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How do you keep tabs on potential customers? To what end is it necessary to keep tabs on prospective clients?

A company can't survive without leads, but what exactly is lead tracking? Any potential client who has communicated with your company is considered a lead. Visitors to your website who express interest in purchasing your wares or who visit one of your landing pages are potential leads.

They may also be the recipients of your email newsletters.

Using lead tracking, you can see how potential customers learned about your company, explored their options, and ultimately decided to make a purchase.

By sharing information on leads, sales and marketing teams may work together to locate more people who are likely to become customers, increase the number of deals closed, and ultimately increase revenue. Spending less on ineffective lead acquisition techniques is another benefit of lead monitoring.

Simply put, what is "lead tracking"?

In other words, lead tracking involves monitoring the progression of leads through your marketing and sales processes. With the help of lead tracking software, organizations have access to a wide range of resources for tracing the customer journey from first contact to final purchase.

Customers in today's complex digital landscape sometimes hop from one platform to the next in their search for a workable answer to an issue. On average, experts estimate it takes eight impressions of a brand before a consumer would buy from that company.

More sales may be achieved by gaining insight into the origins of leads, their prior experiences with your organization, and the kind of marketing initiatives that have the most potential to influence their purchasing choices.

When leads are correctly tracked, sales teams are provided with all the data they need to close a deal. By learning more about the customer's journey, you can tailor your sales presentation and close more deals with the help of a lead tracking system.

If you follow up on leads, do you get points?

In the marketing and sales process, lead tracking and lead scoring are related but distinct activities.

Lead tracking entails maintaining tabs on a prospect at every stage of the buying process. A lead's score is a number assigned to it depending on how likely it is to become a customer.

Using lead analytics in your lead tracking system will allow you to assign more meaningful values to each of your leads. In order to assist marketers quantify consumer behavior, leads may have points subtracted or added to their score whenever they do an action that can be tracked.

Tracking potential customers' movements in order to better serve them is known as lead tracking.

For what reasons do businesses need lead tracking software?

An important aspect of ensuring sure your sales and marketing efforts mesh is keeping tabs on your leads. When sales and marketing collaborate, you have a deeper understanding of your target market and a better understanding of what each individual consumer needs to become a loyal customer.

When businesses use a lead tracking software, they are able to:

Develop more accurate consumer avatars

In today's experience-based market, increasing your sales requires a more in-depth comprehension of your target customer. Your customers expect a high level of customization and relevance from you at every point in the buying process.

This requires an understanding of the "buyer journey" that a company's consumers are now through. Your lead management system will provide you with valuable information for creating detailed client profiles and dividing your target market into more manageable subsets.

Improved Marketability

Better product and service recommendations may be made to clients using data if businesses take the time to learn more about their target demographics.

Your lead management system may also advise you on the optimal time to get in touch with a client to maximize your sales potential.

By analyzing and reporting on sales and marketing data, businesses may identify and eliminate ineffective tactics.

Assist others in making wiser decisions

When it comes to marketing and sales, businesses may utilize data to make more informed choices. Keeping tabs on your leads might help you determine if there are any flaws in your present strategy.

Also, with the help of the correct tools, your business may learn which promotions are the most successful for its staff.

Tips for Managing Leads and Keeping Them Organized

The greatest method to enhance lead tracking is to invest in the appropriate technology. More of the data you need to make educated marketing and sales choices may be gleaned from a lead management system, customer relationship management (CRM), and other helpful tools.

You'll need these things and more if you want your lead tracking to go smoothly:

1. Lead tracking software

If you want to keep tabs on leads as they come in from various sources and in various settings, you need a comprehensive solution like a lead tracking solution. Insight into the origins of your lead traffic and a summary of your campaigns' efficacy are both possible with the help of these resources.

Many types of lead tracking softwareprovide customizable dashboards that let you keep tabs on the metrics that matter most to your company (like who your top publishers are).

To better understand your target audience and refine your user personas, you may also leverage the technology to get insight into your leads.

Methods for assessing and vetting potential candidates for the lead

Knowing the source of your leads is simply one approach to gauge the success of your lead generation and nurturing efforts. There has to be a method for qualifying leads so that your sales staff isn't wasting time and conversion rates are maximized.

Most lead tracking and customer relationship management solutions allow you to assign ratings to leads based on predetermined criteria and automatic processes. Any time a lead takes action, such as opening one of your emails or downloading a file from your website, you may award them with points.

However, if a lead hasn't interacted with your brand in quite some time, their score will drop.

