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Cloud telephony services are a sort of cloud communications and have been widely adopted by businesses throughout the world, and this trend indicates that more and more businesses will follow suit. They are breaking new ground and expanding their consumer base, which bodes well for the future. With the cloud telephony service, organizations may save money on initial infrastructure expenditures and have the freedom to connect from any location. It's ideal for both small and big businesses due to the wide range of services it provides at a low price tag.

There are now hundreds of cloud telephony service providersto choose from. Due to this, picking one for your company is a daunting task. To help you out, we have compiled a list of criteria you should use to evaluate potential cloud telephony service providers. In this piece, we'll go through those topics. But first, the fundamentals.

What is Cloud Telephony?

Cloud telephony is an internet-based telephone service provided by a remote server. It provides voice communication in addition to other services that streamline the flow of information between workers and customers in an organization. Because of its cheaper costs and scalability, cloud telephony is a suitable substitute for the older Private Branch Exchange (PBX) system. It's no surprise that cloud telephony has gained in popularity since it can function without any gear being housed at the customer's location. As long as the device has access to the internet, it may be used to make the connection.

How come you should use Cloud Telephony?

The flexibility of cloud telephony allows it to grow with your organization while yet simplifying your phone system. It's easier and faster to set up than traditional telephone networks. Combining one of these systems with your existing customer relationship management or other enterprise software is a breeze.

With cloud telephony, your team can interact with clients from anywhere with an internet connection. Client interaction doesn't need them to be at an office. You can foster client loyalty and increase productivity using cloud telephony service for your company. This increases both employee output and customer happiness. Regardless of your company size, cloud telephony may provide all the benefits you need in a scalable and adaptable phone system.

A Guide to Choosing Reliable Cloud Telephone Service Providers

Now that you know how cloud telephony works and why it might be beneficial for your organization, here are some things to consider when choosing a best cloud telephony service provider:

Cost-Efficiency

When making a business decision, the price tag of implementing a brand-new system is always a factor to take into account. Determine your budget and the size of the system you require by looking into all costs, even hidden ones, and comparing them among the different cloud telephony providers.

Different providers may provide very different bundles of goods and services. Consequently, before using cloud telephony at your corporation, it is crucial to choose cloud telephony providersthat best fit your budget and requirements.

Top-notch service with a track record of dependability

The best cloud telephony services provide responsive and helpful customer service. Hosted, installed, and maintained entirely by the cloud telephony providers themselves. Consequently, it is advisable to investigate their dependability and customer support. Picking a service just because they're inexpensive now might cause major problems for your company later on.

Provides prompt and effective service to customers

Every company should strive to provide exceptional service to its customers. That's why it's important to go with a company that cares about its clientele. Pick a service that really cares about its customers and supports them.

It is expected that they will help you with solution design, rollout, and initial setup. Your organization's communication infrastructure has to be well-managed and maintained.

When it comes to quality, the finest cloud telephony service companies are transparent with their measurements. Each client's account is handled by a manager, and they provide round-the-clock service.

An implementation that is both easy and effective

The cloud telephony solution should be simple and quick to set up. The system's integration with your other company systems shouldn't cause any problems.

Cloud telephony companies should provide both pre-built connections with popular third-party apps and open APIs (application programming interfaces) that allow for bespoke integrations to meet specific business needs.

Scalability

The best cloud telephony service providerswill make your expansion easy. Through cloud telephony, you can easily add new users or agents.

The lines in a cloud telephone system may be added or removed at any time, unlike a conventional PBX. If you need to expand or contract your company's communication infrastructure quickly, your cloud telephony service should be able to handle the load.

Protecting Information and Maintaining Industry Standards

Security is a crucial consideration when deciding on a cloud telephony provider. One of the main reasons why companies are hesitant to switch to cloud-based telephony is because of this.

Investigate the encryption methods and security policies of any prospective cloud telephony providers. The most reliable cloud telephony service providers provide 256-bit Secure Sockets Layer (SSL) encryption and regulatory compliance certifications.

Wrapping It Up

It is important for organizations to invest in a cloud telephony provider that they can rely on. One such provider in India is Office24by7. For more details, give us a call at +91 7097171717.


Lead generation is an essential function for all businesses, and as such, they all invest time and resources into the process. Yet, until they close sales, leads will not produce conversions. A sales opportunity is the time window between generating leads and making a transaction.

When a potential customer takes the next step in the sales process, they are considered an opportunity. The goal of opportunity managementis to identify and pursue leads with the highest probability of becoming closed sales.

Any company, no matter its size or industry, needs a systematic approach to managing sales opportunities. The correct steps may be taken based on the behavior of prospective consumers, allowing you to turn them into regular contributors to your income.

Proper opportunity management requires attention to many details. However, it is difficult to collect accurate, up-to-the-moment data on active possibilities since most companies have transactions in varying phases of the sales funnel. So that you don't lose out on any prospective repeat clients, you should implement an opportunity management approach.

What does CRM Opportunity Management mean?

