TushkiD's blog

 Plant-based Butter Market Growth & Trends

The global plant-based butter market is expected to reach USD 3.72 billion by 2030, exhibiting a CAGR of 6.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. Rising awareness about the health risks associated with excessive consumption of animal fats has led many consumers to seek healthier alternatives, with plant-based butter seen as a more heart-friendly option. Environmental consciousness plays a significant role, as consumers increasingly recognize the lower carbon footprint and reduced resource consumption of plant-based products compared to their dairy counterparts. The growing prevalence of lactose intolerance and dairy allergies worldwide has expanded the market for dairy alternatives, including plant-based butter. Technological innovations in food science have dramatically improved the taste, texture, and functionality of plant-based butter, making it more appealing to a broader consumer base.

There's a growing demand for clean-label products, with consumers seeking options made from simple, recognizable ingredients. Manufacturers are responding by developing products with shorter ingredient lists and avoiding artificial additives. Another trend is the focus on functional ingredients, with plant-based butter incorporating nutrients like omega-3 fatty acids, vitamins, and minerals to appeal to health-conscious consumers. The market is also seeing a rise in premium and artisanal plant-based butter offerings, catering to consumers looking for gourmet experiences. Additionally, there's an increasing emphasis on sustainable packaging, with brands exploring eco-friendly alternatives to traditional plastic containers.

Recent developments in the market include significant product innovations and strategic moves by key players. Major food companies have been entering the market through acquisitions or launching their own plant-based lines, bringing substantial resources for research, development, and marketing. There's been a surge in new product launches featuring unique ingredient combinations, such as blends of different plant oils to achieve optimal taste and texture profiles. Some brands have introduced cultured plant-based butter, using fermentation processes to replicate the tangy flavor of traditional dairy butter.

For instance, in February 2022, Miyoko's Creamery, known for its plant-based dairy products, introduced its Organic Cultured Oat Milk Butter to Walmart stores across the U.S. This 12 oz. butter is crafted from whole-grain oat milk, sunflower oil, and coconut oil, providing an allergen-friendly spread. It is free from soy, cashews, gluten, lactose, and palm oil, meeting the needs of consumers with diverse dietary preferences. Moreover, it holds USDA Certified Organic status and is made without artificial colors or preservatives, emphasizing its commitment to natural ingredients.

On the technological front, advancements in food processing techniques have led to improved mouthfeel and meltability of plant-based butter, making them more comparable to dairy butter in cooking and baking applications. Some companies have also been exploring novel ingredients like algae or fermented oils to create more sustainable and nutritionally enhanced products.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/plant-based-butter-market-report

Plant-based Butter Market Report Highlights

  • Coconut butter represented 35.50% of revenue in 2023, favored for its creamy texture and mild flavor similar to traditional butter. Health benefits like medium-chain triglycerides (MCTs) enhance its appeal among health-conscious consumers, contributing to its market dominance.
  • Non-flavored plant-based butter held a 64.96% revenue share in 2023, prized for its versatility and ability to replicate the neutral, creamy taste of dairy butter. Its appeal lies in simplicity and authenticity, making it a preferred choice for cooking, baking, and spreading without altering dish flavors.
  • B2C sales accounted for 67.62% of revenue in 2023, driven by widespread availability in retail outlets like supermarkets and online platforms. Direct consumer access aligns with growing health consciousness, ethical considerations, and dietary preferences such as veganism, cementing B2C channels as the primary distribution choice.
  • North America dominated the market with over 34.58% revenue share in 2023, fueled by strong consumer demand for health-conscious and vegan options. Early adoption of food trends, established manufacturers, extensive retail networks, and supportive regulatory frameworks contribute to the region's market leadership.

Plant-based Butter Market Segmentation

Grand View Research has segmented the global plant-based butter market based on source, nature, distribution channel, flavor, and region.

Plant-based Butter Source Outlook (Revenue, USD Million, 2018 - 2030)

  • Almond
  • Oat
  • Soy
  • Coconut
  • Others

Plant-based Butter Nature Outlook (Revenue, USD Million, 2018 - 2030)

  • Organic
  • Conventional

Plant-based Butter Flavor Outlook (Revenue, USD Million, 2018 - 2030)

  • Flavored Butter
  • Non-Flavored Butter

Plant-based Butter Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • B2B
  • B2C

Plant-based Butter Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Plant-based Butter Market

  • Upfield
  • Miyoko’s Creamery
  • Conagra, Inc.
  • Califia Farms, LLC
  • Kite Hill
  • Ripple Foods, PBC
  • Elmhurst Buttered Direct, LLC
  • Milkadamia
  • Fora Foods
  • Naturli’ Foods A/S

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/plant-based-butter-market-report

 

Ashwagandha Supplements Market Growth & Trends

The global ashwagandha supplements market size is estimated to reach at USD 1.17 billion in 2030, growing at a CAGR of 8.4% from 2024 to 2030, according to a new report by Grand View Research, Inc. Ashwagandha supplements are perceived as a safe and effective alternative to conventional medications, attracting consumers who prioritize natural health solutions. The growing prevalence of stress-related disorders and mental health issues worldwide has created a significant market opportunity for market growth. The herb's natural calming effects and ability to improve mood have made it an attractive choice for individuals seeking alternative therapies to manage stress and anxiety.


The rising incidence of chronic diseases, such as cardiovascular disease, diabetes, and cancer, is fueling the demand for ashwagandha extracts, due to its potential in mitigating these conditions. Moreover, the growing emphasis on mental well-being and the search for natural ways to manage stress and anxiety is anticipated to boost the product adoption rate. Furthermore, the increasing adoption of a holistic approach to health and wellness has led consumers to explore alternative therapies, including herbal supplements such as ashwagandha. Moreover, the rising disposable income in both developed and developing countries has increased the affordability of these supplements, further fueling market growth.

The capsules segment held a major share of the market in 2023. Capsules provide a standardized and convenient way to deliver the active compounds of ashwagandha, making them more accessible to consumers seeking their therapeutic effects. Moreover, advancements in extraction and processing techniques have enhanced the potency and bioavailability of ashwagandha capsules, making them more effective and desirable. Manufacturers are developing innovative capsule formulations that enhance the bioavailability, absorption, and efficacy of ashwagandha. These advancements, combined with the increasing demand for premium and value-added supplements, are shaping the competitive landscape of the market.

