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Interactive Voice Response (IVR) technologies are well-known fixtures of today's contact centers and customer service infrastructures. Because of the potential for thousands of calls every day, no firm could answer all of them simultaneously. Using an automated attendant, calls may be directed with the use of a telephony technology known as "Interactive Voice Response."

Even if it's merely a message to let you know when the office is open, IVR technology guarantees that customers will always get a response from a business, no matter how little.

IVR calling systemshave become more common in customer experience and service strategies over the years. However, IVR services are becoming more sophisticated as technology advances and consumers' needs shift.

Using AI, today's consumer self-service platforms may react automatically to user questions. Obtaining consent to record a call before it ever reaches an agent is another way your IVR may help with corporate compliance. Here's how IVR is currently helping businesses grow.

Benefits of IVR calling systems for Businesses

An IVR calling system facilitates electronic communication between a business and its clients. This kind of technology used to be a lot more cumbersome than it is now. Each of us has had the unfortunate experience of calling a business and attempting to express our demands to an automated system, only to be greeted with frustratingly generic replies.

Intelligent voice response (IVR) solutions are now becoming an integral and more seamless component of the road to customer support, sales, and service.

Artificial intelligence (AI) powered solutions and natural language processing are included in many of today's most sophisticated IVR products.

When properly implemented, IVR calling systems may use a caller's spoken keywords to select the best destination for their call. Customer surveys, promotional offers, and even basic monetary transactions are all possible with the use of IVR technology.

The use of interactive voice response (IVR) technology has expanded well beyond its original purpose in customer service to include such areas as inbound and outbound sales, accounting, loyalty programs, and booking management. Some examples of how IVR technology contributes to company expansion follow.

Enhancing the ability to see the customer's journey

There are several ways in which IVR calling systems may help businesses. Lead generation is facilitated by the use of an automated system to contact potential customers. Using an IVR calling system, you can even filter your leads to find the ones that are the most likely to convert into customers.

An additional benefit of IVR calling systems is the possibility of gaining a deeper understanding of the customer's experience. Using interactive voice response (IVR), you may routinely survey clients about their preferences, demographics, and other characteristics. You may supplement the data you already have from your CRM system, etc., with the information gleaned from your IVR solution.

Incredible dedication to every client

By resolving issues as rapidly as possible, the correct IVR technology helps to keep consumers pleased. Using natural language processing and keyword detection, a smart system can automatically comprehend your customer's inquiry. As a result, the IVR may route calls to the most qualified specialist, one who has the knowledge and expertise to resolve the customer's problem.

Interactive voice response (IVR) systems may also perform several tasks independently of a human agent. Customers may now utilize automated systems to do things like check their account balance, renew their subscriptions, see their profile, and schedule appointments. That benefits both your consumers and your business since less effort is spent on answering the same questions again and over.

Greater efficiency among workers

Just how much time does each of your agents spend seeking information that may help a customer or sending them off to a colleague when they can't answer their questions? Just how frequently does this delay cause anger among your staff and your clientele?

By eliminating the need for customers to repeatedly explain themselves, an IVR calling system improves the efficiency of the brand's communication with its clientele. The solution you choose for your customer's journey will increase your brand's interaction with them. Greetings may be generated on the fly depending on data gathered about the caller base, messages can be subjected to A/B testing, and custom routing patterns can be developed to maximize efficiency.

Providing a Platform for Organizational Growth

You should not assume that the IVR service that works best for you right now will still be the one you need tomorrow. The steady development of customer experience solutions has led to a dramatic improvement in IVR technology. Systems in the modern day may progressively manage interactions and take calls from customers without any human intervention. By doing this, less work is required of the regular crew.

Your IVR calling system may be expanded to accommodate more customers as your company expands. To better serve your customers, you may want to use virtual assistants in addition to human employees. You are free to come up with new IVR calling systems and modify your queueing techniques as needed.

Time and money saved

When it comes to resolving issues or answering queries, customers place a premium on promptness and efficiency. This need for instant gratification is driving the global expansion of self-service options. A frequently asked questions (FAQ) script may be used by an interactive voice response (IVR) system to speed up calls from consumers. Customers may avoid listening to hold music and make use of call-back options, both of which can be made available via the same system. Whenever an agent becomes available, the system will automatically call the client back.

Your IVR calling system may help you save money in addition to time. For instance, research has shown that IVR solutions are among the least expensive methods to increase happy customers. Using an IVR to filter out the calls that don't need an agent's involvement may help save costs. What this implies is that you may more efficiently use the resources at your disposal in the workplace.

