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Since the outbreak of the global pandemic
COVID-19, many businesses are on a huge loss, but digital marketing agencies
might, in fact, leap forward due to the novel Coronavirus. However, to leap
forward, agencies need to concentrate on new planning, customer needs, and
communication strategies. But, before that, if you own an agency, then you
first need to know what impact will COVID-19 have and how things will
change.
What Changes Will It Cause on Marketing
Strategies
Due to the effect of COVID-19, at some level,
the product market has also been altered for nearly every category and there
have been clear changes in online demand and supply. As a consequence, digital
marketing agencies should focus on their own product-market fit and also of
their customers. This will be the most crucial exercise for the rest of 2020.
How Can You Win?
You need to concentrate on your customer and
improve your strategies around their new challenges. For instance, there has
been a drastic decrease in the searches “near me” terms while a surge in terms
like “delivery”. There has been a 15% increase in the traffic of YouTube
whereas at the same time the advertising revenue has fallen down. Digital
marketing agencies need to change their pricing, their services, and the way
they take clients to the market.
What Changes Will It Cause in Organizations
Without any doubt, due to this pandemic, the
way all the organization’s functions will definitely change for a short period
of time. Working remotely, the employees and the employers will get used to the
current habit. In most cases, rent is not cheap and as a general rule, the
profitability in the agency is low. Typically, agencies have between 5% to 30%
of net profit and among that cost, rent plays a big part as the agencies
usually love to have a good office which helps them to attract staff and
surprise the customers. But, if the staff wants to work from home and the
customers don’t want to meet in the office, then it’s a big advantage for the
company. The best thing is that these savings or money can be invested more in
employee success and client success.
But not having an office can lead to bigger
problems such as the absence of team or company culture, lack of collaboration,
community, and much more. It always feels good to work in an office together
with your teammates. Without an office, the agency owners may face challenges
related to management and will need to focus on accountability, and operations
like:
● Regular show-up with team
● Per week responsibilities
● Time management with clients
How Can You Win?
This is the duty of every agency owner to
decide, but, for the moment a few key things that might help an agency to
function properly including video calls are;
● Non-work-related things or chatting with
team members
● weekly multiple department check-ins.
What Changes Will It Cause in Communication?
Usually, clients love to interact with you or
have an in-person meeting at their organization or at your organization. They
love to enjoy a cup of hot coffee or have a quick snack break. But now,
everything has completely disappeared. This puts up a necessity to everyone who
attends those meetings just the same way they would do in person, but through a
video call.
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How Do You Need to Show Up for A Video Call?
Dress up nicely as you dress up regularly for
your office, comb your hair properly, and make sure you are sitting in a bright
and tidy room with a decent background that is presentable. Also, a nice set-up
can definitely impress your clients.
Now imagine a scenario, where you are having a
video call with one of your staff members who are in a sweatshirt, messed up
hair, sitting in a dark room with their laundry falling apart on the floors.
Now imagine a second scenario, where a second staff member is all dressed up
nicely, with nicely combed hair, and has clear lighting on their face along
with a whiteboard in the background with the company which can be used to note
down the essential things. In the course of the meeting, you watch your digital
marketing strategies are being mentioned and the same has been delivered to
you. It is a completely new experience- the one that you’ve grown to believe in
a professional environment.
More and more businesses are going digital and
so will the marketing. It is important for marketers to think about the buyer
persona and updated strategies. Digital
marketing services need
to respond effectively to employee needs, new customer strategies, and
communication strategies, in order to thrive during this pandemic that has
impacted everyone around the world.
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