The retail pharmacy segment held a major share of the market in 2023. Retail pharmacies capitalize on their established customer base, providing a convenient and familiar point of access for individuals seeking natural wellness solutions.  They provide convenient access to consumers, offering a readily available and familiar point of sale. Customers seeking ashwagandha supplements can easily find them on pharmacy shelves, often alongside other vitamins and herbal remedies, making it a convenient choice. Additionally, retail pharmacies employ knowledgeable pharmacists who can offer expert advice and guidance on product selection, dosage, and potential interactions with other medications.

North America accounted for the largest share of the market in 2023. The rising disposable income levels in North America have fueled demand for premium health supplements, including ashwagandha. The region's strong focus on wellness and preventative healthcare encourages the integration of ashwagandha into daily routines. Consumers are willing to spend more on products that enhance their health and well-being, especially during periods of stress or uncertainty. Moreover, there is a growing trend towards natural and herbal alternatives to conventional medications.

Various steps are adopted by these companies including new product launches, partnerships, mergers & acquisitions, global expansion, and others to gain more share of the market. They are building strong online sales channels to sell directly to consumers, bypassing traditional retail channels.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/ashwagandha-supplements-market-report

Ashwagandha Supplements Market Report Highlights

  • Asia Pacific is expected to grow with a considerable CAGR from 2024 to 2030, driven by a rising awareness of its traditional medicinal benefits and a growing interest in natural and holistic health solutions. The region's large population, coupled with a growing preference for natural and holistic healthcare solutions, further fuels this trend.
  • Powder segment is estimated to grow with a substantial CAGR from 2024 to 2030. The powder format allows for convenient integration into various dietary regimens, whether added to smoothies, yogurt, or simply mixed with water. This flexibility caters to a broad range of consumers seeking to incorporate ashwagandha into their daily routines. Moreover, ashwagandha powder supplements offer a cost-effective option compared to other forms like capsules or tablets, further bolstering their appeal.
  • Online Pharmacy segment is estimated to grow with a substantial CAGR from 2024 to 2030. The convenience of online shopping allows customers to access a wide range of Ashwagandha supplements from the comfort of their homes, eliminating the need for physical store visits. Online pharmacies provide detailed product information, customer reviews, and comparisons, empowering consumers to make informed choices.

Ashwagandha Supplements Market Segmentation

Grand View Research has segmented the global ashwagandha supplements market based on the form, distribution channel, and region:

Ashwagandha Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Capsules
  • Tablets & Pills
  • Powder
  • Liquid
  • Others

Ashwagandha Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Hospital Pharmacy
  • Retail Pharmacy
  • Online Pharmacy

Ashwagandha Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Ashwagandha Supplements Market

  • NOW Foods
  • Swanson
  • KSM-66
  • Nature Made
  • Natures Bounty
  • Himalaya Wellness Company
  • Dabur
  • Solaray
  • Gaia Herbs
  • Four Sigmatic

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/ashwagandha-supplements-market-report

Beet Root Powder Market Growth & Trends

The global beet root powder market size is expected to reach USD 581.3 million by 2030, growing at a CAGR of 4.8% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market has witnessed remarkable growth in recent years, driven by evolving consumer trends, increased product adoption, innovation, and strategic collaborations with athletes and health influencers. One of the primary consumer trends bolstering this market is the growing awareness and demand for natural, health-enhancing foods.

Consumers are increasingly looking for functional foods that offer nutritional benefits beyond basic sustenance. Beet root powder, known for its rich nutrient profile, including nitrates, antioxidants, vitamins, and minerals, has become a popular choice among health-conscious individuals.

The adoption of beet root powder has expanded across various consumer segments. Fitness enthusiasts and athletes have particularly embraced beet root powder due to its ability to improve athletic performance and endurance. The nitrates in beet root powder enhance blood flow and oxygen delivery to muscles, leading to better performance and reduced fatigue. This benefit has not only attracted professional athletes but also recreational exercisers seeking to optimize their workouts. Additionally, the versatility of beet root powder allows it to be easily incorporated into daily diets through smoothies, juices, and even baked goods, further driving its adoption.

Another critical factor driving the expansion of the beet root powder market is the strategic collaboration of brands with athletes and health influencers. These partnerships have proven to be highly effective in increasing product visibility and credibility. By associating with well-known athletes, brands can effectively communicate the performance-enhancing benefits of beet root powder.

For instance, BeetElite, a leading beet root powder brand, has partnered with several professional athletes and sports teams to promote its products. These collaborations often involve endorsements, social media campaigns, and educational content, highlighting how beet root powder can improve endurance and recovery.

Moreover, the digital age has facilitated the growth of beet root powder through online sales channels. E-commerce platforms have made it easier for consumers to access a wide range of beet root powder products, read reviews, and make informed purchasing decisions. This has been particularly beneficial for smaller brands that can now reach a global audience without the need for a significant physical retail presence. The convenience of online shopping and the availability of detailed product information have significantly contributed to the market's expansion.

In addition to consumer trends and strategic collaborations, the growing emphasis on sustainability and clean label products has positively impacted the beet root powder market. Consumers are increasingly scrutinizing the sourcing and production processes of their food.

Brands that emphasize organic farming practices, transparent supply chains, and minimal processing are more likely to gain consumer trust and loyalty. This trend towards sustainable and ethically produced products aligns with the overall shift towards healthier and more conscious consumption patterns.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/beet-root-powder-market-report

Beet Root Powder Market Report Highlights

  • The market has experienced substantial growth driven by consumer trends towards natural and functional foods, increased product adoption, continuous innovation, and strategic collaborations with athletes and influencers.
  • The organic market is experiencing significant growth due to the rising consumer preference for organic and sustainably sourced products. The premium pricing of organic products is justified by the perceived health benefits and environmental friendliness.
  • The use of beet root powder in nutraceuticals and dietary supplements is propelled by the growing interest in functional foods that provide specific health benefits. Consumers are seeking natural ways to boost athletic performance, improve cardiovascular health, and enhance overall wellness.
  • Health-focused e-commerce platforms like iHerb, a wide range of beet root powder products are available, including conventional, organic, and specialized blends, with detailed descriptions and user reviews to guide purchasing decisions.

