Michael Jordan’s Air Jordans are also having a big rookie season from freeamfva's blog

Michael Jordan’s Air Jordans are also having a big rookie season

Nike Inc.'s new Air Jordan line of basketball shoes, named after Chicago Bulls rookie star Michael Jordan, has become a big winner, with 1985 sales now projected in the range of 3 million to 4 million pairs.Get more news about retro air jordan shoes for sale,you can vist ajsize.com!

A spokesman for Nike, based in Beaverton, Ore., says orders and retail sales already top $55 million.

Though Air Jordan wasn’t officially put on sale until April 1 in six target markets, including Chicago, the company already has shipped 1.5 million pairs.National distribution of the adult Air Jordan shoe is set for July 1, to be followed shortly by a Children’s Air Jordan and even a Baby Air Jordan line for infants 3 months to 2 years old, the latter scheduled on the market sometime this fall.

Air Jordan has become our Cabbage Patch doll,'' said the Nike spokesman. ''It’s one of the best things that’s ever happened to us.''

Dave Luhr, an account supervisor on the Nike account at Chiat/Day agency in Los Angeles, raved about the success of the Jordan shoe at an Institute of Outdoor Advertising seminar at the Hyatt Regency-Reunion here Monday.

''It has been a great story in Chicago, and that we expected it to be, because of his basketball prominence in that city,'' Luhr said. ''But Air Jordan has done extremely well in other markets as well, including New York and Los Angeles.The client and agency credit Jordan’s personality, his showmanship with all the ''hang time'' (thus the name Air Jordan) and his exceptional rookie year in helping to boost sales.

Chiat/Day also has done some advertising on behalf of Air Jordan, but there are no promotional plans scheduled for a sports apparel line named after the Bulls star slated for introduction shortly.

There is a waiting list for the high-quality Jordan basketball shoes (the adult size sells for $65) at many retailers.

As for Jordan, he reportedly is being paid $2.5 million by Nike as part of a five-year contract for his name’s appearing on the shoes and clothing. Jordan also will pick up a percentage of sales as part of his Nike deal, so you can see he is smiling all the way to Chicago Stadium — and the bank.