Sales CRM

Lead tracking and scoring technologies are often integrated into customer relationship management platforms. In order to get as much information as possible about your prospects and your audience as a whole, these solutions are crucial.

Sales CRM software allows you to record each customer's interactions with your company and monitor the quality of those relationships over time.

The data needed to create in-depth profiles of your customers may be easily gathered with the help of a customer relationship management system.

Revenue-tracking software

Companies need a way to monitor their sales ecosystem given that salespeople may operate in so many diverse environments.

For the most part, a customer relationship management system will have some kind of sales software built into it or linked with it. You can monitor the efficiency with which your team is completing business.

Sales teams may frequently make more informed judgments about how to reach out to prospects when lead tracking technology is utilized in conjunction with sales software.

Resources for generating and maintaining leads

Last but not least, always make use of technologies to generate leads and maintain their attention. Lead management requires landing page and form builders to collect customer data for use in customer relationship management (CRM) and contact lists.

Email marketing efforts are another great way to stay in contact with potential consumers and ultimately convert them.

To have a continuous data stream, your lead tracking, management, and scoring software should ideally be able to communicate with one another through integrations and hooks.

Cooperation between marketing and sales to monitor leads

Getting an accurate picture of your target market and potential customers over time requires meticulous lead tracking planning and collaboration. Most businesses mistakenly believe that the salesperson is in charge of lead tracking since they are the ones who directly interact with leads.

However, a lead tracking approach is frequently only successful when sales and marketing collaborate.

The marketing department must also play a part in a fully functional lead management system. They are crucial in advancing leads through the sales funnel, since it is their work that generates the content and tools that ultimately bring in new clients to the pipeline.

In order to keep track of potential customers and leads, the sales and marketing departments must work in tandem. Your customers will feel like individuals to you and your company when your sales and marketing departments collaborate to build a more tailored, knowledgeable, and informed sales strategy.

Wrapping It Up

If you are looking for the right lead tracking software, then Office24by7is something that you need to look at. For more details, call us at +91 7097171717.


The healthcare sector continues to expand at a rapid pace. The industry grows thanks to continuous upgrades in the tools used to provide healthcare to patients. The introduction of these advancements has allowed hospitals and clinics to improve the quality of care they give. IVR software is a kind of new technology that has made significant contributions to the development of the industry and the enhancement of service quality.

Explain interactive voice response

IVR, or interactive voice response, is a kind of inbound call management that facilitates two-way communication between callers and the businesses they contact by collecting data from them by keypad or voice input and then delivering the processed data back to the callers. Its key roles include answering questions, resolving issues, directing calls, and assisting customers.

Despite the prevalence of auto attendants in today's healthcare facilities, it's important to note that IVR is not the same thing. When compared to IVR, auto attendant merely assists with call routing, while IVR can aid with a wide variety of sophisticated tasks, such as appointment scheduling, medication refills, and many more, all without the need for human intervention.

As much as 27% of all calls to a contact center are handled using IVR calling systems. As a result, 27% of all calls are handled independently. The result is a significant boost in efficiency. The use of IVR in your healthcare institution has several advantages, some of which are listed below.

What are the advantages of an IVR system for healthcare?

It's clear that the healthcare sector may reap several rewards from using an IVR calling system. You may see some examples of them in the following list:

Quick and simple access

Patients may simply locate pharmacies and labs near them with the aid of the GPS location search option thanks to IVR services. If a patient is unable to see their doctor in person for whatever reason, they may still get in touch with him or her using an interactive voice response system.

As a result, all doctors and other medical staff will be able to contact their patients quickly and easily, all they'll need is the patient's phone number, which will already be in their system from when they registered online.

Intensify Efficiency

By replacing manual processes with an automated system, IVR service frees up physicians' time that would otherwise be spent on mundane duties like fielding calls from patients, prospects, or customers, or responding to many emails at once. As a result, it is reasonable to state that an IVR solution for the healthcare business is essential, as it may significantly boost physicians' output.

Hurry, It's an Emergency!

In a large hospital, emergency care may be slow. So, hospitals may use IVR softwareto reduce phone calls and ensure important messages are received immediately.

In an emergency, the IVR may call patients. When a patient is admitted to the hospital and needs emergency care, the IVR calling system contacts the patient's loved ones as soon as feasible. In the case of surgery, the IVR system may call the patient's family to let them know everything went well and they may visit in an hour.

In bad weather, patients may use the IVR service from home to arrange appointments, check their availability, and acquire health statements. Bad weather, such rain or snow, makes it easy to have a pharmacist come to a person.