Beet Root Powder Market Segmentation

Grand View Research has segmented the global beet root powder market based on the product, application, distribution channel, and region:

Beet Root Powder Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Conventional
  • Organic

Beet Root Powder Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Food & Beverage
  • Nutraceuticals & Dietary Supplements
  • Cosmetics & Personal Care
  • Others

Beet Root Powder Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Online
  • Others

Beet Root Powder Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America (CSA)
  • Middle East & Africa (MEA)

List of Key Players of the Beet Root Powder Market

  • Biofinest
  • Bioglan
  • Nature’s Way Products LLC
  • UpBiet
  • NutraMarks Inc.
  • Radiance Ltd.
  • Go Superfood
  • Natures Aid Ltd.
  • Botanical Ingredients Ltd
  • Terrasoul Superfoods


Browse Full Report: https://www.grandviewresearch.com/industry-analysis/beet-root-powder-market-report

 Nugget Ice Machine Market Growth & Trends

The global nugget ice machine market size is anticipated to reach USD 416.84 million by 2030, exhibiting a CAGR of 5.2% during the forecast period of 2024 to 2030, according to a new report by Grand View Research, Inc. This growth is driven by increasing consumer demand for convenient and portable ice-making solutions across both residential and commercial sectors. Nugget ice, known for its chewable texture and flavor retention properties, continues to gain popularity, fueling market growth of nugget ice makers.

Countertop nugget ice machines are largely preferred across food service and hospitality sectors. These compact and efficient models appeal to modern consumers seeking versatile appliances that enhance convenience. Companies like GE Profile have introduced advanced models such as the Opal 2.0 Ultra, featuring smart technologies like Wi-Fi connectivity and voice control, catering to the growing demand for seamless integration into smart kitchens.

Nugget ice machines play a crucial role in enhancing beverage quality and customer satisfaction in bars, restaurants, and other hospitality establishments. Innovations from key players like Scotsman Ice Systems and Manitowoc Ice continue to advance the designs with improved energy efficiency and sanitation technologies.

Technological advancements in the nugget ice maker market, driven by innovations like smart app control and voice integration with Alexa and Google Assistant, are transforming user experiences. Ecozy, an appliance company’s, introduction of the World's First Compact Smart Nugget Ice Maker on Amazon in May 2024 featured that the machine can produce up to 35 lbs of daily ice. It offers advanced functionalities such as scheduling, remote control, and automatic cleaning via the EcozyHome app or voice commands, catering to both residential and commercial users seeking enhanced convenience and efficiency.

The market is characterized by intense competition among major players such as GE Appliances, Scotsman Ice Systems, and Manitowoc Ice, who are continuously innovating to meet evolving consumer preferences for quality, efficiency, and technological integration in ice-making appliances. As demand expands across residential and commercial sectors worldwide, the market is poised for sustained growth supported by technological advancements and increasing consumer awareness of the benefits of nugget ice.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/nugget-ice-machine-market-report

Nugget Ice Machine Market Report Highlights

  • In 2023, countertop nugget ice machines dominated with 76.48% market share due to their compact size and advanced features meeting modern consumer demands. GE Profile launched the Opal 2.0 Ultra Nugget Ice Machine in June 2024, enhancing maintenance efficiency with scale-inhibiting and reusable filters, alongside a sleek design and smart features like Wi-Fi and voice control, appealing strongly to commercial users.
  • Residential sales of nugget ice machines are projected to grow at a 5.6% CAGR from 2024 to 2030, driven by increasing demand for high-quality, chewable ice at home. Innovations in compact and efficient designs, coupled with smart features enhancing usability, contribute to this growth.
  • In 2023, offline sales of nugget ice machines held over 71% market share, driven by the appeal of hands-on experience and immediate availability in physical retail channels. Discounts and promotional deals offered by hypermarkets, such as Walmart, further drive sales by making high-quality nugget ice machines more accessible and attractive to a wide range of customers.
  • In 2023, the market in North America held a revenue share of 45.60% of global revenue, fueled by a robust foodservice sector and growing preference for premium kitchen appliances. Technological advancements tailored for the U.S. market, alongside innovations from key manufacturers, played pivotal roles in the driving market growth in the region.
  • The market shows concentration with dominant players like Scotsman Ice Systems, Manitowoc Ice, and GE Appliances leading the industry. These key players hold substantial influence due to their significant presence and impact on end-user industries, and innovation in ice machine technologies.
  • In April 2023, Manitowoc Ice initiated a strategic integration into Pentair Foodservice, aiming to enhance its market position and expand its footprint in smart and sustainable ice machine solutions globally. This move highlights Manitowoc Ice's commitment to innovation, quality, and customer satisfaction across diverse sectors including food service, hospitality, and residential applications.

Nugget Ice Machine Market Segmentation

Grand View Research has segmented the Nugget Ice Machine Market on the basis of product, end use, distribution channel, and region:

Nugget Ice Machine Product Outlook (Revenue, USD Million; 2018 - 2030)

  • Countertop
  • Undercounter/Built-In

Nugget Ice Machine End-use Outlook (Revenue, USD Million; 2018 - 2030)

  • Food Service
  • Hospitality
  • Healthcare
  • Residential
  • Others

Nugget Ice Machine Distribution Channel Outlook (Revenue, USD Million; 2018 - 2030)

  • Offline
  • Online

Nugget Ice Machine Regional Outlook (Revenue, USD Million; 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Nugget Ice Machine Market

  • GE Appliances
  • Scotsman Ice Systems
  • Manitowoc Ice
  • Euhomy
  • NewAir
  • AvantiProducts
  • Hoshizaki America, Inc.
  • ITV Ice Makers Inc.
  • Whynter, LLC
  • Ice-O-Matic

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/nugget-ice-machine-market-report

 Probiotic Gummies Market Growth & Trends

The global probiotic gummies market is expected to reach USD 1.97 billion by 2030, exhibiting a CAGR of 14.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global probiotic gummies market is driven by increasing consumer awareness about gut health and the benefits of probiotics, a growing prevalence of digestive disorders, and a rising preference for convenient and tasty supplement forms.

