Eurogamer recently reached out to Electronic Arts regarding its loot box practices in the FC 25 Coins franchise, following a decision by the UK government not to regulate the practice. EA responded with a statement defending the practice and why it believes FIFA Ultimate Team and FC 25 Ultimate Team loot boxes are necessary. In that statement, EA explains that it believes these FIFA loot boxes "are a part of FIFA that players love," noting that they have been a part of the FIFA franchise for over a decade.
Expanding on why...
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