Wrapping It UpIf you are looking for an IVR calling system on which you can rely on, then Office24by7is something that you have to consider. Contact us on +91 7097171717 for more details
The Importance of Drip Marketing

Large companies use drip marketing softwareto reach clients slowly. Drip programs provide several benefits. First, their functions are vital to a small firm's functioning.

Drip systems help companies build rapport with customers. Regular customer and prospect contact is crucial.

Success requires talking to leads and customers. Potential clients will know your firm better. Prospective clients will gain trust over time. Trust encourages customers to try new things and stay loyal.

Email drip programs are vital for accuracy. They send relevant emails to consumers in different sales funnel stages. By dividing your email list, you may deliver more relevant drip marketing.

The Benefits of Drip Campaigns

Drip marketing, when done well, benefits companies of all sizes. Drip marketing softwarehas several benefits for your firm.

Leading by caring

Relevant information is needed to convert leads into customers. Drip campaigns that nurture leads with tailored, timely content keep you in contact with prospects throughout the client journey.

Some potential customers may not be ready to buy right away; they may require time to learn about your organization and its services.

Outdated information may hinder your marketing. Drip campaigns stop it. Instead, you can easily update the content of your emails to provide your leads with the latest information.

Drip campaigns may promote articles, newsletters, and products. They help you market the right content to the right leads. Divide your email list into groups with similar interests or advertising goals.

Advertising is a good strategy to get clients. With a drip campaign, you may deliver material to appropriate leads. You may also utilize other strategies to boost your company's visibility.

SEO and citation-building may help your company's internet presence. Raising your profile might boost your lead funnel. Personal drip programs may nurture these leads.

Automation

Drip campaigns automate email marketing to save time. Email automation lets you stay in touch with clients and prospects without manually sending each communication.

Drip campaigns automate follow-up. Follow-up emails keep customers and leads informed throughout the sales cycle.

After you set the format, triggers, and timeframe, the automation tool takes over. Marketing and sales may now focus on other activities. When used with task management apps, it enhances team effectiveness and efficiency.

Rising patron loyalty and satisfaction

Business success depends on client loyalty. Drip email programs may boost consumer involvement. Statista estimates 4 billion daily email users. Drip marketing can reach a huge number of email subscribers.

Drip marketing software provides prospects and customers with timely content. Drip emails may be triggered by a recipient's activity, making it easier to engage consumers and prospects.

After buying a product, the consumer may get emails with further information about it and comparable ones. Drip emailing is a good way to stay in contact.

Drip sequences are another way to notify customers. Improving your clickthrough rate. Custom content keeps your audience interested.

Drip programs help build customer relations quickly. Emotional connections with consumers help keep them loyal. Drip advertising is effective because of this.

There are Four Types of Drip Campaigns.

Drip campaigns may be used in several ways. Drip campaigns are used to follow up with clients after a purchase, welcome new customers, nurture prospects, etc. Four excellent techniques of drip marketing for your company:

Post-buy marketing

Customers may be held longer with post-sale marketing. The activities made after a sale affect a firm more than the transaction itself. To develop brand loyalty, remain in contact with customers after they buy.

To keep your firm in a consumer's mind after purchase, employ a drip campaign. This may lead to future purchases.

For every 5% increase in customer retention rates, profits grow by at least 25%, according to Bain & Company. Customer retention and word-of-mouth are improved through post-purchase marketing.

Shopping cart ad waste

Customers may add items to a shopping cart but abandon it later. So, sales are limited.

Many causes cause people to abandon their shopping carts. At checkout, they may see an odd cost. People may not buy from your site if they don't feel comfortable.

The "abandoned cart" marketing aims to reduce abandoned carts and encourage sales. The purpose of this campaign is to convince customers to pay for their cart items.

Promo sales

People love deals and discounts. Using a coupon or discount program may help. "Promotional drip campaign" refers to a sequence of email promotions.

Temporary reductions may promote sales and customer engagement. However, their effectiveness depends on prompt customer delivery. Using drip regimens may do this.

From the message to the call to action, a marketing campaign must be unambiguous. The deal's benefits should be made clear to customers. Instilling urgency is also vital.

Reception Campaign

The goal of a business's welcome campaign is to make contact with the customer. Send a welcome email to prospective customers who visit your website and offer their email addresses.

Welcome promotions promote your organization to new clients. Providing helpful information makes a good first impression. Customers are more inclined to purchase if you give intriguing content.