Increased interest in overall wellness and the role of gut health in immunity, mental health, and metabolic functions are spurring demand. For instance, the COVID-19 pandemic underscored the importance of immune health, leading consumers to seek out products like probiotic gummies that support the immune system. Brands like Olly and SmartyPants capitalize on this trend by offering easy-to-consume and appealingly flavored probiotics. Additionally, the clean label movement, emphasizing non-GMO, organic, and vegan options, further drives market growth, with products like Garden of Life's Dr. Formulated Probiotics Gummies gaining popularity for their natural ingredients.

Significant opportunities in the probiotic gummies market arise from the increasing acceptance of functional foods and dietary supplements, particularly in emerging markets across Asia Pacific and Latin America. Rapid urbanization and a growing middle class with higher disposable incomes in these regions present a substantial customer base eager for health and wellness products.

The competitive landscape of the probiotic gummies market features a diverse mix of established dietary supplement brands, pharmaceutical companies, and innovative startups. Major players like Olly, SmartyPants, and Nature's Way lead the market with extensive distribution networks and strong brand loyalty. These companies leverage their expertise to offer a wide range of probiotic gummies targeting various demographics and health concerns.

Manufacturers are expanding their probiotic gummy offerings by including a wider variety of probiotic strains beyond the traditional Lactobacillus and Bifidobacterium. This diversification allows for targeting specific health needs more effectively. For instance, gummies now contain strains like Saccharomyces boulardii, known for its benefits in managing diarrhea and gut infections.

In addition, these ingredients help improve sleep quality, reduce oxidative stress, and boost the production of melatonin, which is crucial for regulating sleep. The multiple benefits offered by these gummies have compelled manufacturers to launch these supplements.

Nowadays, nutritional supplement providers are increasingly forming partnerships to develop integrated versions of supplements that combine the benefits of probiotics. These collaborations address diverse human needs and enhance the overall effectiveness of these nutritional supplements. In October 2023, UK-based Clasado Biosciences and U.S.-based ingredient distributor Stratum Nutrition partnered to launch a probiotic-postbiotic gummy supplement in the SupplySide West trade show in Las Vegas, U.S. The gummy includes LBiome, a Lactobacillus LB postbiotic ingredient from Stratum and Clasado’s Bimuno galactooligosaccharide (GOS) prebiotic ingredient.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

Probiotic Gummies Market Report Highlights

  • In 2023, digestive support probiotic gummies captured 65.5% of the global market revenue, driven by increasing consumer awareness of the link between gut health and overall wellness.
  • The probiotic gummies segment for kids is expected to grow at a CAGR of 16.5% from 2024 to 2030, fueled by the appeal of their sweet taste and the variety of flavors, shapes, and colors available.
  • Sales of probiotic gummies through online channels are anticipated to grow at a CAGR of 17.4% from 2024 to 2030, due to the wide selection of brands available on e-commerce platforms.
  • The probiotic gummies market in the Asia Pacific region is forecasted to grow at a CAGR of 16.3% from 2024 to 2030, driven by increasing awareness of probiotics' health benefits, particularly in countries like China, Japan, and India.

Regional Insights

The probiotic gummies market of North America accounted for a share of 36.6% of the global revenue in 2023. The market's growth is fueled by the escalating understanding of dietary supplements and the consequent surge in spending on health and wellness products. The appeal of probiotic gummies is on the rise because of their convenience and enjoyable flavor, particularly favored by adults who encounter challenges with swallowing pills or dislike the taste of conventional supplements. Furthermore, producers are progressively customizing gummy supplements to cater to distinct demographic groups or tackle specific health issues.

U.S. Probiotic Gummies Market Trends

The U.S. probiotic gummies market is projected to register a significant CAGR from 2024 to 2030. With a heightened focus on overall wellness, consumers are increasingly seeking products that support digestive health, immunity, and nutrient absorption. The convenience of gummies, which are easier to consume than pills or capsules, appeals to both adults and Pregnant Women. For example, brands like Olly and SmartyPants have capitalized on this trend by offering a variety of probiotic gummies that are marketed for their health benefits and enjoyable flavors.

Probiotic Gummies Market Segmentation

Grand View Research has segmented the probiotic gummies market based on application, end use, distribution channel, and region.

Probiotic Gummies Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Digestive Support
  • Immune Support

Probiotic Gummies End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults
  • Men
  • Women
  • Pregnant Women
  • Geriatric
  • Kids

Probiotic Gummies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
  • Online

Probiotic Gummies Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Probiotic Gummies Market

  • Culturelle
  • Florastor
  • Nature's Bounty
  • SmartyPants Vitamins
  • Church & Dwight Co., Inc. (Vita Fusion)
  • Garden of Life
  • NatureWise
  • Now Foods
  • The Procter & Gamble Company (Align)
  • Nature Made (Pharmavite)

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

 Probiotic Gummies Market Growth & Trends

The global probiotic gummies market is expected to reach USD 1.97 billion by 2030, exhibiting a CAGR of 14.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. The global probiotic gummies market is driven by increasing consumer awareness about gut health and the benefits of probiotics, a growing prevalence of digestive disorders, and a rising preference for convenient and tasty supplement forms.

Increased interest in overall wellness and the role of gut health in immunity, mental health, and metabolic functions are spurring demand. For instance, the COVID-19 pandemic underscored the importance of immune health, leading consumers to seek out products like probiotic gummies that support the immune system. Brands like Olly and SmartyPants capitalize on this trend by offering easy-to-consume and appealingly flavored probiotics. Additionally, the clean label movement, emphasizing non-GMO, organic, and vegan options, further drives market growth, with products like Garden of Life's Dr. Formulated Probiotics Gummies gaining popularity for their natural ingredients.

Significant opportunities in the probiotic gummies market arise from the increasing acceptance of functional foods and dietary supplements, particularly in emerging markets across Asia Pacific and Latin America. Rapid urbanization and a growing middle class with higher disposable incomes in these regions present a substantial customer base eager for health and wellness products.

