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The importance of social media has grown by leaps and bounds
in the last ten years for all sectors. This year has opened an entirely new
world for digital marketing practice. The year did not pan as expected, but
there is always some good to whatever happens the physical stores had to put a
lock, but thanks to social media platforms businesses and entrepreneurs worked
on innovative solutions to stay connected with their audience, keep their
product alive amidst all kinds of restrictions.
Social media emerged as a strong player for marketers and
buyers amidst the pandemic and proved how with a correct Social media
strategies and right tricks, you could keep your business alive and rocking no
matter the lockdown. Small or big, new or old, every business found that social
media had something to offer to them and expand their business. If you have
been pondering over shifting your business focus to social media, then you
better check out the latest SMM trends for 2020 to give your social media marketing
a substantial boost from the very beginning.
Advertising on digital platforms to reach out to target
audience is one of the best social media strategies, used by 72% marketers in
the last 12 months. This category overtook all other classes of paid
distribution, including sponsorship and search engine marketing. Ask your
social media agency to evaluate the organic social media traffic coming to your
website before designing a paid campaign.
For example, if a blog post is getting a lot of traffic from
LinkedIn, then it would be a good idea to run ads to give that post a further
boost. Your need is the data collated from your organic social media posts to
drive your paid social media strategies.
The success of any campaign depends on how well it connects
to the audience. Social media is not just for advertising your product but also
a place to understand your audience well, know their likes and dislikes and
understand your active competition. People today bombarded with choices with
ads everywhere you need to ask your social
media agency to make sure that your product and the advertisement can speak
to the audience so that they can connect with the brand on a personal level.
Know your market segment and design a promising plan for the long run.
3. Regular Posting Is The Key
As mentioned that consumers today have a plethora of choices
available, and it is effortless for them to forget your brand in such a big
pool. No longer the regular content grabs the eye of the potential consumer;
hence your social media strategies needs to have a place for ephemeral content.
Short, engaging and transient stories are the new high, and high engagement
rate of all platforms alike is the proof of that. Brands today have switched to
ephemeral content strategy and are highly reaping the benefits of the same.
4. Influencer Promotion
The latest trend in the SMM world is promoting your brand
through an authentic influencer. A common fact that when someone personally
recommends a brand, people tend to trust it more, and it highly boosts your
revenue. Finding a voice that can create the market with trust and confidence
will pay you in the long run.
5. Video Content Is In High Demand
Short videos with excellent content are too top in the
market. They have proven to higher click and view rates as a part of any social
media strategies. Almost all social media platforms have their unique ways to
support video content such as live streaming on Facebook and Reels on
Instagram.
6. E-Commerce Is Now Social Commerce
Platforms like FB, Instagram, and Pinterest have become the
mainstream retail channels, and customers can directly purchase products and
connect with the brands easily here. People can buy/sell their products and
also share their reviews with other people.
7. Local Targeting Made Easy
One of the best things about social media platforms is that
they help the brand to identify a filter their target audience. If a particular
product/business focuses on a specific group of age or demography of people,
social media websites let them connect to these particular people only. Social
Media platforms are a high stage to put your creativity at test, expand your
business and boost your revenue in no time.
If you are thinking of to go online with your business and
expand its large scale, 88Gravity is the leading social media
marketing company in Gurgaon to support you in this journey. Our team of
bright professionals will come up with a customized social media strategies to
suit your brand needs and your pocket.
Source URL: - https://88gravity.com/7-social-media-strategies-for-your-business/
The world of digital marketing is growing at an astonishing
pace. To put your brand on the radar of millions of online users, you need to
create a customer-centric digital marketing strategy to improve your conversion
rate and build a strong online presence. A brand with a poor digital marketing
strategy often fails to provide exceptional customer service, resulting in its
downfall.
Building a brand is a herculean task, but we at 88gravity
are committed to delivering a personalized approach with customised digital
marketing services to successfully spread a word about your brand across the
whole broad spectrum of channels. From building a brand identity to generating
ROI based leads and running effective social media campaigns, we are a leading
digital marketing agency with a stellar reputation for creating trusted brands
that stand out from the rest.
Brand awareness is mainly about generating organic results
by targeting potential customers that are more likely to convert into leads and
help your business thrive. Below, we have highlighted seven innovative digital
marketing strategies that can help increase your brand awareness and create a
strong customer base
Over the years, blogging has evolved as one of the most
effective digital marketing strategies or services for increasing brand
awareness and generating qualified leads. One of the best ways to tell the
audience about your products and services is to provide relevant content
through blogs, social media posts, and LinkedIn posts. When you have engaging
and captivating content on your website and social media pages, readers have a
clear understanding of your company’s vision and mission. Once you manage to
share valuable information with your audience, it makes your site more credible
and over time develops immense trust with your brand.