Wrapping It UpIf you are looking for a drip marketing software that you can rely on, then Office24by7 is the one. Contact us on +91 7097171717 for more details.

A company might improve its operations in a variety of ways by using a marketing automation system. A few of the advantages that come along with using sales automation softwareinclude more effective marketing efforts, more alignment between sales and marketing, and a rise in the number of leads that are converted into actual sales. 

Features like smart email campaigns that enable you to nurture leads depending on the behavior of your prospects and lead scoring that helps your sales team prioritize follow-ups are just the beginning of what this software has to offer. When there are hundreds of different solutions available on the market, it may be challenging for a company to choose the one that would provide the most value for its sales automation software needs. 

One may pick from several different marketing automation solutions, each of which comes with its own set of perks and drawbacks. While some provide a wide variety of sophisticated tools, some of them are quite easy to use. How does one go about finding the resource that will best meet their particular needs in a market that is already crowded with options? 

In this post, we will set out some of the considerations that need to be taken before investing, to make your choice a little bit easier to come to.

What are the benefits of using sales automation software?

Using sales automation software, you may save time by having the program automatically send emails and make phone calls. As a result, your sales force will spend less time on administrative duties that don't contribute to growth and more time closing deals.

Sixty-plus percent of companies that used automation saw increased profits. Keeping that in mind, I've compiled a list of things to think about while deciding on sales automation software.

8 Things To Think About When Choosing Sales Automation SoftwarePerform in a Management Role

Qualified prospects are the bread and butter of every company. How you handle them will be crucial. Incorporating automation into this procedure is made easy using sales automation software.

They facilitate the management of contact information, the automated recording of phone calls and website activity, the distribution of email campaigns, and much more. If your team has access to the correct software, they will be able to convert more leads into sales with less time spent on administrative tasks like data entry.

Send Personalized Messages Automatically

Nearly a third of sales-related activities, as stated by McKinsey, are amenable to automation. Set up a sales automation platform, and you may have messages sent to clients automatically by email and text message.

Initiating contact in this manner may be fruitful, but only if the message is tailored to the individual consumer.

Include things like the person's name, any history they may have had with your firm, and any forthcoming events that may be of interest to them, like a birthday.

The Compatibility With Other Programs

It's preferable to choose software that can integrate with other platforms and services, such as those used for email marketing, social media marketing, and website analytics. Salesforce, MailChimp, and QuickBooks are just some of the most often used connectors.

Functional Simplicity

Any sales automation tool worth its salt has to be as intuitive to use as feasible. If it contains a lot of settings and buttons, it will be difficult to learn how to operate it.

You can design landing pages quickly and easily with little effort using drag-and-drop capabilities or pre-made templates, even if you are an experienced web developer.

Data Mining for Retail Sales

Strong reporting and analytics tools are often included in sales software packages. Leads, pipelines, contacts, accounts, and other forms of business information may all be captured with the use of such programs.

You may use this information to generate individualized reports that will shed light on your sales process and help you spot areas where you can make improvements.

Process Management for Pipelines

Statistics show that sales automation adds an average of 10% to the sales funnel for B2B marketers. Therefore, it's crucial that the sales automation software you use provides a means of tracking the progress of your funnel.

From the time a lead is entered into the system until a contract is finalized, you may monitor its progress using the pipeline management function.

It would be useful to have a visual representation of your current sales pipeline status, sales process stage, and the necessary steps for progression.

Administering Help to Clients

Your sales automation software should include round-the-clock, 365-day assistance for when you inevitably run into problems. Having a way to contact someone immediately through chat or phone when issues arise is also very beneficial.

Find out what kind of price plans are available before deciding on a service.

  • Is there a free demo or a basic version I can download?

  • How much is it to become a member regularly?

  • How many people at once can log into this thing?

Wrapping It UpSo, now that you saw what to consider while purchasing a sales automation software, why don’t you check out Office24by7? It has all the features that you have been looking for. Contact us on+91 7097171717 for more details. 

Interactive Voice Response (IVR) technology may be experienced by phoning the customer service line of a large airline or drugstore chain and being prompted by a voice to state your issue.

What is an IVR Calling System?

It is a method of preliminary evaluation for incoming calls to the company's customer service department. Instead of communicating with human contact center workers, IVR serviceuses an automated phone system where callers may access information via a series of pre-recorded messages.

To begin, clients use menu selections through a DTMF (short for Dual-Tone Multi-Frequency) tone, touch-tone keypad, or voice recognition telephone. After that, an IVR calling system will either direct your call to the appropriate department or attempt to preemptively fix the problem based on your responses to the prompts.

