NBA 2K21’s Next-Gen Quality Justifies Price Tag, Says Take-Two CEO from tonghuan's blog

Strauss Zelnick, CEO of Take-Two, said that the next-generation quality of NBA 2K21 is enough to justify its $70 price tag, but the future game price may still be $60.

For several months, the price of the next-generation NBA 2K21 MT and games has been a topic of debate and speculation, and consumers are worried that the price of games will rise sharply. The price increase is not the first time in the history of the industry, but the $60 cost of the new standard edition has become people's expectations and standards.

However, according to Phil Spencer, neither Microsoft nor Sony revealed the price of Xbox Series X or PlayStation 5. Following the same line of thinking, video game developers are basically silent about the possibility of price increases for next-generation games. , The player will determine the price of the next-generation game through purchase (or purchase). In any case, without services like Xbox Game Pass, consumers will be forced to buy any game they want to play at the full retail price, unless they wait months or years after the release to lower the price.

However, with the development of next-generation technology, Gamesindustry.biz reported that Strauss Zelnick, CEO of Take-Two Interactive, said the next-generation quality of NBA 2K21 justified the price of $70. Zelnick believes: "For a long time, the prices of first-line titles have not risen. Although they are expensive, the cost of manufacturing these titles is very high." The CEO continued to explain that gamers can only use next-generation consoles To get some experience, which proves that the price increase of NBA 2K21 is reasonable. However, Zelnick also clarified in Take-Two's first-quarter earnings conference call that the company will determine that the prices of next-generation games will be dealt with "title by title."

Although the price of the next generation cannot be guaranteed, the price of the main game may rise. Although companies such as Ubisoft claim that the prices of next-generation games will not increase significantly, this does not prevent them from increasing prices in the future. Consumers need to keep in mind that these companies are still profit-making organizations, and their expenditures are the main factor in determining the retail price of games so that they can earn revenue and therefore profit. If the price rises, it may be more difficult to obtain NBA 2K21 MT in the game. Most players will choose to Buy NBA 2K21 MT from the online store, which will save time.