When meticulously done, SEO activities hold a great
potential to rank your website on the top of all search engines such as Google,
Yahoo, and Bing. Great content loaded with keywords and optimised with proper
SEO tactics is a great strategy to make your website successful. SEO not just
helps you rank your website higher but also attracts the right audience and
eventually converts them to sales. As a well-recognized digital marketing
agency, we hold unmatched experience in running successful SEO campaigns at
competitive prices.
In this digital age, the future of your business could
entirely depend on how well you present your brand on social media platforms.
Practically every person spends considerable time on either of these platforms
on a daily basis. Facebook currently the #1 social media platform with over
2.45 billion monthly active users followed by YouTube (2 billion), Instagram (1
billion), Twitter (330 million), and LinkedIn (260 million). These astonishing
numbers make it imperative for having a strong presence on these platforms.
Posting amusing, heart-warming, and unique content on these platforms can
easily get your more shares, clicks, and conversions.
Wish to create a memorable impression on your customers? Try
sharing video content that is more engaging and visually attractive to the
eyes? Of all the digital marketing strategies, video marketing is gaining
momentum among the millennial. Generating ROI through video content is by far
the most cost-effective digital marketing tool to garner extensive response and
impressions. Moreover, Facebook and Instagram give you lots of options &
tools to create visual ads that are highly captivating.
Read More: - Why Landing Page is important for your website
Collaborating with influencers is perhaps one of the most feasible
ways to receive brand publicity without investing in social media campaigns or
any other marketing plans. These influencers, by nature, have a large network
of followers and mainly use content sharing to advertise your products and
services to their followers. Companies working with influencers have
experienced exponential traffic to their website along with increased brand
awareness and visibility. The content shared by these influencers also
positively impact your SEO ranking and promise a two-fold increase in your
revenue through affiliate programs.
Providing content that is unique and speaks about your
brand’s goals and core values will help you build trust among your customers
and skyrockets your brand’s identity. By adding your brand’s logo and
consistently using the same font style and colors in all your posts instantly
helps your audience recall your brand in a matter of seconds. It is often a
challenging task to generate unique content all the time, but the time and effort
invested guarantees extraordinary results.
A brand or business that has an appealing website with
readable content, eye-catching font colors, and beautiful layouts that clearly
highlight the products & services your offer is really important in this
digital world. A professional website that is capable of connecting the
audience with your brand will help boost your business’ Google ranking.
There is no better way to increase your brand awareness than
using the above mentioned seven digital marketing strategies. But with
everybody else doing it already, you need to have a creative and innovative
digital marketing agency like 88gravity to create personalized digital
marketing campaigns in order to win over the audience.
Source URL: - https://88gravity.com/7-digital-marketing-strategies-for-brand-awareness/
Gurgaon happens to be one of the most fastest growing
corporate hubs in the NCR region. The city is collectively home to many
international companies. All the upcoming and growing organizations are trying
to find a suitable place in this growing hub and also amongst the market of
their industry. As a SEO agency we have the pleasure in assisting many of these
companies.
All our clients can scream their lungs out to state the fact
that we are the best SEO Services
provider in terms of Quality of our
work. We offer all the SEO services that are there to choose from the service
buffet, content creation and marketing, website management, online campaigns,
Google search rankings, guest blogging. All tasks for every client are ensured
to be delivered with the utmost perfection. As of the best SEO agency in
Gurgaon, you can be assured of best services and brand visibility to the
desired target audience.
Quality Is Our Topmost Priority
Services at 88gravity can be earmarked for the best SEO
services in the entire NCR region. We start the work of any client by a
detailed analysis of the website and the business. This will be followed by
detailed research about the target market, audience and the goals. . Followed
by this we take of the requirements to be achieved through SEO and then draw up
plans to achieve them. One thing that is certain amidst all of this if our
growth is associated with yours and for this only reason, we don’t compromise
on quality of our SEO services.
Best Minds At Work For The Best SEO Agency In Gurgaon!
All the SEO and digital marketing agencies claim the hire
the best talent from the pool but we can assure you of the fact that your work
in the best hands of the industry. Our experts not only know their work but
customize solutions to suit your business, needs and promise to delivery long
lasting results with in depth analysis and perfect execution.
Each One Of You Is Special To Us
We do not differentiate between our clients; we treat
equally unique for us. Since all our clients are unique, we even deliver unique
solutions for their needs and proudly claim that it is our unique and customized
service that marks our success as the Best SEO Company in Gurgaon. Our SEO
services will deliver you the desired results and we can promise that to you.
The results of our efforts are visible in top rankings of your business,
increased sales and revenue.
