Lead management is the process of capturing, tracking, and nurturing potential customers from the moment they show interest in your product or service to the point of conversion. It involves collecting information about leads, qualifying them based on their level of engagement, needs, and budget, and guiding them through the sales process until they become customers.The lead management process typically includes lead generation, lead capture, lead scoring, lead nurturing, follow-up, and conversion. It is essential for businesses that...
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