For example, if you need to know when your prescription will be available at the pharmacy but don't want to wait for a human to answer the phone, you may use the IVR service to find the information immediately.

IVR has been around since the 1970s, but because of technological improvements, it is now much more useful to consumers and eCommerce companies.

How IVR Solutions may Assist you and Your Clients

This article discusses how IVR service may help your company and its customers.

With IVR, you may quickly and easily access client records.

Your customers' most recent purchase will be associated with their phone number in the IVR calling system thanks to Aircall, one of several firms providing IVR for eCommerce brands. Connectivity to popular e-commerce platforms like Shopify is a feature of the most up-to-date IVR systems.

In this way, your staff will be able to see relevant customer and order data, such as the order's current status, the customer's history of contacts with your support staff, and so on, which will aid in the resolution of any issues that may arise.

Reduce response times and improve ticket resolution with smarter routing.

Numerous questions may be answered without involving your support staff. For instance, if an item is expected but delayed, consumers often contact the company to inquire about its progress. Your consumers won't have to wait for a response if you use anIVR calling systemto keep them apprised of the development of their order.

While call forwarding won't cure every customer's problem, it will help handle difficulties for some of your callers more quickly, relieving pressure on your support staff.

Turning away calls is a great money-saver.

A high cost is associated with each customer call made to your helpline. The average cost to your business for a customer support call made via a conventional contact center is $3.50. While a one-on-one chat with a customer support representative is sometimes necessary, self-service options exist for many problems.

They may be just phoning to complain that they can't find the resources to do it themselves. Office24by7 may send a consumer a text while they wait on the phone and try to answer their question by text, Messenger, and other channels.

Many questions from customers may be answered in this manner, particularly those about deliveries and exchanges. Up to 10% of calls may be diverted using this method, resulting in cost savings of up to 80%.

For instance, Jaanuu, a manufacturer of medical scrubs, directs consumers who have queries about the return procedure to its return partner, Happy Returns, through Office24by7. Without contacting a representative, clients may arrange returns using Happy Returns.

It can respond to customer support requests outside of normal business hours.

Always having someone available to respond to customer service requests around the clock might be too expensive for startups and growing companies. If a problem arises late in the day, you should not abandon your consumers.

An effective IVR service may take calls from customers, provide basic data like company hours, and then ask the caller when the best time to call would be through text message. The following day, without the client, even having to phone again, your support staff may immediately get in touch.

In addition, it provides a call-back function.

Nobody enjoys being put on wait and forced to listen to music for an extended period. Suppose your company's customer service representatives are overburdened. In that case, the IVR calling system prompt at the outset of the call may provide an instant estimate of how long it will be until a person is available and offer SMS clients updates as that changes.

The consumer may go about their day unencumbered by the phone call, thanks to IVR's ability to direct agents to contact them back when they're ready.

Wrapping It UpIf you are on the lookout for a reliable IVR calling system, then there is no other better option than Office24by7. Contact us on +91 7097171717 for more details.

Old telephone technology is no longer adequate. Due to an increase in the number of telecommuting employees, businesses are finding that conventional landlines are unable to meet their communication demands.

There has had to be a more efficient method of handling your company's correspondence, right? Sure enough, there is.

We'll walk you through all you need to know about virtual phone numbers for your business.

What is a Virtual Number?

A virtual phone numberis one that isn't associated with any particular physical place. To make or receive calls, virtual numbers may be utilised with any existing phone system, including traditional landline phones, mobile phones, and even computer audio systems. It's ideal for both office workers and those who put in time at home.

Any number of devices may be set up to receive calls from your virtual phone number, and you can easily switch between them as required. You may avoid having your real phone number shown in public directories by getting a virtual phone number instead.

In order to take calls from consumers all over the globe, regardless of where their physical offices are situated, virtual phone lines are needed. They can talk to their clients without any hitches. They are unable to tell the difference between a virtual and a regular phone number.

Virtual numbers may fall into one of two categories:
  • Numbers assigned to specific geographic locations; often called rate centres or area codes.

  • Telephone numbers beginning with 800, 888, 866, and similar prefixes are known as toll-free numbers and do not incur any charges to the caller.

Maintain in mind that if you switch to a virtual phone system, you may keep using the same number. You may choose new numbers or change out existing ones anytime you choose as your business grows.

So, how exactly does one make use of a virtual telephone number?