Sales opportunity managementis a subset of customer relationship management (CRM) that entails the tracking and monitoring of potential sales leads. Knowing who is most likely to close at the end of your sales funnel is facilitated by this tool. More importantly, it compiles a wealth of information about your interactions with them to enhance the quality of future services and win your confidence and loyalty.

You may maximize your sales efforts with customer relationship management software. It also helps in prioritizing your time and energy on the offers that are most valuable and likely to close.

For a while there, I was confused since I had heard of lead management and CRM opportunity management and wondered, "Wait a minute, isn't that lead management? However, the more I discovered about it, the more I realized there was a significant distinction.

When Should You Use Opportunity Management Software?

Possibilities are priceless for your company since they have the potential to increase both sales and profits if you act wisely. The right software for opportunity management may help you keep tabs on sales in real time and zero in on leads with the best chance of becoming paying clients. The advantages of opportunity management include the following:

  • The process of keeping tabs on prospective purchasers and their needs

  • The first step of the sales funnel is where risks should be eliminated.

  • Track a potential customer's status in real-time.

  • Find out all you can about the possibilities you're considering.

  • Strengthen your connections with customers at every point in the sales process.

  • Construct convincing business proposals to seal deals successfully.

Management of Opportunities: Best Practices

Customer relationship management software may help you streamline more than just your sales, marketing, and support operations. It's a comprehensive answer that may help you maximize every possible sales chance.

When your sales force is juggling many deals at once, they risk becoming disorganized and ignoring what has shown to be successful in the past. Automating your opportunity management processes using a customer relationship management (CRM) system can help you close your business more rapidly. Consider using the following guidelines for effective opportunity management:

Improve Efficiency by Computerizing Manual Tasks

Using customer relationship management (CRM) software, all your essential sales processes may be simply automated. This facilitates a smooth progression of prospects through the sales funnel. Save time by automatically assigning assignments to members of the sales team, triggering actions, and setting up follow-ups.

Shorten the Sales Cycle

Using customer relationship management software, you may shorten your sales cycle by minimizing the time between follow-ups. Identifying your ideal sales cycle time can help you keep track of prospects and avoid frustrating delays in closing deals.

Develop Useful Procedures and Checklists

Keep checklists and step-by-step instructions handy for managing the various phases of the sales process. Documents relevant to a certain contract may be saved, modified, and categorized using customer relationship management software. Maintained orders and recorded all communications with potential customers at every opportunity management level.

Keep Your Sales Funnel Online and Visible

By providing you with precise forecasts, customer relationship management (CRM) software may let you see the sales funnel in action. It provides a high-level overview of opportunities so that you may act strategically.

Reports may be made visually for an in-depth examination

Spend some effort gathering vital sales data that will aid in maximizing conversions from leads. You will be able to see how well your transactions are doing in real-time with the use of pre-built dashboards. Accelerate the closing of deals by being alerted immediately whenever an opportunity requires your attention.

Keep the Lines of Communication Open

You must communicate with prospects in a consistent manner, providing them with a message that highlights the value you can provide to them. Opportunities may be tracked, and appointments can be set with ease using a customer relationship management system. That way, you can strengthen connections with customers over time and increase revenue.

Wrapping It Up

If you are on the lookout for a reliable opportunity management software, then Office24by7 should be your go-to option. For more details, just give us a call on +91 7097171717.


IVR technology, also known as interactive voice response, has likely been used by you if you've ever contacted a large airline or drugstore chain's customer service line and been asked to explain why you're calling.

What Exactly is an IVR System?

It's a method of pre-screening customer care phone calls. Instead of conversing with normal contact center workers, IVR software contains an automated phone system that allows callers to get information through various pre-recorded messages.

Customers first access menu selections via dialing a Dual-Tone Multi-Frequency (DTMF tone) or touch-tone keypad selection or speech recognition. Depending on how you respond to the prompts, an IVR calling systemmay route your call to the department most suited to handle it or attempt to address your issue in advance.

When you contact a pharmacy regarding a prescription, for example, IVR can inform you when it will be available, so you don't have to wait for a live employee to pick up the phone.

IVR dates back to the 1970s, but it has since grown significantly more complex and effective for both customers and eCommerce firms.

The Most Common Types of IVR Solutions

Here are three common functions for which most firms employ IVR systems.

Voice Assist

Voice systems direct calls to the appropriate department, where the caller interacts with a human being. When callers have issues that cannot be answered by a robot or chatbot, voice support is widely utilized in contact centers or corporations with several divisions.

Now that you understand why and how IVR calling systems are beneficial, let's delve deeper into an essential topic: how to select the best IVR solution for small businesses.

Automated Reminders

Automated reminder services can schedule phone meetings for your employees or clients. They also send voice or text message reminders to lessen the odds of a "no-show." In addition, your company may use this tool to send birthday, renewal, medical exam, and other purpose reminders to your employees, customers, or suppliers.

Payment Processing

An IVR softwareemploys an automated payment approach that allows callers to make ACH, debit- and credit card payments at any time. Customers may now make payments 24 hours a day, seven days a week. It also protects critical data.

