Company presentation: what to emphasize from Garry's blog

Every company wants to increase its profits and get more and more customers. To achieve this goal, it is necessary to correctly declare yourself, present the benefits of cooperation with the company to the audience, talk about your strengths, won awards, level of professionalism, etc. In this case, you simply cannot do without such a marketing tool as a company presentation.

• Negotiations. In order to profitably present the company to potential customers and partners, increase their loyalty.

• Conferences, exhibitions, performances. Spectacular slides or a bright video presentation of the company will help to form positive impressions of the guests and strengthen the company's reputation.

• Email mailings, landing pages, lead magnets. Correctly position your company, its products or services, interest them, incline them to purchase.

• For the sales department and the content department. Employees of the company can use part of the sales presentation during their work as a cheat sheet.

To make it easy for potential customers, partners or even employees to perceive information, you should approach the design and filling of slides responsibly. A high-quality presentation of the company should be based on three pillars: text, structure, design. In addition, it must contain a selling part. If you are interested in lookup reverse address, follow the link to find out more.

Blocks of the selling presentation:

1. Cover, unique sales offer. On the first slide, the visualized product/service, UTP, as well as the logo, slogan and contact information are placed.

2. The selling part. This block contains information about the company, the services it provides, what it managed to achieve during its existence. It is important that this information does not look like bragging. Figures, graphs, names of well-known clients will tell about achievements better.

3. Benefit for the client. A potential consumer should see on visual examples how his life will change after purchasing a service/product. Example: "After signing the contract with us, the conversion of site N increased by 110%."

4. Cases. The more of them, the better. Successful cases attract the attention of a paying audience, which is important to understand what they are paying for. Each case must contain the following information:

• the task and its implementation;

• problems faced by the company and how it solved them;

• result.

1. Work process and organizational issues. Contains information about the stages of work at the beginning of cooperation, actions that must be taken by the client (calls, documents, payments).

2. Certificates, certificates, licenses  - confirm the competence of the performers, the quality of the goods, as well as the fact that the company's activities are legal. To learn more about us business directory, follow the link.

3. Call to action, bonus. To induce a potential client to act, he must receive some bonus, benefit. For example, "Order our product/service right now and get 20% off your next purchase."