According to Fortune Business Insights™, the cotton towel marketsize was valued at USD 3.86
billion in 2021 and is projected to reach a valuation of USD 4.05 billion in
2022. The market is expected to reach USD 5.98 billion by 2029 with a CAGR of
5.72% during the forecast period. The increasing necessity for towels from
various end-users such as hotels, fitness clubs, and hospitals is anticipated
to drive market growth. The current spike in the textile industry has made
consumers more aware of their home’s appearance, which is expected to propel
the market course. The shift towards luxury products is projected to assist in
market development. Fortune Business Insights™ shares this
information in its report titled “Cotton Towel Market, 2022-2029.”
COVID-19 Impact:
Halt on Tourism Activities Affected Market Growth
Due to the COVID-19 pandemic, shops were forced to
close shops due to various restrictions and lockdowns, which led to a loss in
the market. The halt in tourism activities led to a decline in market growth.
Fortune Business Insights™ lists out all
the cotton towel market companies that are presently striving to reduce
the impact of Covid-19 pandemic on the market:
Report Coverage
The report provides a detailed analysis of the top
segments and the latest trends in the market. It comprehensively discusses the
driving and restraining factors and the impact of COVID-19 on the market.
Additionally, it examines the regional developments and the strategies
undertaken by the market's key players.
Drivers and Restraints
Increasing Demand from Hospitality Sector to
Improve Market Growth
One of the major reasons for the increase in the
demand for such towels is increasing demand from the hospitality sector, which
is anticipated to drive cotton towel market growth. There has been a rise in
the instance and penetration of e-commerce channels. According to the U.S.
Census Bureau News, e-commerce sales in the U.S. touched USD 870 billion in
2021, its marks an increase of 14.2% over 2020 and an increase of 50.5% over
2019.
However, high fluctuations in the costs of the raw
materials is expected to hamper the market growth.
Segmentation
Egyptian to Dictate Due to its Various Benefits
On the basis of type, the market is segmented into
Pima, Egyptian, Turkish, and blended. Egyptian accounts for the largest part
due to as they are heavy-duty, plush, and ultra-soft due to high absorbent
action. It accounted for 43.32% in 2021 due to high adoption of amongst
consumers.
Household to Govern Due to Increasing Demand for
Cotton Towels
Based on application, the market is categorized
into up to household and commercial. Household is anticipated to dominate the
market during the coming years due to increasing demand for cotton towels.
Cotton is one of the most used fabrics and is also a versatile one making it an
ideal choice for the household.
Offline Channel to Lead Due to Wide Variety of
Products
On the basis of distribution channel, the market is
categorized into offline and online. Offline channel to hold the majority part
as it provides a wide variety of specialized products and consumers have the
freedom to validate the authenticity of the products.
Regional Insights
Asia Pacific Lead the Market Owing to Rising
Preferences for Luxury Products
Asia Pacific is expected to have largest part in
the cotton towel market share due to the rise in the demand for comfortable and
soft towels. Rising preferences for luxury products and premium textile
products is expected to boost market growth for the region. China is one of the
dominant countries due to emergence of small-scale textile manufacturers at
cheap rates which is also expected to contribute to market development.
North America is anticipated to have a considerable
substantial growth in the forecast period due to high demand from countries
such as U.S., Canada, and Mexico.
Europe has a moderate growth due to growing
importance of bathing habits throughout the region.
Rеаѕоnѕ to Get thіѕ Rероrt:
Competitive Landscape
Digital Marketing Strategies by Key Players to
Advance Market Path
Digital campaigns by the market players are
anticipated to advance market grip. In December 2020, Trident Group, an Indian
home textile company launched its digital campaign for their towel portfolio
expansion. In coming years, the demand for smart and technologically innovative
products as they provide convenience and comfort to consumers. Digital
campaigns are expected to offer various opportunities in the coming years.
Key Industry Development
October 2021- Welspun
India Limited announced its partnership with DuPont Biomaterials for the launch
of home textile product range. The product range includes bedsheets and bath
towels which are made from bio-based materials.
Frequently Asked Questions (FAQs):
1. Is the Cotton Towel Industry growing?
Answer: Fortune
Business Insights says that the worldwide market size was USD 3.86 billion in
2021 and is anticipated to reach USD 5.98 billion by 2029.
2. Who are the key players in the Cotton Towel
Market?
Answer: Utopia
Deals, Grund America, Dunroven House, Orahome, Iris Hantverk, DMC, MATTEO,
ELSATEX Ltd., Red Land Cotton and Danica Studio are the leading players
worldwide.
3. What are Key Factors Raising the Market?
Answer: Increasing
Demand from Hospitality Sector to Improve Market Growth
Browse Detailed Summary of Research Report:
https://www.fortunebusinessinsights.com/cotton-towel-market-103847
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