Five Things to Think About When Choosing an IVR Solution for a Small Business

When selecting a successful IVR calling system, you must examine some essential KPIs, just like any other investment. While these criteria vary depending on the company industry, a few are universal.

Cloud versus on-premises IVR system for small businesses

Because of the availability of cloud computing, the most popular services, such as IVRs and Tally, are now available on the cloud. A hosted IVR calling system is stored on the cloud. An on-site system is integrated with the current telephony system. This might necessitate the use of a dedicated server.

Reports and Dashboard

Request reports and analytics during your IVR demo at any time. This provides a clear picture of whether the reasons for deploying the system are met. You also understand what adjustments, if any, will be required. This information is critical for scaling your firm and improving its efficiency and effectiveness.

Inbound vs. outbound (or both)

IVR services are classified into two types: inbound and outbound. Inbound IVRs handle incoming calls, whilst outbound IVRs dial numbers on a complete or partial basis. Some firms (such as Office24by7) provide both services. Decide which call types you want an IVR calling system for before you go shopping. (Again, this comes down to objectivity.)

CRM Integration with an IVR System

People may contact an IVR linked with an existing CRM by clicking a button on the website or mobile app. It also has a host of additional features and add-ons. This means unrivaled ease for your staff and, more crucially, your consumers.

Objective

One piece of advice we provide to our clients is to put function ahead of form. Businesses frequently abandon IVRs because they do not take advantage of most system functions. To circumvent this stumbling block, establish three primary reasons for deploying an IVR. Look for a system that consistently meets these requirements.

In conclusion

Your organization's most valuable asset is its time. More time and focus on key activities can boost your organization's productivity.

Before you disregard an IVR calling systemas a cost, consider the return on investment. An IVR system automates several processes that consume your workers' time and energy. You'll discover that it's one of the wisest investments you can make to take your company to the next level.

Sales opportunities are constantly presented to salespeople. They manifest as delighted customers, unanticipated sales meetings, and surprise phone calls.

However, sales teams frequently overlook these sales chances because they are engrossed in meetings or another sales procedure.

Sales representatives must continually look for sales opportunitiesand grasp them when they present themselves.

We've listed six effective strategies to spot new prospects to help you find sales opportunities before your rivals. These tactics apply to both B2B and B2C sales.

This blog article will discuss how you can use events and expos, CRM software, affiliate programs, buyer profiles, and other tools to find new sales possibilities and increase your income.

What Is a Sales Opportunity?

Before we get into our handy recommendations for spotting sales chances, let's ensure you understand what a sales opportunity is.

When a sales opportunity managementdevelops, it may not always relate to a random lead. A current client or a qualified lead can always provide a fresh sales opportunity.

A qualified lead has been given information about your company's products or services and is interested in purchasing.

Even though you may have reached out to the lead about one product or service, they may really be more interested in another. This presents another sales opportunity.

Why Is Sales Opportunity Management Important?

Sales opportunity management refers to tracking sales as they go through a pipeline. The primary parameters of genuine sales and concluded transactions are displayed. As a consequence, you may relax knowing that everything is under control.

Furthermore, sales opportunity management enables you to assess and prevent risk elements. It serves as the foundation of any effective sales activity.

Sales opportunity management can assist you in the following ways:

  • Learn more about and comprehend your buyers.

  • Identify all potential dangers early on.

  • Track transaction progress.

  • Discover distinctive business value.

  • Create the most efficient strategy.

  • Create a map of your client relationships.

How to Handle Sales Opportunities

Every sales manager strives to maximize the value of every transaction. Even if you have a great sales staff, a successful email campaign, and a large customer list, your overall performance is determined by how well you manage your pipeline. Proper sales management helps you to keep track of your connections and prospects.

The following advice will empower you to manage your sales prospects and achieve significantly better results:

  • Create each stage of the pipeline and make certain that you have a full grasp of each stage of your sales procedures. Simply defined, you must call someone, qualify your leads, do a sales demo, and complete the purchase. To expedite this procedure, choose Office24by7, the greatest CRM platform with many fantastic features.

  • Optimize your sales operations.

  • Sorting your customers is quite difficult to maintain control while dealing with several clients simultaneously. Sales opportunity management helps you track which opportunities have been completed and recently entered the market.

  • In other words, when you manage your sales prospects, you can increase sales and understand why a product or service is not in demand.

How Do You Create an Evaluation Plan?

You must develop an evaluation plan to reach an agreement (or an agreed document between two parties). Process assessment is the most effective evaluation for developing a sales opportunity method. It assists sales managers in determining the root causes of bad outcomes.

A solid management process evaluation plan will generally include the following stages:

  • Choosing your evaluation audience

  • Making a list of assessment questions;

  • Creating your monitoring questions;

  • Identifying data sources;

  • Selecting someone to be in charge of data collecting.

A robust assessment strategy will assist you in ensuring that all stakeholders participate in all activities. You can also track progress more effectively.