Error reduction

IVR service for hospitals might be useful since it can lessen the number of typos and other mistakes caused when data is entered manually. This is because the IVR calling system can populate all the fields with the appropriate information without any human intervention. When everything is said and done, this will increase productivity and quality output.

Higher Quality Patient Care

By using an interactive voice response system, patients may have access to their medical information whenever they need them, day or night, without having to make an appointment or wait in a busy waiting room. The same voicemail system also allows physicians to swiftly sign up healthy patients and access their information.

Minimize Expense Simply by Using Machines

Automating mundane tasks through IVR software helps doctors. In order to provide the best treatment for their patients, physicians must juggle patient histories, medical data, insurance information, and appointment scheduling. A doctor's memory can only contain so much information, therefore contemporary medicine uses computerized medical records to follow each patient's care. Patients and medical center employees, such doctors and nurses, may use the IVR service.

In addition, medical providers may use IVR to establish reminders for future consultations or tests if new information is updated to patient records, such as a prescription refill or lab results. Patients may book appointments, check insurance coverage, and decide whether they need lab work or drugs.

Wrapping It Up

It is time for you to get the best and most efficient IVR calling system for your organization such as Office24by7. Give us a call at +91 7097171717 for more details. 


Technology, especially in the form of cloud telephony systems, has prompted essential and noticeable changes in how organizations function. Consider how many different individuals and companies you interact with on a daily basis in the course of your job, and you'll find the number to be rather impressive.

People who are considering doing business with you want the phone to be answered quickly, ideally by a real person. A successful businessperson must be approachable and versatile, and this requires a well-equipped office.

While the use of digital technologies has undoubtedly improved your company operations, you must be careful not to let this go too far at the expense of personal interaction. In light of this, it's worthwhile to think about making the transition to a hosted phone system.

A cloud-based phone system is defined as follows

Before mobile phones, most homes and businesses had a landline. Phone networks are known as PTSN, CSTN, POTS, and landline.

This approach sends sound-derived electrical impulses to a receiver via cable and adaptor. Light pulses pass via a network of terminals, offices, and fiber optic cables (or copper wires) (or electric currents). Light pulses are transformed to electric impulses and then sound waves so the other person can hear you. Landlines have been a feature of American life since the 1800s, but their popularity has waned in the previous decade.

VoIP phone service runs in the cloud, unlike conventional landline phone service. A cloud-based phone system keeps users' voices and other data (such as time, date, and call notes) in a central place that can be accessed from anywhere and on any device. What do we mean by "several tools"? A cloud-based system may be used on a smartphone, computer, tablet, or landline. Any web-enabled device. You are no longer tethered to a desk, computer, and phone.

What are the Advantages of a Cloud-Based Telephony System?

For several reasons, forward-thinking enterprises are adopting cloud telephony systems.

Scalability

These company phone systems grow well, which is a major benefit. Your cloud-based telephone service may expand in tandem with your expanding company. Conventional telephone networks need the purchase of supplementary equipment in order to accommodate growth. However, with cloud-based phone systems, adding new customers is as easy as adding them to the system, regardless of whether they are in the office or not. Because of this, it is among the top choices for companies, particularly those expanding quickly, when it comes to phone service.

The ability to move freely and to adapt to different environments

Teleworkers, remote workers, and other locations may use the same cloud-based phone system's features and benefits, ensuring the smooth operation of any firm. As long as there is an Internet connection, a remote worker's home is their workplace. A free softphone app provided by some providers of cloud telephony solutionspaves the way for workers to use their personal computers and mobile devices, in addition to their IP phones, as their office extensions for making and receiving calls, whether they're commuting from home, on the go, or doing remote work full time. The flexibility of a cloud-based phone system allows for remote management and the unification of several locations into a single phone system.

Requires Little In The Way Of Upkeep Or Management

Off-site and centrally controlled by phone service providers, a cloud telephony systemrequires little in-house IT support and knowledge to deploy and setup. Since the client no longer is responsible for maintaining the system up to date, companies may enjoy an always-modern phone system without having to allocate additional funds or personnel to its upkeep. A cloud telephony solution is easy to manage from anywhere with an Internet connection, making it ideal for businesses with several locations. By using the online interface, IT administrators may make changes to individual user preferences at any time, from any location.

Cost reduction

Businesses of all sizes, but particularly those with limited resources, always look for ways to reduce overhead. A cloud-based telephone system is advantageous financially since it eliminates the need for costly initial purchases and ongoing repairs. Typically, the only up-front cost associated with a cloud-based phone system is the cost of the IP phones themselves. Typically, the cloud telephony system operates on a per-user basis, allowing organizations to increase capacity by simply acquiring more licenses. As your company expands, so will the capacity of the system. However, with this kind of pricing structure, the corporation can better plan for the future of its phone system and keep costs in check.

