E-Commerce Advertising Network | Online E-commerce Advertising from Sam Joshef's blog

Are you worried that your ecommerce ads won't be able to find a space in this competitive digital environment? Bargaining with publishers and competing with other bidders is a time-consuming task in itself. Every e-business wants to be at the top, e-commerce ad network making sure their ads get the spotlight. But the ever growing competition always puts it on hold. 

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So, to ensure that your ads effectively reach the target audience, e-commerce ad networks are the way to go. 

What are E-Commerce Ad Networks? 

Ad networks are platforms that connect your e-commerce business with website publishers. You can bid for available ad spaces on their websites at a cost-effective rate, ensuring that your ads reach the audiences they are targeted to. 

Suppose you have an e-commerce clothing thrift store. The audience you would want to target will be browsing websites talking about clothing, thrifting, and something similar. Here, your e-commerce business is the advertiser, and the websites registered with the ad networks will be considered publishers.

It keeps getting harder to rank on Google with the large number of advertisers present in each industry. High-cost bids often discourage small businesses from advertising on Google. This is where ad networks step in by connecting advertisers and publishers from the same industry. 

How can E-Commerce Ad Network help businesses? 

You know how e-commerce ad networks can connect you with publishers. But that's not all. The real power of ad networks lies in the benefits they offer that can get your business going, whether small or big. Let's discuss a few. 

Better Targeting Options

E-commerce advertising is complicated, and you might find yourself struggling to target the correct audience. They can be anywhere, searching for anything, visiting all kinds of pages- making them fall into different audience groups.

E-commerce ad networks enable you to increase the impact of your e-commerce ads by targeting them to an already interested audience. By thinking of their demographic, interests, online behaviors, and location, advertisers can deliver personalized messages that resonate better with their audience. 

Plenty of Ad Formats Available 

Stunning visuals might entice some of your audience, and others might prefer something less flashy. Ad networks can harness the power of numerous Ad network ad formats, making them a popular choice among advertisers. 

Here are some ad formats available with most e-commerce ad networks-

Text ads- These ads make use of words only. They can be made more attractive by adding ad extensions- giving the users something to engage with. 

Banner ads- Image-based ads that use graphics and visuals to entrap the audience are called banner ads. They're more effective at capturing and holding attention than text ads. 

Native ads- Native ads are subtle ads that don't disrupt the user's experience on the website. They are perfectly integrated with the context of the website, which makes them less intrusive to the user. 

Popunder ads- These ads pop up under the current tab that a user is browsing through, effectively grabbing their attention. 

In-Page Push ads- These ads appear like notifications on the web page itself. They are a good option for an audience that has adopted banner blindness. 

Video ads- These ads make use of short-form videos to advertise by telling a story. An interesting video ad is more likely to be clicked on than all other forms of ads. 

Access to Real-Time Analytics 

Imagine how convenient it would be if you could access your analytics the moment your ads go live. You can check the elements that are working, verify the reach, and make changes accordingly in real time. Quick changes can be made with ease, ensuring you stay on top of trends.

E-commerce businesses work in a dynamic industry where ads are driven by trends. Ad networks give you access to time-sensitive consumer data through which you can create an immediate response. It's easier than ever to make quick changes and prevent wasting your ad spend. 

Offers Various Pricing Models

Who decides if you should be charged for clicks, impressions, or conversions? It actually depends on your campaign's goals- whether it is to drive website traffic, get sales, or build awareness. The three most common pricing models with self-serve platforms are CPC, CPA, and CPM. 

CPC (cost-per-click) deals with advertisers who want to get clicks on their ads and, ultimately, website visitors. The advertiser then pays for every click the ad gets. 

CPA (cost-per-action) is based on generating a specified action through your ad. This could be a subscription to a newsletter, a file download, or something similar. The advertiser pays for every action generated through your ad. 

CPM (cost-per-mille) works on impression. It's usually used with ads whose major objective is to build awareness, making advertisers pay for every 1000 impressions of your ad. 

The best part is that you can change your pricing models whenever you like, set limits on your ad spend, and make the most of your budget.

Advertising in Low Cost

If you're a small business that has just started out or hasn't been in the game for long, big budgets are definitely not your thing. But e-commerce advertising doesn't always have to be so expensive. 

Ad networks can be an affordable way to target your ideal audience that converts. Direct connections with publishers, skipping over a large competition, making bids at lower costs, and setting budget limits contribute to lower costs for your campaigns. 

Flexibility with A/B Testing 

How will you know that the campaign you have been running diligently is even performing its best? There is always more potential in our ads than we initially think of. Even a slight change in the target audience can win or lose you potential customers. 

E-commerce ad networks provide a robust advertising system where you can easily A/B test your ads. You can test the reach of different keywords, audience groups, ad formats, visuals, and copy to figure out the combination that works best. 

Things to Look for in an E-commerce Ad Network The quality of inventory and traffic

It's important to analyze the quality of traffic and inventory available with the ad networks before anything else. There will be no use of ad spaces and traffic that isn't even related to what your e-commerce services are offering. For example, if you sell handmade jewelry, there's no point in advertising it on a sports blog with little to no traffic. 

Always look for ad networks that sell premium ad spaces from top-tier publishers. Settling for low-quality inventory will only result in lost time and effort. 

The reach and size of the ad network

Assessing the size and reach of your e-commerce ad network is crucial to ensure a steady flow of customers. You will need to determine your own target audience and check if the ad network consists of inventory within that segment. The wider the reach of your ad network, the more unique visitors your ads will attract. An ever-growing ad network promises growth in the long run. 

The quality of the interface 

Your compatibility with the ad network matters the most when it comes to picking one. Check if all your requirements are being met with the system and working of the ad network. If there are any significant lags in the payment and navigation of the ad network, then it might not be a good sign.

An easy-to-use and data-rich ad network is a good choice for marketing teams who wish to constantly analyze their performance. Testing it out through trial periods before making a full-time commitment can be a good idea. 

Support from ad network teams

Self-serve is one of the main features of ad networks, but they cannot operate without a support system. Assistance from the ad network itself is required to tackle any concerns that may arise. It's advisable to check the response time, expertise, availability, and behavior of the support teams beforehand. An active support team is a sign of integrity within the ad network. 

Conclusion

There is always more to an e-commerce ad network than what meets the eye. We covered all the ways in which you can harness the power of ad networks that benefit your business. It's in the type of ad formats you use, the accuracy of your targeting, and access to real-time analytics.

Once you know what works by A/B testing your campaigns, you can optimize your e-commerce ads to the fullest. Help is always there, and good ad networks like 7Search PPC are available 24/7 to help you navigate through e-commerce advertising. 

Frequently Asked Questions (FAQs)What type of ads can be displayed through e-commerce ad networks? 

Ad networks provide access to various types of ads, such as text ads, banner ads, native ads, popunder ads, in-page push ads, and video ads. You can pick the one that works best for your audience and is within your budget. 

How do I choose the right e-commerce ad network for my business?

To choose a suitable e-commerce ad network, consider their overall reach, targeting abilities, ad formats they support, reporting and analytical tools, and pricing models

What are some precautions to take with ad networks? 

Online e-commerce advertising is filled with scams all over. You need to look out for ad fraud, check the quality of inventory, and check the transparency the ad network provides. 

Can I retarget my ads through ad networks? 

Yes, you can! Ad networks use cookies to track user behavior and then display relevant ads to these users as they browse other websites. 

Which is the best e-commerce ad network?

7Search PPC is one of the best ad networks out there that ensures your e-commerce ads reach the right audience while staying cost-effective.