Important Planning Advice for People Working with Sales Opportunities

These recommendations must be followed if you wish to increase the effectiveness of your work:

  • Make sure you thoroughly understand the most current developments in the customer's industry before contacting a possible buyer by conducting some research.

  • Make a list of precise questions that will help you learn more about your client's wants before the conversation by planning it prior.

  • After the dialogue, you ought to get your buyer's commitment, at which point you may go on to the following action.

  • Keep a record of your exchange.

Wrapping It Up

If you are looking for a reliable sales management software, there is no other better option than Office24by7. For more details give us a call on +91 7097171717.


We incorporate Cloud telephony solutions into your regular business procedures. This not only helps streamline your company's work operations, but it also helps your firm function efficiently in general. All of your corporate call management solutions are completely integrated into your cloud telephony service. With these streamlined operations, you can access every detail from a single interface. This leads to easier and faster outcomes. CRM connections that are highly configurable enable you to consolidate your work and processes. Handling a business and its communication is now easier than ever.

As remote professions become more popular, an increasing number of individuals are working flexible hours and, in some cases, physically away from office environments. As previously said, remote work is booming like none before. While employers may argue that such working circumstances are only suitable for freelance writers or designers, it is recommended that you assess your work patterns and understand how a flexible and mobile work pattern might help your organization. Office24by7, as a cloud telephony provider, ensures that your job is simplified to the core with our one-stop business call management solution.

Business cloud telephony solutions enable your workers to operate while on the road. In this manner, support inquiries or sales calls may be readily answered even when the user is not physically present in the workspace premises. In addition, the corporation can lessen the workload on the workstations. When an employee's personal device may be used for work-related activities, BYOD, or bring your own device, can be used. The costs of your business are significantly cut by cloud telephony solutions. You no longer need to spend money on out-of-date call management methods. Additionally, installation and maintenance fees are not a concern. By offering effective contact centers for both small enterprises and larger corporations, our cloud PBX solution provider contributes to the success of your company.

Cloud telephony may benefit every organization, regardless of its industry. Here are a few examples of this technology.

  • Refocuses On The Core Business

Cloud telephony alleviates the burden of hiring, training, and managing a large crew for a minor but critical job. Unlike in company models where customer service is the primary function, such as (perhaps) BPOs, most other organizations include a customer support staff that works to assist their other primary duties, such as product development and marketing. Using cloud telephony is similar to outsourcing this vital yet auxiliary function to a professional at a fraction of the cost, allowing teams to return to focusing on key parts of the business.

  • Call Flows That Are Intuitive

Cloud telephony allows you call-flow customization, allowing you to welcome consumers based on the season, special days, and even the time of day. Because it is all governed by software, it is simple to set up and change with a single click of a button or a few pieces dragged and dropped.

  • Customer Service that is Smooth

Customers are an integral part of any business, but taking customer calls can be overwhelming because they frequently originate from different places, require your executives to address a variety of problems, go over schedule, beep endlessly for missed calls, and, worst of all, keep them glued to their desks. With the capacity to receive several conversations simultaneously, record calls to evaluate issues, measure time, and route calls, cloud telephony simplifies call management enormously.

  • Contributes to Expansion Plans

Every company wants to grow, but this is impossible without satisfied consumers. Switching to cloud telephony technologies makes customer service easier and faster. Scaling up suddenly becomes less scary with rich features that come at a fraction of the cost of the old system. The most significant benefit of cloud telephony is that scalability does not need extra infrastructure or the manual addition of systems. Cloud telephony enables the addition/deletion/modification of users with a few mouse clicks, allowing you to make more calls and reach out to more people. Of course, the price simply reflects consumption.

  • Provides Comprehensive Call Analytics

Cloud telephony records every call and SMS delivered or received. Companies may use the data to evaluate trends connected to issues such as call volumes, the time required to resolve a question, the number of missed calls, and so on. This immediately contributes to faster reaction rates and higher response quality.

  • Ensures call privacy

Most firms now use phone numbers as their primary identity. The number of incidents of these phone numbers being abused is increasing. Cloud telephony supports number masking, which allows workers and customers to communicate without knowing or accessing one other's phone numbers.

  • Allows for Remote Work

Cloud telephony promotes today's remote and flexible work culture by allowing employees to take calls from their own mobile devices. Many firms now operate from several locations, and cloud telephony makes it simple to allow workers to work from wherever they are. Customer assistance, formerly thought to be a role bound to a desk and a phone, may now be performed from anywhere without sacrificing the quality of their work.

  • Reach Out to Non-Technologists

Cloud telephony serviceis also developing as a big game changer in social innovation and advocacy, entering places with people who just have a simple cell phone for technology. Social enterprises are utilizing the technology to reach out to farmers in rural locations by simply offering a virtual phone number to call. Through this service, national projects such as Digital India and Swachh Bharat Abhiyan have already witnessed greater public involvement.

Wrapping It Up

If you are on the lookout for a reliable cloud telephony provider, then there is no better option than Office24by7. For more details, contact us on+91 7097171717. 