In addition, Unified Communications

A cloud-based phone service is an ideal platform for facilitating unified communication. The goal of unified communications is to consolidate a variety of communication methods into a streamlined interface. By letting them utilize whichever method they desire, cloud unified communications lead to more consistent and easy communication with universities and consumers. If you are on a call using a web-based or desktop softphone and need to step away for a bit, you can simply forward the call to your mobile phone and continue the discussion there. Some service providers additionally provide features that improve teamwork, such as real-time communication, presence awareness, and CRM connection.

Wrapping It UpGet your hands on the most reliable cloud phone system- Office24by7now. For more details, give us a call on +91 7097171717.

Idle shopping carts, dud leads, and questionable prospects? All these things highlight the need of investing in top-notch lead management software for your company. Finding the correct lead generating software for your company, however, may be a nuisance if you don't know where to start.

I'm going to show you some of the most promising lead management applications out there in this post. Leads may be captured, converted, routed, and nurtured with the aid of these platforms.

Plus, they'll provide you with just the highest-quality leads in the industry. We'll speak about lead management and the tools you'll need before we get into the list below.

What is Lead Management Software?

Lead management software, in its simplest form, is a system that integrates many procedures in order to facilitate the merging of sales and assignments from beginning to end. That is to say, the program has your back from the final estimate all the way through the conversion process.

In addition to generating leads, the finest lead creation software will also include capabilities like reporting and in-depth performance analysis. The platforms were intended to consolidate hours' worth of sales data into just a few minutes' work.

This kind of platform not only facilitates the completion of tasks in record speed, but also the examination of vital data. In a nutshell, the system evaluates metrics such as lead time, conversion rates, and win-loss ratio.

You need to choose an excellent lead management software platform for your company if you want to produce the greatest leads, close transactions, and have access to every conceivable piece of data and analytics tracking.

What Are the Differences Between CRM and Lead Management Software?

The lead management system incorporates the steps of gathering information, locating potential customers, and finalizing the sale. In contrast, CRM (Customer Relationship Management) calls for an established customer database before the sales strategy can be formed.

Like a potential buyer, a fresh lead is an exciting prospect. When the stars align, this potential lead will become a paying client.

Despite the fact that lead management is an integral aspect of customer relationship management (CRM), there are software solutions that integrate the two functions. One may say that Lead Management and Customer Relationship Management are synonymous with New Customers and Returning Customers, respectively.

Customers, unlike prospects, benefit from both promotional and loyalty offers, which is analogous to how promotional offers and loyalty offers are used differently.

Leading Sales Lead Management Software1. Office24by7

Fewer lead-tracking technologies are needed. You may integrate data and respond to leads with Office24by7's lead management software. Salespeople may call or pass on prospects using Office24by7's CRM.

Office24by7 tracks and classifies all leads. Sales CRMsmay store leads. All manuals. Lead source identification helps prioritize.

Daily leads need full-time attention. "Lead score" helps you prioritize leads. Leads may be evaluated to boost their sales potential.

One timeline shows a lead's history. Office24by7's lead management software lists clients. Our technology streamlines first contact through post-sale follow-up. Single source simplifies your team's lead data.

Office24by7 respects your distribution guidelines. We'll disseminate your rules. You may judge agents based on the total number of leads, their speciality, experience, lead location, or overall success. Sources separate leads.

A central database classifies leads. You may start targeted marketing efforts with a click if you segment your audience. With segmentation, you can contact prospects at the right moment and build relationships until they buy.

Your agent may quickly review, call, and rate leads. Action-oriented UI makes this easier. Office24by7 simplifies agent data and workflow. Lead card play is allowed.

2. Monday

Monday is another well-known brand in the fields of customer relationship management, sales lead creation, client management, and project administration. Though they're not as old as some of the others on our list, you nevertheless get a beautiful platform from them.

To sum up, it offers everything you need to increase your company's lead quality and productivity.

3. Hubspot

Do you want to increase your sales and income with little additional effort? Yes, it's something that would appeal to most of us. HubSpot Sales claims to be able to provide just the assistance your company need.

HubSpot Sales's automation technologies can help your company save time and money thanks to its configurable and adaptable automated sales processes.

HubSpot is well-known for many things, and their superior lead management software is one of them. You'll get access to a fantastic system as a consequence.

4. Pipedrive

Pipedrive can step in as your own personal sales manager when you need it to. They provide one of the top solutions for lead management software.