Keyword Research + Keyword Mapping
Internet is an always growing space with something new
happening in some corner every minute. It is very important to stay abreast
with all the update in the algorithms of search engine to attain best SEO
results. Regular On-page and off-page audits help you to achieve your goals and
also track the optimal performance of your website. Keyword research and
mapping is an effective way to understand the ever-changing algorithms and as
the best SEO agency in Gurgaon we can promise uncompromised results.
All Inclusive Website Optimization
Website optimization is the primary task before we begin
with the actual SEO to achieve the goals desired by you. Your website becomes
the face of your business for your target audience and hence it has to be
perfect. The website needs to be user friendly, regularly optimized as per
mobile, user experience and search engines.
On Page And Off Marketing Strategy
Content has always been regarded as the king, no matter how
many technicalities are focused upon in the search engine’s algorithms, content
will always be the primary requirement for your website to rank. As the best
SEO company in Gurgaon, we deliver viable content strategy for on page inclusive
of blog posting, high quality and fresh content.
Effective SEO strategy not only focuses what is on the
inside but also on the outside. On page strategy can only deliver limited
results however off page strategy is what opens the real pool. Quality outbound
links leading to your website are also counted to make your website rank higher
and deliver the desired results. We offer white hat link acquisition in our
strategy and also focus of quality of links rather than quantity.
Choose 88gravity as your trusted SEO service partner as we
are the best and the leading digital marketing
agency in the whole of NCR region. We work for our clients for them to stay
updated and also keep the same belief in our organization and stay abreast with
all the technological developments. We promise to give your brand the deserved
recognition and market space through our SEO practices.
Source URL: - https://88gravity.com/best-seo-agency-in-gurgaon/
Since the outbreak of the global pandemic
COVID-19, many businesses are on a huge loss, but digital marketing agencies
might, in fact, leap forward due to the novel Coronavirus. However, to leap
forward, agencies need to concentrate on new planning, customer needs, and
communication strategies. But, before that, if you own an agency, then you
first need to know what impact will COVID-19 have and how things will
change.
What Changes Will It Cause on Marketing
Strategies
Due to the effect of COVID-19, at some level,
the product market has also been altered for nearly every category and there
have been clear changes in online demand and supply. As a consequence, digital
marketing agencies should focus on their own product-market fit and also of
their customers. This will be the most crucial exercise for the rest of 2020.
How Can You Win?
You need to concentrate on your customer and
improve your strategies around their new challenges. For instance, there has
been a drastic decrease in the searches “near me” terms while a surge in terms
like “delivery”. There has been a 15% increase in the traffic of YouTube
whereas at the same time the advertising revenue has fallen down. Digital
marketing agencies need to change their pricing, their services, and the way
they take clients to the market.
What Changes Will It Cause in Organizations
Without any doubt, due to this pandemic, the
way all the organization’s functions will definitely change for a short period
of time. Working remotely, the employees and the employers will get used to the
current habit. In most cases, rent is not cheap and as a general rule, the
profitability in the agency is low. Typically, agencies have between 5% to 30%
of net profit and among that cost, rent plays a big part as the agencies
usually love to have a good office which helps them to attract staff and
surprise the customers. But, if the staff wants to work from home and the
customers don’t want to meet in the office, then it’s a big advantage for the
company. The best thing is that these savings or money can be invested more in
employee success and client success.
But not having an office can lead to bigger
problems such as the absence of team or company culture, lack of collaboration,
community, and much more. It always feels good to work in an office together
with your teammates. Without an office, the agency owners may face challenges
related to management and will need to focus on accountability, and operations
like:
● Regular show-up with team
● Per week responsibilities
● Time management with clients
How Can You Win?
This is the duty of every agency owner to
decide, but, for the moment a few key things that might help an agency to
function properly including video calls are;
● Non-work-related things or chatting with
team members
● weekly multiple department check-ins.
What Changes Will It Cause in Communication?
Usually, clients love to interact with you or
have an in-person meeting at their organization or at your organization. They
love to enjoy a cup of hot coffee or have a quick snack break. But now,
everything has completely disappeared. This puts up a necessity to everyone who
attends those meetings just the same way they would do in person, but through a
video call.
Visit here: - Top
Digital Marketing Agencies in Gurgaon
How Do You Need to Show Up for A Video Call?
Dress up nicely as you dress up regularly for
your office, comb your hair properly, and make sure you are sitting in a bright
and tidy room with a decent background that is presentable. Also, a nice set-up
can definitely impress your clients.
Now imagine a scenario, where you are having a
video call with one of your staff members who are in a sweatshirt, messed up
hair, sitting in a dark room with their laundry falling apart on the floors.
Now imagine a second scenario, where a second staff member is all dressed up
nicely, with nicely combed hair, and has clear lighting on their face along
with a whiteboard in the background with the company which can be used to note
down the essential things. In the course of the meeting, you watch your digital
marketing strategies are being mentioned and the same has been delivered to
you. It is a completely new experience- the one that you’ve grown to believe in
a professional environment.