In contrast to traditional phone numbers, virtual phone numbers may be used with any carrier and any location. When calling a virtual number, callers must use VoIP (VoIP). To put it simply, it's the same tried-and-true technology behind services like iMessage, WhatsApp, and Google Voice.

All of your phone calls are converted to digital signals and sent across IP networks and regular phone lines. We use a technique called "number porting" to make sure your business phone number is portable across VoIP providers.

As a consequence, making calls requires nothing more than a stable data connection, such as 4G LTE or Wi-Fi. Using a virtual phone number in this way enables you to answer calls on your cell phone.

What you need to know about getting a virtual phone number? 

There's no denying the convenience of virtual phone numbers over physical ones. They serve both smaller firms with remote workers and bigger ones with contact centre communication needs.

  • First, you'll need to choose a virtual phone number area code or format.

  • The second step is to shop around for the best deal before settling on a subscription.

  • Third, you should get a virtual phone number from a reliable company like Office24by7.

When compared to a traditional phone number, what characteristics distinguish a virtual one?

Phones with "normal" numbers are often set up and supplied by the local telephone provider. Most consumers have no idea that they, and not the phone provider, really own the number. Phone numbers are normally given out by phone providers in accordance with the physical address of the location where the line was placed.

In a facility using traditional phone lines, the wires must physically connect each desk phone. Not every workplace makes it simple or affordable to install telephone lines.

In contrast, a virtual phone number is not tied to a specific physical location. Because everyone uses the same cloud PBX, it may be used both in and out of the workplace.

Calls to the virtual number may be answered by anybody in your in-house or remote team, whether they're at the office, at home, or on the go. Furthermore, based on the availability of your team, you may choose who will answer calls to the virtual phone number.

Reasons Why You Should Get a Virtual Phone Number

Now that you know more about these figures, you can evaluate whether or not they would be useful for your company.

Learn about some of the advantages of virtual phone numbers that you may not have considered.

1) Make and receive calls anywhere 

If you dial a standard phone number, it will only reach that one office phone. When the worker is absent, who is responsible for that desk? You can just ignore them or forward them to voicemail. There's evidence to show that once consumers reach your voicemail, they won't bother to contact you again.

The issue is resolved by using virtual numbers. They may have their desk phones disconnected and calls forwarded to their mobile devices or to other agents. These enhancements lessen the likelihood that calls will be sent to voicemail and then forgotten.

2) Contemporary voice mail

However, if they are still sent to voicemail, there is hope. In a matter of seconds, the message is transcribed and sent to your email over a virtual phone system. When your child's school phone rings, how can you know whether it's a robocall or a real person? Voicemail to email lets you find out.

3) Get rid of all those extra, costly fees by sticking with a local phone number

Users of your virtual phone system may make and receive calls from anywhere in the globe at no additional cost. Callers throughout the world will enjoy a toll-free or reduced-rate local phone number.

Let's put it into effect by imagining you're organising a national advertising campaign in the USA. To avoid charging clients for phone calls, you may provide them with a toll-free number.

If they dial a virtual local number you've set up for their area code, they'll be connected with the right person in your company, no matter where they happen to be located. It doesn't matter where they're located, they'll be connected with your sales force. The greatest aspect is that your leads won't even notice a change.

4. Make auto-attendants more satisfying for callers.

Office24by7 and other cloud-based phone service providers have automated attendants. As soon as a call comes in, an automated attendant answers and gives the caller a simple menu to navigate in order to get in touch with the appropriate department or employee. This is called IVR calling systemand it prevents callers from having to describe their problem to the incorrect person.

In the event that a customer dials your virtual number with a query about their bill, for instance, their call will be routed to a member of your finance department. It will be much easier for them to get straight to the agent who can best assist them.

Such advanced call routing capabilities are not often seen in legacy phone systems. In order to transfer calls between extensions on an older phone system, you may require an expensive on-premise PBX, an IT manager, and a lot of manual labour. No one enjoys this situation.

To get the most out of your business, go to a Cloud PBX and use virtual phone lines.

5) Workers may keep their personal and professional lives distinct when it comes to their phones

Virtual phone numbers are useful for more than simply receiving calls. Your outbound calls to clients and employees may be made from the same phone number. As an added bonus, this method also prevents your caller ID from being traced.

With this new feature, virtual phone numbers are perfect for telecommuters. More than a third of businesses now use remote workers, and more and more people are choosing to forego traditional 9-to-5 office hours in favour of more flexible schedules.

