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Enduring media relationships are one of the most important reasons for authors to participate actively in book publicity campaigns. Once you become a trusted media source, you can enjoy years of free visibility. It gives you a built-in audience for future books while continuously promoting you and your business (or professional practice). Seasoned book PR people have some dos and don'ts for authors hoping to make their media relationships long-lasting. They center on availability, providing quotable answers on the topic, respecting... more

Publicity campaigns help authors promote their books around the time of publication and launch. But book marketing services have long-term benefits that pay off in many ways. You may enjoy the benefits of your publicity campaign years later as you're called by the media, invited to give speeches, and regarded as an esteemed expert in your field. Experts advise you to actively seek the media's attention and event invitations. Other authors want them also, and keeping yourself on people's minds is imperative. Consider your book PR cam... more

The opinions of others influence book buyers, and getting a buzz going often requires seeking reviews – but what if one is unfavorable? Book marketing services pros have some specific advice for you as the author about what to do and what to avoid doing. Before we get into specifics, it's vital to mention that writing is a business, and trying not to take a bad review too personally helps. Not everyone agrees nor likes the same thing, and some negative comments or reviews are an inevitable part of the process. Try to be thick-ski... more