Plant-based Butter Market Growth & Trends
The global plant-based butter market is expected to reach USD 3.72 billion by 2030, exhibiting a CAGR of 6.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about the health risks associated with excessive consumption of animal fats has led many consumers to seek healthier alternatives, with plant-based butter seen as a more heart-friendly option. Environmental consciousness plays a significant role, as consumers increasingly recognize the lower carbon footprint and reduced resource consumption of plant-based products compared to their dairy counterparts. The growing prevalence of lactose intolerance and dairy allergies worldwide has expanded the market for dairy alternatives, including plant-based butter. Technological innovations in food science have dramatically improved the taste, texture, and functionality of plant-based butter, making it more appealing to a broader consumer base.
There's a growing demand for clean-label products, with consumers seeking options made from simple, recognizable ingredients. Manufacturers are responding by developing products with shorter ingredient lists and avoiding artificial additives. Another trend is the focus on functional ingredients, with plant-based butter incorporating nutrients like omega-3 fatty acids, vitamins, and minerals to appeal to health-conscious consumers. The market is also seeing a rise in premium and artisanal plant-based butter offerings, catering to consumers looking for gourmet experiences. Additionally, there's an increasing emphasis on sustainable packaging, with brands exploring eco-friendly alternatives to traditional plastic containers.
Recent developments in the market include significant product innovations and strategic moves by key players. Major food companies have been entering the market through acquisitions or launching their own plant-based lines, bringing substantial resources for research, development, and marketing. There's been a surge in new product launches featuring unique ingredient combinations, such as blends of different plant oils to achieve optimal taste and texture profiles. Some brands have introduced cultured plant-based butter, using fermentation processes to replicate the tangy flavor of traditional dairy butter.
For instance, in February 2022, Miyoko's Creamery, known for its plant-based dairy products, introduced its Organic Cultured Oat Milk Butter to Walmart stores across the U.S. This 12 oz. butter is crafted from whole-grain oat milk, sunflower oil, and coconut oil, providing an allergen-friendly spread. It is free from soy, cashews, gluten, lactose, and palm oil, meeting the needs of consumers with diverse dietary preferences. Moreover, it holds USDA Certified Organic status and is made without artificial colors or preservatives, emphasizing its commitment to natural ingredients.
On the technological front, advancements in food processing techniques have led to improved mouthfeel and meltability of plant-based butter, making them more comparable to dairy butter in cooking and baking applications. Some companies have also been exploring novel ingredients like algae or fermented oils to create more sustainable and nutritionally enhanced products.
Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/plant-based-butter-market-report
Plant-based Butter Market Report Highlights
Plant-based Butter Market Segmentation
Grand View Research has segmented the global plant-based butter market based on source, nature, distribution channel, flavor, and region.
Plant-based Butter Source Outlook (Revenue, USD Million, 2018 - 2030)
Plant-based Butter Nature Outlook (Revenue, USD Million, 2018 - 2030)
Plant-based Butter Flavor Outlook (Revenue, USD Million, 2018 - 2030)
Plant-based Butter Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)
Plant-based Butter Regional Outlook (Revenue, USD Million, 2018 - 2030)
List of Key Players in the Plant-based Butter Market
Browse Full Report: https://www.grandviewresearch.com/industry-analysis/plant-based-butter-market-report
The Wall