1900, as a popular sport infused with passion and patronage. Today, many consider the sport passé – not appealing to newer crowds. It was time to change the face of the sport and grant it a new, more youthful look Deepsleep Studio a creative agency in Miami, FL. Services offered creative, branding, production, film, editing, social media mangement & PR. 

The task of creating this new look took us to incredible places – we stepped away from our computers and headed to racetracks and horse barns, ultimately designing and developing the group’s consumer-facing website 1st.com to highlight their new image and dialogue. The site went on to win a Webby Award as one of the top general sports websites of 2020, beating creative powerhouses such as Google Creative Lab and ESPN – a solid indicator that our plan is working. DeepSleep Studio a creative agency inGraphic Design Miami, FL. Services offered creative, branding, production, film, editing, social media mangement & PR.

A lot of the branding was based on the design of the jockey silks, and we designed this web experience with the same thing in mind. Whatever sport you design experiences for, look at the details. So many of my notes came from a conversation with a caretaker who made sure that all the silks were in pristine condition. DeepSleep Studio a creative agency in Miami, FL. Services offered creative, branding, production, film, editing, social media mangement  PR, Content Marketing Miami. He knew every story behind every jockey – it was beautiful. He brought down some vintage silks that hadn’t been seen by people in years, and it really helped us embrace the shapes, patterns, and colors of the garments. Try to get to the core of what their players are wearing, that’s usually where the magic lies.