Art Direction Branding Web Development Video Production Photography Social Content from DeepSleep Studio's blog

Bottles poppin at LIV Nightclub, Jaden Smith roaring “I AM JUST AN ICON LIVING,” voices lost and bodies bouncing as Future takes the mask off at E11EVEN Production Miami– our job: take this weekend in the Magic City and make it F**KING IMMORTAL.

Irie Weekend stands as both the Irie Foundation’s signature annual fundraiser and one of South Florida’s most buzz-worthy and highly anticipated weekends of the year. We marked this special 15th annual celebration as “Triumph XV” to honor the DJ’s hard-working Graphic Design Miami and point eyes to an invigorating future.

In creating Triumph XV’s identity, we were inspired by the duality and momentum that surrounded us – past and present, trend, and legacy. Amid the party madness unfolding hour after hour, we wanted to tell a story made up of countless intimate layers, each based around the treasured raw ingredient of hard work. We aimed to infuse the event with a sense of “we made it,” along with a remembrance of Irie’s long road to triumph.

Transporting a uniquely Japanese hospitality experience to a new country is easy – well, no: it’s incredibly hard and nuanced. But it can be done through the right partnership. Plan Do See – creator of Azabu – is voted a top-ten hospitality group in Japan with a portfolio of 5-star hotels and Michelin awarded restaurants.

They were interested in entering the ever-changing culinary scene in Branding Agency Miami, so we flew to Japan to better understand the experience they offer guests. We quickly realized that our collaboration would be less about the sushi (although divine), and more about a deep-rooted culture of artistry, passion and service – the spirit of omotenashi.

Remarkably detailed and delicately crafted for each order, Azabu’s cuisine served as our well of inspiration for developing our touchpoints and creating a digital identity that matches the heart and honesty embedded into every dish.

Our photography and video content aimed to capture each element involved in the creation of the Azabu experience – from the artistry in preparation and presentation, to the masterful service.

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