It is not necessary for remote workers to have a landline or a mobile phone dedicated to business usage. They have more discretion and privacy when making calls to others because of the virtual phone number that hides their true caller ID.

They need not be afraid that consumers may have access to your personal telephone number. The virtual phone number may be set to accept calls at certain times of day, or alternatively, you can choose to have all calls to the number go straight to voicemail.

Wrapping It UpThere is nothing much to say, if you are looking out for a reliable virtual number provider, then there is no other better option than Office24by7. Contact us on +91 7097171717 for more details.
What's Cloud Telephony?

"Cloud telephony" is hosted telephony available online. It's a hosted VoIP PBX system. It may help your firm convert to cloud-based telephony.

Cloud telephony streamlines and scalability your company's communications. Cloud telephony service will simplify and reduce the cost of any business development, including opening additional locations, hiring remote employees, or growing existing in-house teams.

"Cloud telephony" is Internet-based phone calls (UCaaS). UCaaS is a unified communications paradigm. Cloud telephony integrates phone conversations with video conferencing, instant messaging, CRM, and other processes.

Cloud telephony solutionsincrease staff collaboration, productivity, and job satisfaction. CMBR study for Cisco found that remote work solutions like team chat and video conferencing enhance productivity for almost 80% of employees.

What is the process of cloud telephony?

Public Switched Telephone Network (PSTN) and Internet Protocol (IP) networks are both used to provide cloud telephony services (IP). Voice over internet protocol, or VoIP, is a method of transmitting sound. This allows phone calls to be made through the internet or the cloud by converting analog (voice) impulses into digital ones.

  • Customers and potential customers may reach the business using cloud telephony.

  • The call is routed over the cloud telephony server's primary rate interface (PRI) lines.

  • Calls are routed or diverted depending on predefined business rules in the cloud, such as an interactive voice response system or a ring group.

  • The agents are linked through the cloud telephony server according to the call routing settings.

  • The cloud telephony server may be set up to do other things while agents are on the phone with clients, such as recording conversations for later review, allowing agents to interact with the CRM via API calls, etc.

The Advantages of Cloud Telephony

How would a broken phone affect your business? Based on our study, a lot might become worse. In 2019, 83% of firms cited poor communication for a lost customer, missed a deadline, or fired employees.

Not surprising. Today's fluid and diversified workplace requires technology. Cloud telephony service may help you avoid losing clients, employees, or your peace of mind due to communication challenges.

Phone system adaptability
  • Cloud-based telephony simplifies expansion. Adding new VoIP users takes only a few clicks.

  • Adding a new employee to your PBX system costs extra. Their desk phone wiring takes time. If your business uses a physical phone system, growth will be sluggish and expensive.

  • A cloud-based PBX is scalable and easy to manage. No technical skills are needed. If your call volume rises at specific times of the year, you may easily add or delete lines. Thanks to the system's versatility, you may make changes as your business's needs evolve, maintaining a great client experience.

Powerful calling

Paper-shelf attractiveness isn't enough. Cloud telephony's powerful calling features let you work productively. Improve collaboration and customer service while reducing manual tasks. Cloud telephony's call-handling features include.

Business phone bill reduction

Cloud telephony servicesmay save costs in several ways. You may save 65% each month compared to a standard phone plan. With cloud telephony, you may avoid expensive phone service maintenance contracts, local and toll-free number limits, and a separate corporate SMS service.

Cloud telephony eliminates unexpected costs. If you're bootstrapping, you may use softphone software and headsets with your laptop instead of VoIP phones.

Highest reliability and toughness

How much can you neglect clients? What would happen if the power grid went down at your company? Problems with wiring, overheating, or a mild storm might impair communications and ruin your reputation.

Reliable cloud telephony solutions promise 99.99% availability to keep your company running smoothly. It has built-in redundancy, so your calls will go through even if the jitter disturbs the connection.

Auto-attendants let callers reach the right department.

User-specified parameters route incoming calls to specific destinations. IVR may now imitate genuine dialogue with callers. A function that forwards incoming calls to a landline or mobile phone. Video conferencing and screen sharing facilitate off-site meetings. Landline customers may save by dialing your toll-free number. Get local phone numbers in every country you conduct business. High-quality call recording is safe and reliable. Your calls will include HD audio and video. This helps scattered groupings. Tinny conference calls are annoying.

Easy to assemble

Cloud telephony may be set up without additional gear or cables. Because of this, you may start operations in days or even a single day. You won't have to hire a full-time employee or schedule a specialist to set up your new phone system. Cloud telephony service providers manage everything. After joining up, you'll have virtual phone numbers and a control panel to manage the phone system.

