User blogs

  So for our example, "how-tos" are the dominant format. The final C is content angle. The angle is often depicted in the title as the "benefit" as to why someone should click and read their article. So this page is talking about creating "perfect" pancakes, this one is pushing the "easy pancakes" angle, and this one down here is about "fluffy pancakes." Generally speaking, you don’t want to stray too far from the angle that the top 10 results are taking, but note that angles will vary from topic to topic. Now, just to... more