The competitive landscape of the probiotic gummies market features a diverse mix of established dietary supplement brands, pharmaceutical companies, and innovative startups. Major players like Olly, SmartyPants, and Nature's Way lead the market with extensive distribution networks and strong brand loyalty. These companies leverage their expertise to offer a wide range of probiotic gummies targeting various demographics and health concerns.

Manufacturers are expanding their probiotic gummy offerings by including a wider variety of probiotic strains beyond the traditional Lactobacillus and Bifidobacterium. This diversification allows for targeting specific health needs more effectively. For instance, gummies now contain strains like Saccharomyces boulardii, known for its benefits in managing diarrhea and gut infections.

In addition, these ingredients help improve sleep quality, reduce oxidative stress, and boost the production of melatonin, which is crucial for regulating sleep. The multiple benefits offered by these gummies have compelled manufacturers to launch these supplements.

Nowadays, nutritional supplement providers are increasingly forming partnerships to develop integrated versions of supplements that combine the benefits of probiotics. These collaborations address diverse human needs and enhance the overall effectiveness of these nutritional supplements. In October 2023, UK-based Clasado Biosciences and U.S.-based ingredient distributor Stratum Nutrition partnered to launch a probiotic-postbiotic gummy supplement in the SupplySide West trade show in Las Vegas, U.S. The gummy includes LBiome, a Lactobacillus LB postbiotic ingredient from Stratum and Clasado’s Bimuno galactooligosaccharide (GOS) prebiotic ingredient.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

Probiotic Gummies Market Report Highlights

  • In 2023, digestive support probiotic gummies captured 65.5% of the global market revenue, driven by increasing consumer awareness of the link between gut health and overall wellness.
  • The probiotic gummies segment for kids is expected to grow at a CAGR of 16.5% from 2024 to 2030, fueled by the appeal of their sweet taste and the variety of flavors, shapes, and colors available.
  • Sales of probiotic gummies through online channels are anticipated to grow at a CAGR of 17.4% from 2024 to 2030, due to the wide selection of brands available on e-commerce platforms.
  • The probiotic gummies market in the Asia Pacific region is forecasted to grow at a CAGR of 16.3% from 2024 to 2030, driven by increasing awareness of probiotics' health benefits, particularly in countries like China, Japan, and India.

Regional Insights

The probiotic gummies market of North America accounted for a share of 36.6% of the global revenue in 2023. The market's growth is fueled by the escalating understanding of dietary supplements and the consequent surge in spending on health and wellness products. The appeal of probiotic gummies is on the rise because of their convenience and enjoyable flavor, particularly favored by adults who encounter challenges with swallowing pills or dislike the taste of conventional supplements. Furthermore, producers are progressively customizing gummy supplements to cater to distinct demographic groups or tackle specific health issues.

U.S. Probiotic Gummies Market Trends

The U.S. probiotic gummies market is projected to register a significant CAGR from 2024 to 2030. With a heightened focus on overall wellness, consumers are increasingly seeking products that support digestive health, immunity, and nutrient absorption. The convenience of gummies, which are easier to consume than pills or capsules, appeals to both adults and Pregnant Women. For example, brands like Olly and SmartyPants have capitalized on this trend by offering a variety of probiotic gummies that are marketed for their health benefits and enjoyable flavors.

Probiotic Gummies Market Segmentation

Grand View Research has segmented the probiotic gummies market based on application, end use, distribution channel, and region.

Probiotic Gummies Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Digestive Support
  • Immune Support

Probiotic Gummies End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults
  • Men
  • Women
  • Pregnant Women
  • Geriatric
  • Kids

Probiotic Gummies Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Offline
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Specialty Stores
  • Practitioner
  • Others
  • Online

Probiotic Gummies Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Probiotic Gummies Market

  • Culturelle
  • Florastor
  • Nature's Bounty
  • SmartyPants Vitamins
  • Church & Dwight Co., Inc. (Vita Fusion)
  • Garden of Life
  • NatureWise
  • Now Foods
  • The Procter & Gamble Company (Align)
  • Nature Made (Pharmavite)

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/probiotic-gummies-market-report

 

Plus-size Clothing Market Growth & Trends

The global plus-size clothing market size is anticipated to reach USD 412.39 billion by 2030 and is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View % from Research, Inc. The market has experienced a notable surge in popularity over the past few years, driven by increased consumer demand for more inclusive fashion options. This trend has been particularly evident since 2022, with numerous initiatives and strategic shifts by major brands to better cater to the plus-size demographic.

In August 2021, Old Navy launched its BODEQUALITY campaign, integrating plus-size clothing into its standard collections in-store and online. This initiative eliminated separate plus-size sections, offering all sizes together to promote inclusivity. By 2022, Old Navy reported positive feedback and increased sales, demonstrating the market's appetite for more inclusive offerings.

The surge in the global market can be attributed to several economic and social factors. As disposable incomes rise globally, consumers have greater spending power, and there is a growing willingness to invest in fashion that reflects their personal style and body type. In addition, the rise of social media and the influence of body-positive movements have empowered plus-size consumers to demand better representation and more diverse clothing options.

Social media has played a crucial role in transforming the plus-size fashion landscape. Platforms like Instagram, TikTok, and YouTube have given a voice to plus-size influencers who challenge traditional beauty standards and promote body positivity. Influencers such as Tess Holliday, Gabi Gregg, and Nadia Aboulhosn have amassed large followings and have collaborated with brands to create collections that cater specifically to plus-size consumers.

These influencers not only advocate for better fashion options but also educate their followers on issues related to self-esteem, health, and body acceptance. Their impact is evident in the way brands approach their marketing campaigns, featuring more diverse body types and promoting messages of inclusivity and empowerment.

The sportswear segment has also seen growth in plus-size options. Brands like Nike, Adidas, and Fabletics have introduced extended sizes in their athletic wear lines, recognizing the need for inclusive fitness apparel. This expansion not only addresses a gap in the market but also promotes the idea that fitness and health are accessible to all body types.

As consumers become more environmentally conscious, the demand for sustainable plus-size fashion has increased. Brands like Reformation and Girlfriend Collective are leading the way by offering stylish, eco-friendly plus-size clothing. These brands use recycled materials and ethical production practices, appealing to consumers who prioritize sustainability.

