Choosing the Right Keywords for Your PPC Campaign from Orage Technologies's blog

Are you planning to launch a PPC campaign but having issues deciding which keywords to use? Don’t worry we have guidance for you. In this blog, we will understand the process of selecting the right keywords for your PPC campaign.

What is a PPC Campaign?

First, you have to understand the basic knowledge about PPC campaigns. PPC or “Pay-Per-Click” is a kind of advertising where you pay an amount of fee each time someone clicks on your ad. It is the way to get your website in front of potential consumers.

Right Keywords for PPC Campaign

Now, let’s learn about selecting the right keywords for your PPC campaign. Here are the steps that assist you in selecting strong and relevant keywords

1. Understand Your Audience

The primary rule of selecting keywords for your PPC Campaign is to understand your audience. Set goals and ask questions yourself such as which type of audiences you will have to target and what are their interests, needs, and problems. Once you find all the solutions to your questions, you can begin brainstorming keywords. For instance, If you sell eco-friendly cleaning products, your target audience might include environmentally aware customers. You can use keywords like “eco-friendly cleaning products” or “green cleaning solutions” that would likely be relevant to them.

2. Brainstorm Relevant Keywords

Now that you know your audience, it’s time to brainstorm keywords that they use when searching online. Think about the words or phrases that are directly related to your product or service.

After selecting your target audience, you have to invest your time in brainstorming keywords that they mostly use for searching online. Think of relevant words or phrases for your product or service.

3. Use Keyword Research Tools

Keyword research tools can be extremely helpful in the keyword selection process. These tools offer specific keywords that are searched and how competitive and strong they are. You can also use some popular keyword research tools including Google Keyword Planner, Ahrefs, and SEMrush. Keyword research tools also discover high search volume and competition. This keyword research tool can help you prioritize your selected keyword in your PPC campaign.

4. Long-Tail Keywords

Long-tail keywords are very important for your PPC Campaign. It is longer and more specific keyword phrases. Despite having a low search volume, they frequently convert better because they are more targeted. Incorporating a combination of short and long-tail keywords in your campaign can assist you to reach a wider range of audience or consumers.

5. Competitive Analysis

Set a routine to explore what your competitors are doing. Are they using any specific keywords they are targeting that you have missed? Competitive analysis can offer beneficial insights into keyword opportunities.

You can also explore your competitors’ ads and analyze which keywords they’re bidding on. If you notice a keyword that appears relevant to your business and is driving heavy traffic to your competitor’s site, consider adding it to your list.

6. Negative Keywords

Negative keywords are just as necessary as positive keywords. These keywords or phrases you want to exclude from your campaign because they’re not relevant to your product or service.

For instance, if you’re selling expensive sunglasses, you should add “affordable” or “cheap” as negative keywords to avoid attracting users looking for budget options.

7. Group Keywords into Themes

Always organize your keywords into categories or themes. This step makes it easier to create targeted ad campaigns and ad groups. For instance, in glasses products, you might have ad groups for “Sun Glasses”, ”Specs”, “Lens”, etc.

8. Test and Refine

Once your PPC campaign is live and running, monitor and analyze the performance of your keywords. Check, are certain keywords driving more clicks or not and conversions than others? Are there keywords that are value for money without delivering results?

Based on the data, you can change or adjust your keyword list. After removing underperforming keywords consider testing new ones.

Conclusion

Selecting the right keywords for your PPC campaign is not. By understanding your audience, using keyword research tools, brainstorming relevant keywords, and continuously refining your strategy, you can create an influential PPC campaign that reaches your target audience and drives results. Orage Technologies, the best IT Solution Company can help you to develop your websites by providing plenty of services.

Remember, PPC campaigns are dynamic. Stay flexible and willing to adapt to the changing landscape of online advertising. With the right keywords and patience, you can achieve success with your PPC campaign.