Lead tracking requires a broad understanding of leads. Leads are persons that suit your ideal customer profile and want your goods or service. A customer has utilized your services before, whereas a prospective client meets your ideal profile but hasn't purchased from you. Some technologies help prospects become customers.

Effective advertising uses these methods. To ensure a lead becomes a customer, track their progress when they're presented with sales offers.

Salespeople no longer need to find leads. Lead monitoring and data collecting have improved tremendously. You may track a lead from first contact through the sales process. Seeing customer engagement at each level helps with planning.

Lead generation and follow-up take time. Sales lead trackingis time-consuming and difficult, but it may help you extend your clientele.

Advantages of Good Lead Management

Efficient lead management is equally as crucial as high-quality sales collateral and lead-generation resources. Read on to learn more about why investing in lead management is worthwhile.

Offers Information Useful for Making Future Advertising Decisions

Data capturing is an underappreciated advantage of lead management software. Insights gained from this information may be used to improve the company's advertising and sales strategies.

In other words, you may find that a single source consistently produces the highest quality leads. More money and effort may be redirected to that avenue. It's also possible to find that a certain salesperson or team has a higher success rate with a given sort of lead. When you identify what makes a certain sales team or sales pro stand out, you'll be better equipped to educate and mentor other salespeople.

Ensures that all leads are captured

In today's competitive marketplaces, companies can't afford to miss opportunities for new leads. You can't afford to ignore prospective consumers because you don't have a mechanism to collect their contact information.

A large number of leads may be collected with the use of efficient lead management software. What I mean is:

  • Participation registration at events

  • Prospects seen in conventional settings like shops and workplaces.

  • Registration on a website in exchange for a free download or other content Contact us forms on websites to generate leads.

  • Chatbot-generated leads (whether on or off your site) App-related leads

  • Inquiries from prospective clients through social media platforms, such as direct messages sent on Facebook or Instagram.

Leads that aren't quite ready for sale are held and nurtured

Not even temporarily weak leads are worth giving up on. Anyone may go from the preliminary phases of the purchasing process to the final stages and become a high-quality lead later on.

Keep these leads and keep track of their progress with the aid of lead management. You'll have a far better chance of being the lead's first choice when they're ready to purchase if you stay in regular contact with them as they go through the various stages of the buying process.

Promotes Better-Quality Prospective Customers

You may improve the quality of your sales operations by screening and rating leads. Stop wasting time and money on leads that aren't going to turn into customers, no matter how much you invest in marketing and sales.

Your sales teams' morale will soar with the addition of quality leads. Since they aren't wasting time on bad leads, their efforts are more likely to result in closed agreements. You and your organization will benefit your sales team's incentives and benefits.

Finds Out Which Potential Customers are Serious About Making a Purchase

The leads that are sent on to inside or outside sales teams are far more likely to result in closed deals thanks to lead management's screening and scoring process. When a lead is hot, it usually suggests good cause to expect it to convert into a customer or client soon.

It's important to have a salesperson take care of a good lead fast before the competition does.

However, direct sales contact may come out as aggressive or intrusive if the lead is not yet strong or if you have reason to suspect the individual is still in the discovery stage of the buyer's journey. In addition to slowing down the sales process, sending these leads on to sales increases the risk that your company may lose out on a more promising lead that goes elsewhere.

Where Lead Management Software Comes In

Let's say you're stumped on how to amass all this data, run the right tests, and direct leads to the best-nurturing processes. There is a solution, and it's called "lead management software."

Successful lead management is impossible without marketing automation. Leads may be collected around the clock using technical instruments, and the occurrence of human mistakes, a leading source of lead loss, is greatly reduced.

Data-driven AI may also filter, rate, and classify leads according to predefined preferences and then send them to the appropriate processes. Potential customers may not be prepared for immediate contact. In such a situation, AI may begin the nurturing process by selecting an appropriate email drip campaign based on the lead's demographics, actions, and possible preferences, all without the involvement of a salesperson.

There are other advantages to using high-quality lead management software, including as

  • Analyses and reports. Find out more about your site's visitors, including their demographics, traffic sources, and behavior, once they reach your pages. Does your site's structure successfully direct leads toward your sales pages? Do prospects spend more time on certain articles or sections? Good lead management software might be the key to unlocking the necessary answers.

  • Make marketing materials like landing pages. Whether it's via providing tried-and-true templates, providing insight into the demands of interested customers, or integrating with your CMS, lead management software may make it easier to produce marketing materials that are more likely to result in sales.

  • Connect your sales and customer relationship management software. Integrating a reliable lead management system into your existing technology will help you eliminate data silos and follow up with leads more efficiently. Leads may be sent directly to sales departments, or contacts can be added to existing customer profiles in the CRM.

Wrapping It Up

These are just some of the benefits of lead tracking. If you are looking for a reliable lead tracking software, then Office24by7can be the one. For more details, call us on +91 7097171717.


One of the most effective methods to reach out to clients is through email. It's useful for generating and nurturing leads, spreading brand recognition, and closing deals.

Research shows that more than half of the world's population uses email. That's over 4 billion people.

