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Buying a car is a life-altering event. All of these elements play a role in a customer's choice to buy an automobile from you. A salesman who is nasty or insensitive to the customer's needs may quickly break a contract. A neglected vehicle lot will lose customers. Salespeople must be personable and dependable. How awesome would it be if your customers had fun at your car lot? What must you do first to increase your share of the ever-expanding vehicle sales pie?   Become a product specialist   Buying a car ... more