More and more businesses are going digital and
so will the marketing. It is important for marketers to think about the buyer
persona and updated strategies. Digital
marketing services need
to respond effectively to employee needs, new customer strategies, and
communication strategies, in order to thrive during this pandemic that has
impacted everyone around the world.
Source URL: -
What
is Local SEO and Importance for your business
By
now, you may have come across the term “SEO services” many times. It is one of
the most buzzing words in the field of digital marketing and advertising these
days. A large number of businesses across the world irrespective of whether
they are well-established or startups, focusing on integrating SEO strategies
into their marketing campaigns to drive sales productivity more
effectively. An SEO strategic plan well-crafted by considering your business
objectives will offer many advantages for your business. For instance, it can
generate more sales leads, improves conversion rates, increases brand
awareness, and builds a strong brand image.
However,
most of the local businesses including small businesses operating in and around
the city of Gurgaon show hardly any interest in opting for SEO services into their marketing plans. The
majority of them, think that the implementation of any SEO strategy demands a
huge amount of funds that are quite hard to arrange. Also they believe, as they
are operating locally, the promotion of their products and services through
local TV channels, newspapers, billboards, and pamphlets is good enough to
catch the attention of prospective/existing customers and any kind of SEO
marketing plan is meant for the businesses that operate either on an
online-platform or at multi-national levels. They completely overlook
the significance of SEO services, including the Local SEO Services in
Gurgaon, in the growth of their businesses.
Let’s
try to understand what is the Local Search and why it is important for the
local businesses to improve their sales figures:
What is
Local Search?
Likewise,
any business operating globally through multiple offices, showrooms, or
websites look for attracting more customers, the local businesses also attempt
to create awareness about its existence among its prospective customers and
attracting them towards its physical location. Here, the local business may
refer to any hospital/clinic, restaurant, bakery, and many others while the
physical location represents anything – an office space, showroom, shop, or any
other commercial premise.
As
the integrated SEO emphasizes optimizing the marketing efforts of a global
business, the Local Search or Local SEO focuses on improving the local search
results (for example, Google search engine results) for any local/small-scale
business.
Suppose,
a restaurant operating on the Sohna Road has invested significant efforts in
optimizing its local SEO. When someone living in the nearby neighbourhood
searches for a good restaurant in a search engine, (for instance, Google) by
typing “Best restaurants nearby” or “Best restaurants near me”, will find this
restaurant name on the top of the search results. He will immediately drive to
this restaurant and order food. As a result, the restaurant will get a new
customer, who not only increases sales at once but might return to the
restaurant with more orders or else refers to its name to his family/friends.
Why is
Local SEO important?
Now,
as we clearly understood what is Local SEO, let’s try to analyse its
significance in increasing your sales figures: According to many prominent
marketing researches published and released in recent years,
• Majority of the people who carried out a local search for any specific
product or service went to a physical location to buy it on the same day
• Most of the people initially look for a locally available product or service
before buying it through an online platform
• A large number of people searches online for finding out the address or the
geographical location of a local business
• The greater majority of people who looking for a physical location carry out
a local search online to verify the address
With
the above-mentioned insights, we can easily conclude that an effective Local
SEO is a must for improving the number of sales orders as well as sales
revenue.
Which
businesses require Local SEO?
The
prominent businesses associated with legal consultancy, medical assistance,
restaurants, and utility services (plumbing and electrical) are the prime
beneficiaries of Local SEO. For instance, when, someone searches for “doctors
near me” in Gurgaon through Google, they will find a list of doctors serving in
and around Gurgaon. Also, Google will display the name of a doctor on the
top of this list who opted for Local SEO and further provide the contact
information. It will be easy for a person/patient to get connected with this
doctor in an emergency medical situation.
Likewise,
when a person encounters an issue involving plumbing, he usually searches on
Google by typing “plumber near me” rather than visiting a close-by shop
supplying plumbing/sanitary accessories to ask for any plumber. Google also
provides a list of plumbers along with contact details and reviews. As the name
of a plumber with good Local SEO ranking will be shown on the top of the search
results, most people able to contact him immediately to get the required
service. In both cases, a strong Local SEO helped the persons associated with
the local businesses to improve their customer base.
Read
More: -Why
Landing Page is important for your website
Local SEO
Services in Gurgaon
Many firms in Gurgaon provide an effective Local SEO
plan for operating in and around the city at reasonable prices. Among them, our
digital marketing firm, 88Gravity grabs the prominent position with its
high-quality and result-oriented SEO strategies. So, contact us at the earliest
for digital marketing agency in gurgaon
to promote your products and services locally. Helps the local people in
getting what they want at the right time!!!
Source URL: - https://88gravity.com/what-is-local-seo-and-importance-of-your-business/