Email's popularity among marketers is based on more than just its widespread usage. In 2016, email marketingreturned $36 for every $1 invested.

We'll cover the fundamentals of email marketing and advise on improving your campaigns' conversion rates.

What is Email Marketing?

Email marketing aims to increase brand recognition, drive engagement, nurture leads, and ultimately make a sale by contacting existing and prospective consumers using electronic mail.

You can't afford to disregard email as a company. It has the highest conversion rate and best return on investment (ROI) of any advertising strategy.

Tips for a Profitable Email MarketingVerify the Origins of Your Subscriptions

Email marketing, as we've seen, isn't an isolated event. You'll need those email addresses for other reasons, too. In addition, it is helpful to know which channels deliver you the most lucrative new subscribers.

When you have this information, you may fine-tune your other advertising initiatives to get the possible return.

Even if social media doesn't result in many direct purchases, it might bring in many highly engaged, valuable followers. Instead of trying to sell anything on social media, you'll know to focus on increasing the number of people who sign up for your email list.

Changes Should Be Made Based on Insights

To get the most out of your email marketing, it is important to do regular reports.

However, are you aware of anything less than brilliant? Write-ups that don't even get looked at. Packed with insightful ideas that are never put into practice.

Creating a stunning report that displays all your critical KPIs and calls it a day is not good enough. To avoid wasting everyone's time, you must put that knowledge to good use.

One aspect of this is establishing marketing based on evidence as a central tenet of your operations. Nonetheless, with the help of certain fundamentals, you may make this process far less difficult.

Make it simple to see reports first. In my view, the most convenient method to obtain them is to have them sent right to your email, where they will be waiting for you.

Second, ensure that other stakeholders may obtain the reports without much hassle. It ensures everyone is up-to-date and on the same page.

Finally, make sure your reports are presented in a manner that is both easy on the eyes and effective in spotting patterns. Avoid being sidetracked by irrelevant measurements by including just the most important KPIs.

Leverage Tools for Data Mining to Extract Information

Before I wrap this up, one more pragmatic point to consider. If you or your team still compile reports by hand, mistakes are more likely to creep in.

You may spend months collecting data, only to have it all be for nothing if a single letter were transposed or a single digit was misunderstood.

Errors are inevitable due to human fallibility. For lack of a better explanation, we simply do, especially while doing mundane activities that are fairly dull.

It's easy to let our attention wander. That's why it's crucial that you use a reporting tool to compile all of your information.

It guarantees that the reports you rely on are correct by removing the possibility of human mistakes. Helping you avoid wasteful expenditures.

The reporting process should be seen globally

You must track the results of your email marketing initiatives. However, sending out emails isn't a stand-alone process. This implies you shouldn't rely just on email statistics when compiling your reports.

You may be concentrating on email. However, putting your email campaigns in context is essential for developing a marketing report that provides the data you need to boost revenues.

You may, for instance, be curious as to whether or not your email list drives more revenue than any other source. This allows you to direct your efforts and resources where they will provide the greatest rewards.

As you've undoubtedly seen, most of the key performance metrics in point 1 aren't things your email platform can tell you. You'll need to gather data from Google Analytics and maybe your CRM system to keep track of them.

In other words, to get a complete view of the effectiveness of your efforts, you need an email marketing report that integrates important performance data from many sources.

We advise using a report-creating tool like Office24by7.com to automatically compile data from all of your sources.

Wrapping It Up

If you want an effective email marketing software on which you will be able to completely rely on, then Office24by7can be the one. For more details, contact us on +91 7097171717.


A true entrepreneur like yourself will spend every waking moment working on expanding their business and will put every cent back into it. Having a low-cost, high-quality method of handling communications for your expanding company might be a lifesaver when you're already swamped with other responsibilities.

One's "phone presence" may be managed in a cheap and hassle-free manner with the use of virtual numbers. That's why entrepreneurs all over the world are adopting them to keep their companies looking legitimate and their cash flow healthy. 

In What ways are Virtual Numbers Useful?

Using a virtual number, you may get a second number for your company, which can be used in the same way as your primary one. Systems like Office24by7.com enable you to use your laptop or mobile device, such as an iPad or smartphone, as a fully functional business phone.

Most virtual phone systems provide mobile apps that allow you to access your business contacts and receive calls and messages on your cell phone. They have advanced capabilities and automation tools to boost productivity.

The Advantages of Using a Business Virtual Number

There are a number of benefits to this, including but not limited to lower international call costs, improved local brand exposure, availability at all hours, and more. The main benefits and options of a virtual number for a company are as follow:  

Spending should be optimized

As a result, virtual numbers eliminate the need for costly and time-consuming hardware installation and supporting infrastructure. In addition, expenses for things like routine upkeep, supplemental personnel, emergency repairs, etc., become unnecessary. Instead, you may pay one low monthly charge to a service provider for access to everything mentioned above.

In addition, most service providers provide a "pay as you use" approach, which puts you in charge of your own finances while giving you the flexibility to expand or contract your operations as needed.   