Despite the progress made, the plus-size fashion market still faces several challenges. One of the primary issues is the lack of standardization in sizing. Plus-size clothing sizes can vary significantly between brands, making it difficult for consumers to find consistent fits. This inconsistency often leads to frustration and high return rates, which can be costly for both consumers and retailers.

To address this issue, some brands are investing in technology to offer better fit solutions. For example, True Fit is a technology company that uses data to help consumers find the right size across different brands. By integrating such technologies, retailers can enhance the shopping experience for plus-size consumers and reduce the likelihood of returns.

As brands increasingly recognize the value of inclusivity, the market will likely see further expansion in size ranges, improved fit technologies, and more diverse marketing campaigns. Moreover, the push for sustainability and ethical production practices will continue to shape the industry, offering plus-size consumers not only more options but also better choices.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

Plus-size Clothing Market Report Highlights

  • With the increase in remote work and more casual office settings, consumers are looking for versatile pieces that combine comfort and fashion
  • Parents are seeking stylish, comfortable, and age-appropriate options for their plus-size children. Target's Cat & Jack line includes extended sizes for children, ensuring a comfortable fit for everyone
  • Eloquii and Simply Be are brands that cater specifically to plus-size women, offering a wide array of clothing options from casual to formal wear. These brands focus on providing stylish and high-quality clothing that meets the needs of women across different life stages
  • The Chinese market is witnessing a growing demand for plus-size clothing, with e-commerce platforms like Taobao and Tmall offering a variety of options. International brands like H&M and Zara have also introduced plus-size ranges to cater to this market

Plus-size Clothing Market Segmentation

Grand View Research has segmented the global plus-size clothing market report based on type, distribution channel, and region:

Plus-size Clothing Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Casual
  • Sportswear
  • Inner Wear
  • Ethnic Wear
  • Formal
  • Night Wear
  • Others

Plus-size Clothing Gender Outlook (Revenue, USD Million, 2018 - 2030)

  • Women
  • Men
  • Children

Plus-size Clothing Age Group Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 15
  • 16 to 59
  • 60 & Above

Plus-size Clothing Pricing Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass
  • Premium
  • Luxury

Plus-size Clothing Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America (CSA)
  • Middle East & Africa (MEA)

List of Key Players of the Plus-size Clothing Market

  • MANGO
  • Hennes & Mauritz AB
  • F21 IPCo, LLC
  • Nike, Inc.
  • adidas America, Inc.
  • Puma SE
  • Lane Bryant
  • RALPH LAUREN MEDIA LLC
  • ASOS
  • Ashley Stewart

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

 

Plus-size Clothing Market Growth & Trends

The global plus-size clothing market size is anticipated to reach USD 412.39 billion by 2030 and is projected to grow at a CAGR of 4.1% from 2024 to 2030, according to a new report by Grand View % from Research, Inc. The market has experienced a notable surge in popularity over the past few years, driven by increased consumer demand for more inclusive fashion options. This trend has been particularly evident since 2022, with numerous initiatives and strategic shifts by major brands to better cater to the plus-size demographic.

In August 2021, Old Navy launched its BODEQUALITY campaign, integrating plus-size clothing into its standard collections in-store and online. This initiative eliminated separate plus-size sections, offering all sizes together to promote inclusivity. By 2022, Old Navy reported positive feedback and increased sales, demonstrating the market's appetite for more inclusive offerings.

The surge in the global market can be attributed to several economic and social factors. As disposable incomes rise globally, consumers have greater spending power, and there is a growing willingness to invest in fashion that reflects their personal style and body type. In addition, the rise of social media and the influence of body-positive movements have empowered plus-size consumers to demand better representation and more diverse clothing options.

Social media has played a crucial role in transforming the plus-size fashion landscape. Platforms like Instagram, TikTok, and YouTube have given a voice to plus-size influencers who challenge traditional beauty standards and promote body positivity. Influencers such as Tess Holliday, Gabi Gregg, and Nadia Aboulhosn have amassed large followings and have collaborated with brands to create collections that cater specifically to plus-size consumers.

These influencers not only advocate for better fashion options but also educate their followers on issues related to self-esteem, health, and body acceptance. Their impact is evident in the way brands approach their marketing campaigns, featuring more diverse body types and promoting messages of inclusivity and empowerment.

The sportswear segment has also seen growth in plus-size options. Brands like Nike, Adidas, and Fabletics have introduced extended sizes in their athletic wear lines, recognizing the need for inclusive fitness apparel. This expansion not only addresses a gap in the market but also promotes the idea that fitness and health are accessible to all body types.

As consumers become more environmentally conscious, the demand for sustainable plus-size fashion has increased. Brands like Reformation and Girlfriend Collective are leading the way by offering stylish, eco-friendly plus-size clothing. These brands use recycled materials and ethical production practices, appealing to consumers who prioritize sustainability.

Despite the progress made, the plus-size fashion market still faces several challenges. One of the primary issues is the lack of standardization in sizing. Plus-size clothing sizes can vary significantly between brands, making it difficult for consumers to find consistent fits. This inconsistency often leads to frustration and high return rates, which can be costly for both consumers and retailers.

To address this issue, some brands are investing in technology to offer better fit solutions. For example, True Fit is a technology company that uses data to help consumers find the right size across different brands. By integrating such technologies, retailers can enhance the shopping experience for plus-size consumers and reduce the likelihood of returns.

