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Regardless of the category, from beer to household cleaning products, brand owners will be looking for ways to make their packaging more valuable beyond the point of sale experience. It is the best brands that achieve this by enhancing and expanding their customers' experiences in unique, meaningful, and long-lasting ways – for example, by thoughtfully including ergonomic and functional benefits or by addressing environmental sustainability issues. The importance of structural packaging has arguably never been more prominent on the a... more

It doesn't matter what kind of product you sell; your makeup box is almost certainly the first point of contact that customers have with your company. Making people excited about your products and adding to the overall experience of purchasing them is accomplished through the use of a makeup box. Today's technologically advanced world has brought about something of a renaissance in the popularity of unboxing videos. Because of the significant increase in unboxing content on every social media platform, particularly YouTube and other ... more