Stretching
  • Long-term, companies embrace the flexibility of telecommuting. Hosted phone systems are a good answer.

  • Your employees may utilize the business phone system from any place with the internet. They may check voicemail and arrange call forwarding from their mobile device.

  • Cloud telephony is ideal for enterprises with a dispersed workforce, branch offices, or many locations.

Unified messaging streamlines procedures.

Cloud computing centralized data storage and retrieval. Using many platforms for calls and meetings spreads notes and information too thin. Journals, computer notes, spreadsheets, etc. Searching for previous trades might slow everyone down. Cloud telephony puts all phone functionalities under one dashboard. It's utilized for cooperation and customer service management, real-time data analysis, and project progress. Using a single, trusted source of information will simplify company communication. Fewer interruptions and less looking for solutions.

Wrapping It Up

So, if you want to amp up your business setting and make it easy to communicate, then give a call to Office24by7, the best cloud telephony service provider on +91 7097171717.


Even though the IVR calling system is very big and has been around for a long time, not much thought is put into its structure and flow, and it is still not used to its full potential. In fact, a recent study found that telephony and IVR were the most frustrating ways for 32% of people to talk to customer service.

Here are seven tips from our experts on how to improve yourIVR softwaremetrics and make your phone service better.

1. Make as many changes as you can to the IVR.

2. It shouldn't be a business goal to hide agents.

3. Use IVR conversations.

4. Give people a picture

5. Don't make your client wait.

6. Look at the IVR data, which can give you insights.

7. Use IVR to measure your return on investment by looking at the rate of task completion (TCR)

1. Make as many changes as you can to the IVR

You know your customers pretty well, so why do you talk to them every time like it's the first time? A little personalization from contact centres across all customer service channels will go a long way, whether it's just greeting a customer by name or thanking them for their continued business. Confirm information from customers, like their name, phone number, dates, etc., instead of asking them for it.

Personalization can go even further. C-Zentrix IVRs can tell if a caller is calling for the first time or if they have called before. If the call is from a customer who has called before, the Interactive Voice Response can be set up to tell the person what they did or said the last time they called. Example: When a call comes in, the CZ IVR recognizes the caller by their phone number, and the CZ Helpdesk integration tells it that the caller recently placed an order and gives details about how it will be delivered. Now, CZ IVR can greet the caller by name and tell them the status of their order as soon as the call connects. If the call was for a different reason, the caller may be able to tell CZ IVR what that reason was. Many industries, like airlines, e-commerce, etc., have started to use this feature.

2. It shouldn't be a business goal to hide agents

Don't make it hard or impossible for people to reach a contact centre agent when they call. You shouldn't use an Interactive Voice Response to get rid of agent calls or make them very specialised. The goal of modern IVR is to make it easier for people to use self-service, which is becoming more and more popular. Make sure your customers have the instructions and tools they need to do their own work. The next tip will help you get better at self-service by using IVR software.

3. Use IVR conversations

Our experts say that traditional touch-tone IVRs should be paired with speech IVR, especially an IVR that can understand more than just the words being said.

In the past, DTMF IVRs had trouble categorising and passing on information. However, the latest speech-based IVRs allow callers to speak their needs, and the Interactive Voice Response not only understands their words but also their meaning to decide how the caller moves through the system.

4.Give people a picture

A recent survey by Gartner showed that more than 65% of customers between the ages of 18 and 44 use their mobile phones to look for service more than once a month. In another survey, 57.8% of the people asked said that they would rather see than hear the IVR options. With these facts, it's easy to see where the next CX investments should go.

With a visual IVR calling system, the usual IVR prompts and options are turned into an easy-to-use web page. The link to this page can be sent to the caller via SMS. It works like magic for businesses because it makes long Interactive Voice Response flows and multi-level menus easier to use and gives callers the option to go back in the menu if they forget something. With the visual IVR from C-Zentrix, customers can also send a ticket to the contact centre about their problem.

5. Don't make your client wait

Customers' time is valuable, so you can't expect them to stay on the line for a long time or go through the whole IVR flow. By letting your customers ask for a call back, you can speed up the service process for them. CZ IVR's call back feature works by giving callers a menu option they can choose to ask for a call back. The request is added to the agent's list of phone numbers to call and is called out in order of priority. 63% of people would first look for answers on a business's digital channels before calling its customer service hotline.