As brands increasingly recognize the value of inclusivity, the market will likely see further expansion in size ranges, improved fit technologies, and more diverse marketing campaigns. Moreover, the push for sustainability and ethical production practices will continue to shape the industry, offering plus-size consumers not only more options but also better choices.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

Plus-size Clothing Market Report Highlights

  • With the increase in remote work and more casual office settings, consumers are looking for versatile pieces that combine comfort and fashion
  • Parents are seeking stylish, comfortable, and age-appropriate options for their plus-size children. Target's Cat & Jack line includes extended sizes for children, ensuring a comfortable fit for everyone
  • Eloquii and Simply Be are brands that cater specifically to plus-size women, offering a wide array of clothing options from casual to formal wear. These brands focus on providing stylish and high-quality clothing that meets the needs of women across different life stages
  • The Chinese market is witnessing a growing demand for plus-size clothing, with e-commerce platforms like Taobao and Tmall offering a variety of options. International brands like H&M and Zara have also introduced plus-size ranges to cater to this market

Plus-size Clothing Market Segmentation

Grand View Research has segmented the global plus-size clothing market report based on type, distribution channel, and region:

Plus-size Clothing Product Outlook (Revenue, USD Million, 2018 - 2030)

  • Casual
  • Sportswear
  • Inner Wear
  • Ethnic Wear
  • Formal
  • Night Wear
  • Others

Plus-size Clothing Gender Outlook (Revenue, USD Million, 2018 - 2030)

  • Women
  • Men
  • Children

Plus-size Clothing Age Group Outlook (Revenue, USD Million, 2018 - 2030)

  • Below 15
  • 16 to 59
  • 60 & Above

Plus-size Clothing Pricing Outlook (Revenue, USD Million, 2018 - 2030)

  • Mass
  • Premium
  • Luxury

Plus-size Clothing Regional Outlook (Revenue, USD Million; 2017 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America (CSA)
  • Middle East & Africa (MEA)

List of Key Players of the Plus-size Clothing Market

  • MANGO
  • Hennes & Mauritz AB
  • F21 IPCo, LLC
  • Nike, Inc.
  • adidas America, Inc.
  • Puma SE
  • Lane Bryant
  • RALPH LAUREN MEDIA LLC
  • ASOS
  • Ashley Stewart

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/plus-size-clothing-market-report

 Vegan Omega-3 Supplements Market Growth & Trends

The global vegan omega-3 supplements market is expected to reach USD 2.98 billion by 2030, growing at a CAGR of 9.2% from 2024 to 2030, according to a new report by Grand View Research, Inc. The market is mainly driven by driven by a confluence of health, environmental, and ethical factors. One of the primary drivers is the increasing awareness of the health benefits associated with omega-3 fatty acids, which include improved cardiovascular health, enhanced cognitive function, and anti-inflammatory properties.

Consumers are becoming more health-conscious and are actively seeking plant-based alternatives to traditional fish oil supplements. For example, algae-based omega-3 supplements are gaining popularity as they provide a sustainable and vegan-friendly source of essential fatty acids, particularly EPA and DHA. Environmental concerns also play a crucial role; overfishing and the ecological impact of fish oil production have prompted a shift towards more sustainable sources.

The appeal of vegan omega-3 supplements is further enhanced by the introduction of innovative delivery systems, such as pectin-based softgels. These advancements address concerns regarding gelatin-derived capsules and provide a more attractive option for consumers seeking vegan-friendly supplements. As the market evolves, manufacturers and suppliers have the opportunity to capitalize on the growing demand by offering high-quality, sustainable, and effective vegan omega-3 supplements to meet the needs of a diverse consumer base.

The competitive landscape of the vegan omega-3 supplement market is characterized by a mix of established nutraceutical companies and emerging startups, all vying for a share of this rapidly growing segment. Major players like Barlean's Organic Liquid, LLC, i-Health, Inc., Source Naturals, Inc., NUTRU, Nordic Naturals, Calgee, and NOW Foods,  have established a strong presence by leveraging their expertise in plant-based formulations and sustainable sourcing.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/vegan-omega-3-supplements-market-report

Vegan Omega-3 Supplements Market Report Highlights

  • Algae-based vegan omega-3 supplements held a 75.4% market share of global revenues in 2023, driven by increased awareness of the purity and sustainability of algal oil.
  • The market is projected to grow at a CAGR of 9.6% from 2024 to 2030. Manufacturers are expanding their product lines to include alternative forms, such as powder, to cater to diverse consumer preferences.
  • Cardiovascular vegan omega-3 supplements accounted for 37.0% of global revenues in 2023. These supplements are commonly used for promoting cardiovascular health, offering significant benefits for maintaining heart function and reducing the risk of heart-related issues.
  • The market in North America held a 37.1% share of global revenue in 2023, driven primarily by a growing consumer preference for plant-based alternatives and the increasing adoption of vegan and vegetarian lifestyles.

Regional Insights

The market in North America accounted for a share of 37.1% of the global revenue in 2023. The market is primarily driven by a growing consumer preference for plant-based alternatives, in line with the increasing adoption of vegan and vegetarian lifestyles. As more individuals seek sustainable and ethical products, the demand for vegan omega-3 supplements has surged. For example, the rise of plant-based diets among millennials and Gen Z has led to a greater interest in vegan supplements, prompting the industry to expand its product offerings.

U.S. Vegan Omega-3 Supplements Market Trends

The market in the U.S. is projected to grow at a CAGR of 8.8% from 2024 to 2030. The growth of the market is mainly attributed to the increasing consumer awareness of the health benefits associated with omega-3 fatty acids and the shift towards plant-based diets. As more Americans focus on incorporating healthier and sustainable dietary choices into their lifestyles, the demand for vegan omega-3 supplements continues to rise. As per research conducted by Nuseed Nutritional US Inc. in October 2021, 64% of vitamin and mineral supplement consumers preferred plant-based or vegan omega-3 supplements.

Vegan Omega-3 Supplements Market Segmentation

Grand View Research has segmented the global vegan omega-3 supplements market based on source, form, functionality, end-use, distribution channel, and region.