Intimate vs Business-Related

Professionals at all levels understand the need to strike a balance between their professional and personal life. However, business owners and entrepreneurs are often bombarded with calls at all hours of the day. A virtual number enables you to keep your business and personal lives separate without interfering with the operations of your organization. Calls made to a certain business number may be routed to an alternate number at predetermined times. Calls may be directed directly to you or your office during business hours (say, 9 AM to 5 PM) and then to a coworker or voicemail outside of those hours.     

Amplify Your Neighborhood Presence

It is advised that visitors follow local customs while in Rome. Forging local connections requires that multinational firms seem to be part of the local community. To strike this ideal equilibrium, a local phone number is vital. As a consequence, customers are more inclined to trust and identify with the brand at hand. In addition, consumers are more likely to pick up the phone if it's a local number, meaning it originates in the same city or state rather than a completely foreign area code.         

The city-specific options available to businesses are flexible. This would allow your agents to better assist customers in a certain region by providing information that is unique to that area, and it would also allow you to examine call statistics from just that area.

Accessibility All The Time

These days, companies can't function without constant access to the internet. You can't afford to ignore calls since losing customers might be disastrous for your business. This process is simplified by using a virtual number, which automatically forwards incoming calls to a specified line. Because of this, you may take and make calls anywhere you happen to be. It also gives your agents greater freedom to do their jobs without being tied down to an office. You'll never miss an important call again after integrating this technology into your current system of communication.

The Integration of IVR

Have you ever desired that a caller from Gujarat is automatically welcomed in Gujarati while a caller from West Bengal is received in Bengali? The use of virtual numbers in conjunction with IVR facilitates all of this and more.

A robust telephone solution, Interactive Voice Response (IVR), automates all of your communication requirements with a single system. Incoming callers are greeted with a prerecorded message and then directed to the appropriate department or representative. In addition, the technology enables the provision of self-service resources in addition to prioritized support for callers. Enhanced analytics and decreased waiting times boost productivity for businesses.

Transferable phone numbers

Sometimes, a business phone number that is widely publicized comes to stand as a symbol of the company itself. Sales and the company's reputation might take a hit if the number is changed in the middle of the game.

With a virtual phone number, you may easily keep your current number while switching providers. Paying a small number transfer cost allows you to quickly move your company to a different location or check out a new cloud telephony service provider.

Wrapping It Up

Virtual Number will help in elevating a brand’s presence and reputation. Do you want a virtual number, then get in touch with Office24by7. For more details, give us a call on +91 7097171717.


Today's schools and universities are under continual attack from the tremendous changes inside them. To benefit its students and shareholders, the owners will need to find strategies to increase growth while decreasing operating expenses and improving the efficiency of their procedures.

If you're having the same problems, maybe upgrading your phone system will help. Moving from traditional landline systems to cutting-edge technological ones, such as a cloud-based hosted VoIP system, might greatly improve your school's operations. Still, it may seem like the last thing you must worry about.

Introduction of Cloud Telephony

Cloud telephonyallows for the simultaneous processing of several calls. Its interactive voice response (IVR) function may be programmed with simple menu choices to help callers get the answers they need as quickly as possible. Listening to the IVR's menu selections and entering a student's ID or roll number when requested is all that's required to get all the information.

When a user inputs a search query into an IVR system, the system instantly sends the results. Cloud telephony systems may be used in even more scenarios than traditional phone systems. Users may check the calendar to see when upcoming activities, such as examinations, are planned. Information about any impending event of note may be included in a cloud telephony system's IVR. Consequently, educational institutions will be able to use their funds more efficiently. When institutions, schools, colleges, and universities anticipate high calls, they can handle the influx without adding staff. This is because of the institution's interactive voice response (IVR) technology. There are many more benefits to using cloud telephony services.

Simple Communication with Questions

Almost every school, university, and college nowadays have a website where you may acquire crucial details. Cloud telephony provides a rapid way for site visitors to get in touch with the institution if they have questions that aren't answered by the website's content. 

Through a widget, site visitors may instantly connect with an expert who can help them with any questions. To get in touch with the business, the visitor has to click on a "Click to Call" button and then fill out an online form, which requires them to provide their phone number. After submitting the form, the cloud telephone system puts the user in touch with a representative. After the two parties are linked, any questions the visitor may have may be addressed. 

When a customer phones in, the call telephony system will dial an agent, then dial the customer, and finally bridge the two calls together. One of the many advantages of cloud telephony service is that it allows institutions without websites to still connect callers with agents should they have questions. Institutions may guarantee they will have fun with every prospect by publicizing a phone number that can be called for extra information. An agent will pick up the phone when the interested party leaves a voicemail. Then, the agent responds to every one of their questions. Any number of individuals may phone the advertised number at once. Therefore the institution doesn't have to promote other numbers.

It's Easy to Send Targeted Text Messages

Regular communication between schools, colleges, and universities and their student's families and alumni is essential. The communication between schools and homes improves when parents are kept up-to-date by text message on their children's progress, forthcoming activities, test scores, and any payments that may be owed. Each party may feel safe with the other ones. Parents who are kept informed in this way are more likely to speak positively about the school their kid attends.

