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Beyond providing high-quality items, firms need to safeguard their reputation and intellectual property in the cutthroat world of eCommerce today, especially on large platforms like Amazon.Because Amazon has millions of merchants, problems including duplication, illegal selling, and brand misrepresentation have become more common.Thankfully, Amazon helps sellers protect their brands with resources like Brand Registry. But effectively utilizing these technologies and overseeing brand protection measures calls for knowledge and a well-... more