Vegan Omega-3 Supplements Source Outlook (Revenue, USD Million, 2018 - 2030)

  • Algae
  • Flaxseed
  • Chia Seeds
  • Others

Vegan Omega-3 Supplements Form Outlook (Revenue, USD Million, 2018 - 2030)

  • Capsules
  • Liquid
  • Powder
  • Others

Vegan Omega-3 Supplements Functionality Outlook (Revenue, USD Million, 2018 - 2030)

  • Cardiovascular Health
  • Brain, Nervous System & Mental Health
  • Eye Diseases
  • Diabetes
  • Others

Vegan Omega-3 Supplements End Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Adults
  • Geriatric
  • Pregnant Women
  • Children
  • Infants

Vegan Omega-3 Supplements Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • OTC
  • Prescribed

Vegan Omega-3 Supplements Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in the Vegan Omega-3 Supplements Market

  • Barlean's Organic Liquid, LLC
  • i-Health, Inc.
  • Source Naturals, Inc.
  • NUTRU
  • Nordic Naturals
  • Calgee
  • NOW Foods
  • Sunwarrior LLC
  • Nomolotus, LLC (Truvani)
  • Doctor’s Best

 

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/vegan-omega-3-supplements-market-report

 

Vitamin C Serum Market Growth & Trends 

The global vitamin C serum market size is expected to reach USD 2.10 billion by 2030, growing at a CAGR of 7.6% from 2024 to 2030, according to a new report by Grand View Research, Inc. Facial serums have surged in popularity due to their high concentration of active ingredients, allowing them to effectively target specific skin concerns like dark spots, dullness, and wrinkles. Vitamin C serums are favored for their brightening and antioxidant properties, which help to even skin tone, boost radiance, and protect against environmental damage. The lightweight, fast-absorbing formulas of serums make them suitable for layering, enhancing the overall skincare routine, and delivering visible results.


Vitamin C serums have risen in popularity due to their well-documented benefits and extensive research backing them up. Dermatologists highlight vitamin C's ability to combat free radicals, pollution, and skin damage while preventing pigmentation and sun damage. Esteemed skincare experts like Caroline Hirons and Dr. Emma Craythorne endorse its effectiveness. The increasing consumer interest is reflected in rising search volumes and purchase intent, with brands like The Body Shop and The Ordinary capitalizing on this trend through targeted advertising and optimized product pages. This surge is driven by vitamin C's proven efficacy and growing consumer awareness.


The rise in skincare interest among tweens and younger teenagers has significantly contributed to the demand for vitamin C serums. Influenced by social media trends, celebrity routines, and viral content on platforms like TikTok, this demographic is increasingly adopting comprehensive skincare routines, including cleansers, toners, and serums. In addition to Gen Z, the U.S. Census Bureau projects that by 2025, 22% of the population will be under the age of 18 already buys cosmetics, 69% of people wear color cosmetics, and 68% follow a skincare routine. Vitamin C serums, known for their brightening and anti-aging properties, are particularly popular. As Gen Alpha's image consciousness grows, their skincare habits are driving demand for effective, well-researched products like vitamin C serums, further expanding the market.


Sustainability in vitamin C serums is increasingly prioritized today, with brands adopting eco-friendly packaging solutions. Opaque bottles protect the photosensitive and unstable vitamin C from light and air, preventing degradation. Airless pumps further preserve product integrity by eliminating contamination risks and ensuring minimal product waste. In addition, aluminum bottles are favored for their protection against UV, humidity, and temperature variations and for being easily recyclable. These measures reflect a growing commitment to both product efficacy and environmental responsibility.


The demand for luxury skincare is rising as affluent consumers increasingly seek exclusive, high-quality products. Brands like La Mer and La Prairie cater to this trend, offering premium formulations and rare ingredients. The allure of unique, artisanal items, often marketed with compelling storytelling and exceptional customer service, appeals to luxury shoppers. This shift is further fueled by the desire for status symbols and unique beauty experiences, elevating luxury skincare's prominence in the market.


Medik8’s Super C Ferulic Serum, priced at USD 74, which was launched in January 2024, is a potent luxury skincare solution featuring 30% ethylated L-ascorbic acid (vitamin C), ferulic acid, and vitamin E. This powerful combination targets advanced sun aging signs, such as uneven skin tone, fine lines, and age spots. The serum is clinically proven to improve skin texture and brightness within seven days due to its high potency and balanced formulation. Enhanced with turmeric root extract, it offers additional luminosity and even skin tone, making it a standout in luxury skincare.


Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/vitamin-c-serum-market-report


Vitamin C Serum Market Report Highlights

  • Vitamin C serums with 10%-20% concentration accounted for most of the market share in 2023. Their ideal ratio of safety to potency accounts for this. To minimize the risk of irritation associated with greater concentrations, this range offers optimal effectiveness in addressing skincare conditions like hyperpigmentation and aging
  • Demand for luxury vitamin C serums is set to expand rapidly from 2024 to 2030. Luxury skincare products are becoming increasingly common due to middle-class and high-net-worth consumers' increased willingness to spend on high-end cosmetics. Tatcha and other brands leverage their successful marketing methods to drive demand and attraction in the premium cosmetics industry by providing excellent ingredients, creative packaging, and individualized customer engagement through social media
  • Sales of vitamin C serum through hypermarkets and supermarkets accounted for most of the market share in 2023. Supermarkets and hypermarkets are gradually becoming trusted beauty retail spaces by offering an extensive range of skincare and cosmetics products. These establishments prioritize visual merchandising and categorization to create an appealing beauty shopping experience
  • The Asia Pacific market is expected to grow rapidly from 2024 to 2030. The Asia Pacific skincare market is expanding due to growing consumer demand for prestige and mass-market beauty products, fueled by a growing middle class, increased accessibility to products, and societal emphasis on beauty

Vitamin C Serum Market Segmentation

Grand View Research has segmented the global vitamin C serum market based on concentration, type, distribution channel, and region:

Vitamin C Serum Concentration Outlook (Revenue, USD Billion, 2018 – 2030­)

  • Below 10%
  • 10% to 20%
  • 20% and Above

Vitamin C Serum Type Outlook (Revenue, USD Billion, 2018 – 2030­)

  • Mass
  • Premium
  • Luxury

Vitamin C Serum Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2030­)

  • Hypermarkets & Supermarkets
  • Specialty Stores
  • Pharmacies & Drugstores
  • Online
  • Others

Vitamin C Serum Regional Outlook (Revenue, USD Billion, 2018 – 2030­)

  • North America
  • Europe
  • Asia Pacific
  • Central & South America
  • Middle East & Africa

List of Key Players in Vitamin C Serum Market

  • L'Oréal S.A.
  • Galderma S.A. 
  • Amorepacific Group Inc.
  • KOSÉ Corporation
  • Clarins Inc.
  • Unilever plc
  • Shiseido Company Limited
  • Beiersdorf AG 
  • Estée Lauder Companies Inc.
  • Procter & Gamble Co.

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/vitamin-c-serum-market-report  

Pages: 1 2 3 »