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The toll-free number that is generated via cloud telephony service is still another perk. Students and parents are more receptive to learning about a school when they are not concerned about the cost of a phone call. Lastly, parents tend to choose schools with smaller class sizes because they feel it allows teachers to devote more attention to each student. Because cloud telephony solutionsmay be integrated with an organization's customer relationship management system, it enables educational institutions to provide this individualized service outside the classroom. 

Therefore, when a student phones a school for further information on a course, the call is sent to an agent familiar with the student's academic and personal history. Having this data at his disposal allows the agent to better assist the caller.

Educators have a unique opportunity to benefit from cloud telephony service, which is a good technology regardless. Teachers using cloud telephony have a leg up on the competition and can provide clients with exceptional service. They may use cloud telephony to spread the favorable word of mouth about their school, which will draw in more prospective students.

Wrapping It Up

If you are on the lookout for a cloud telephony service that you can completely rely on, then Office24by7is the one. For more details, give us a call on +91 7097171717.


The use of an IVR calling system may help you make better use of your employees' time.

  • You may streamline customer service calls to your company with the use of an IVR (interactive voice response).

  • There are several varieties of IVR to choose from, from those that use touch-tone menus to those that rely on AI.

  • Think about the budget, your company's requirements, and the benefits and drawbacks of employing an IVR before making a final decision.

  • To better understand how an IVR calling system works and what features to look for when making a purchase, this article is written for the small company owner.

In order to save time and money, small company owners are continually searching for methods to improve productivity. Investing in an IVR calling systemis a low-cost option to improve efficiency during call-in times for both consumers and staff. The purpose of this article aims to provide you with all the information you need to make an informed decision regarding IVRs, from the basics of this communication technology to the features you should consider and the services we provide.

What is IVR?

IVR stands for an interactive voice response, but in business, it refers to computer-telephony integration solutions (CTI). Some IVR firms offer simple services to record automated voicemail messages and route calls, while others include website, database, and CRM connection, as well as extensive reporting and bill processing capabilities.

IVR was formerly confined to calls. In an IVR call, a customer interacts with an automated voice recording and presses buttons to traverse the system. Today, many IVR calling systems include voice recognition built-in, so consumers may speak to the system rather than press buttons. Low-cost IVR service providersstill offer button-response systems.

Visual IVR is another IVR business term. Companies that provide visual IVR usually offer phone IVR also. Visual IVR takes the initial stage of consumer engagement from the phone to a computer or smartphone.

By entering client information online, calls may be redirected promptly without a touch-tone or voice-activated menu. Instead, clients may interact with a customer care professional on the website, get a call from a trained rep, or obtain a number to contact.

What are the Benefits of an IVR calling system for a Small Company?Worker burden may be decreased by

Just picture yourself requesting your staff to remain late at the workplace to answer phone calls from customers after normal business hours have ended.

They will most likely give you hostile looks and expressions.

This regulation would limit their efficiency even if they agreed to remain, which would likely lead to their resignation.

To keep them around, you may offer them a higher salary. But be honest; how long do you think that'll last?

Automation becomes necessary when this happens because it lessens the amount of work that must be done by hand. IVR technology is where it all comes together.

Your customers may reach you at any time, day or night, and none of their calls will go unanswered. Curious as to how? It's listed below:

  • Because calls are sent straight to the agent's mobile phone, they can easily take care of business even when the office is closed.

  • When your employees aren't available to accept consumer calls, you may fall back on a voicemail system.

  • When an agent is not available to take a call, the IVR will relay that information and promise a prompt return call.

For an everlasting (digital) solution to be put into effect.

The lack of cash on hand is the number one issue for small enterprises. You may be apprehensive about the prospect of hiring someone to take your calls after business hours.

Spending more money on these additional workers might waste time and money.

In order to record and save missed phone calls (missed business)

Your tiny size means that there are fewer people available to take customer service calls. Your company stands to lose a substantial amount of money and a considerable portion of its clientele if its customer service representatives are preoccupied with other calls.

Moreover, each client contact represents a possibility for growth, particularly for smaller companies.

With an IVR, if a customer calls and the first agent is on the phone, the call will be immediately routed to the next available agent.

Even when your employees are unavailable, your clients may still leave a voicemail that can be returned to you later.

The goal is to increase brand awareness.

A small business owner's first worry is how his company comes across to potential clients.

You can't convey that brand identity with a traditional phone system, but an IVR calling system lets you do just that.

  • A customer's initial point of interest on your website or business card should be your contact information.

  • Furthermore, a polished voice welcome should play when he dials that number.

Therefore, the combination of these two becomes crucial in determining the public's perception of your company.

Wrapping It UpIf your organization is all set to ramp up your IVR setup and want to take it to the next level, there is no better option than Office24by7, one of the most popular IVR service providers in India. Want to know more details about our product, give us a call on +91 7097171717.
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