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In sales, leads are defined as anybody who shows interest in your product or service. All firms, regardless of industry, place a premium on a constant flow of high-quality leads. Some businesses report no growth in revenue despite the existence of such leads in their pipeline. The reason is ineffective record-keeping and administration.The sales and marketing departments will benefit greatly from lead tracking and organization. Increased insight into the sales funnel is one benefit you may get. Your whole lead acquisitionand the sale... more