What this means is that you can see your deals and priorities at various sales phases, providing you a comprehensive picture of what may or may not happen with a certain customer.

5. Pipeliner

Pipeliner is another excellent tool for managing leads. As a reliable piece of automation software, it increases adoption and return on investment (return on investment).

A highly attractive interface, extensive personalization choices, and simplified reporting features all contribute to this. The most essential benefit is that you may use the information provided in these reports to make educated choices. The pieces of the puzzle for client retention may then fall into place.

Wrapping It UpSo, what are you waiting for? Get your hands on the best CRM software for lead management- Office24by7. Give us a call on +91 7097171717.

The most advanced voice over IP (VoIP) solutions today all have interactive voice response (IVR) systems, which engage with callers and respond to their preferences based on the data they provide. Those who have ever been asked to "speak or push one for English" are familiar with interactive voice response systems. The collected data is then used for things like call distribution, caller identification, information delivery, and the automation of routine procedures (such PIN changes and automated payments) for which a human agent isn't necessary.

How Does an IVR Work?

When contacting a customer service center, the first thing callers will hear is an interactive voice response system (IVR). Pre Recorded messages are played when a call comes in, and then the caller is given a choice of many menu items. You may get in touch with the service department by pressing 1 or saying "Service," the sales department by pressing 2 or saying "Sales," and so on.

In order to gather as much data as possible before taking any action, IVR systems often have hierarchical menu structures. If a customer dials the service line and is then sent to a drop-down menu, the latter can inquire as to the specific product in question. The IVR calling systemwill be able to route your call to the appropriate department.

Automatic call distribution (ACD) systems often use IVR. Callers are sorted by priority and placed in a queue based on information gathered from the IVR and call metadata, and then connected to the next available agent who is most equipped to assist the client as soon as feasible. When used in tandem, these resources may drastically reduce hold times and boost your team's daily call capacity.

Advanced IVR

The evolution of IVR calling systems has resulted in more natural, expedient, and delightful interactions with the system for the client. Natural Language Processing (NLP) software, which is a sort of conversational AI, is one of the most user-friendly developments.

As opposed to restricting the caller's lexical options by just recognizing certain instructions, this cutting-edge speech recognition technology allows the computer to interpret and analyze whole phrases. When given open-ended questions such as, "How can we help you today?" IVR softwarethat uses natural language processing (NLP) may provide thorough replies.

Customers like the flexibility they feel they have when speaking with a customer care representative over the phone, and they express their appreciation for this conversational kind of service. Since callers may skip the fluff and go directly to the meat of the matter, this method of using the IVR saves time as well.

Benefits of IVR

IVRs auto-filter incoming calls. Each time an agent takes up the phone, they may get a glimpse of the caller ID. Menu choices decide this call type.

Callers benefit from a well-informed and ready representative. You won't spend time and energy being transferred from department to department by an agent.

By not putting clients on wait many times throughout a call, you may save money and reduce customer frustration. This is a win-win scenario.

Gain authority

Install an auto attendant on your workplace phone. This will help your customers. Improving your brand's dependability overnight is doable. Add IVR software to your auto attendant. IVRs are a great way to boost a company's image since each caller receives the same brand-appropriate greeting.

If you portray yourself this way, customers will trust you more since you take your company seriously. This makes your organization look more professional and prepared to handle client queries.

Customer Self-Service Benefits

IVR can keep customers pleased while help desk personnel are unavailable. Your phone number and IVR menu will let callers access basic facts even while you're closed or busy. It's like the perfect voicemail, except it anticipates consumer requirements and gives answers before they call.

Good menu design addresses customer issues. IVR software helps operators manage more difficult inquiries by processing simpler ones on their own.

Setting up an IVR doesn't necessitate sacrificing personalization for speed. Modern IVRs use biometrics to identify and reply to customer numbers. Callers may make appointments and wish them happy birthdays without speaking to a human.

No matter how advanced IVR calling systems get, customers will always prefer a human. Wrong. 83 percent of customers would prefer complete regular transactions alone, such as checking in for a flight, tracking a shipment, or checking account balances. IVR can accomplish all of this and more. Using this consumer preference may boost your company. If you want pleased clients, include answers to their most common questions to your cloud phone menu.

Know more, save more

Your company's existence depends on customer data. Having customers use a computer may increase your business's productivity and customer service. Your IVR may use client inquiries to improve future service and guide business choices. IVR calling systems can undertake market research instead of adding personnel. IVRs save expenses and save time.

Wrapping It UpIf you are on the lookout for an IVR calling system on which your business can completely rely, then Office24by7is the one. For more details give us a call at +91 7097171717.