Lead generation is an essential function for all businesses, and as such, they all invest time and resources into the process. Yet, until they close sales, leads will not produce conversions. A sales opportunity is the time window between generating leads and making a transaction.When a potential customer takes the next step in the sales process, they are considered an opportunity. The goal of opportunity managementis to identify and pursue leads with the highest probability of becoming closed sales.Any company, no matter its size or...
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