6. Look at the IVR data, which can give you insights

If your IVR isn't working well, it could be driving up your operations costs and making callers angry with confusing prompts, hard-to-find options, or long wait times. If these problems aren't fixed quickly, they make it harder to provide good customer service. The best way to have a better future is to keep track of trends in your historical reporting and understand how the contact centres can use the information to change processes before a trend can hurt your business. For instance, the amount of traffic at each node and where it drops off is a great way to tell if your IVR needs to be changed.


7. Use IVR to measure your return on investment by looking at the rate of task completion

Putting money into an IVR tool is a big investment, so it's important to measure the return on investment (ROI). Our experts say that TCR, or Task Completion Rate, is one of the best ways to measure how well Interactive Voice Response works.

It's important to know that a caller may not always be able to reach their goal on the same channel. Each channel helps reach the goal in a different way. The next step is to turn these goals into tasks and subtasks.

A task is an interaction with a customer, from figuring out what the customer wants to a final result. The end result could be a hang-up (because the task is finished in a fully automated environment) or a transfer to an agent for more help. Tasks are often specific to a certain industry and work towards a similar goal. For example, if the goal is to book a flight, related travel industry tasks could include checking the balance of miles, making a new reservation, or changing an existing one.

Sub-tasks break up tasks into dialogs that are used over and over again, such as "login," "authentication," "main menu," "yes/no confirmation," etc.

A business should track the completion of these tasks and subtasks to find out how well the IVR works and how much money it makes.

When trying to measure and improve IVR performance, it can be hard to know where to put your development efforts. Investing in each part of the Interactive Voice Response will make it better, but businesses don't know which part will make the biggest difference: voice user interface (VUI) design, speech grammars, audio quality, speech recognition technology, network quality, personalization, or integration with other channels.

So, improving IVR calling system flow to get the best performance out of it should be an ongoing task with constant changes.

Wrapping It UpIf you are on the lookout for a reliable IVR service provider, then Office24by7 is the one. Contact us on +91 7097171717 for more details.

Inbound marketing is one of the most successful marketing methods in the digital era. With 67% of the customer journey complete before connecting with a sales professional, inbound marketing is a potential alternative to conventional marketing. Inbound marketinghas grown rapidly in recent years, yet it's still widely misunderstood. Compare inbound marketing to conventional advertising to understand its value.

The conventional marketing approach aims to interrupt user flow. Try a radio or TV ad. Not interesting or helpful. The clients must suffer it despite not wanting to. Such annoying ads are pointless online. SmartInsights.com says just 0.06% of users click display advertising. A quarter of internet users block ads. A marketing technique attracts consumers more successfully than forcing them to hear it. Inbound marketing is vital for this reason. Most of your consumers are now searching online for solutions to their concerns.

If you doubt me, consider these numbers:

  • To learn about a product, 81% of buyers go online. This may reach 94% in B2B.

  • When customers like a product on Instagram, 54% purchase it.

  • 57% of customers seek social media guidance.

The Meaning of Inbound Marketing

Inbound marketing involves tactics that leverage helpful information to attract, qualify, and win customers. Inbound marketing advocates delivering value above promoting a product. Clarifying customers' difficulties might "earn" their trust and attention. How frequently and successfully you sell relies on your reputation.

This breaks with conventional advertising, where one buys space to reach a specific demographic. Inbound marketing may appear innovative, but it's not. Cookbooks and restaurant reviews have been popular for decades. Establishing oneself as a trusted resource who can explain the client's difficulties is the surest approach to sealing the business. Inbound marketing emphasizes customer-centricity, consent, and ownership.

The Four Stages of Inbound Marketing.

Inbound marketing helps prospects qualify, nurture, and close after entering the sales funnel. Inbound marketinghelps you provide delight to your present clients and turn them into loyal followers.

We may describe inbound marketing in four steps:

1. Qualification and conversion are goals.

Middle and upper sales funnel roles have migrated to marketing in recent years. Lead nurturing and qualifying, formerly sales tasks, are now marketing.

Luckily, inbound marketing can automate lead nurturing, qualifying, and closing. These instruments:

  • When a consumer gives their email address, an autoresponder email series may be set up to advance them up the sales funnel. The more emails a lead reads, the more engaged they get in finding a solution, which promotes lead qualification and nurturing (and your solution). Email marketing is easier and more economical, thanks to ActiveCampaign.

  • Rise of marketing automation A CEO of a 500-person company who downloads all your high-end whitepapers is a different customer than a solopreneur who wants your lowest product. Using marketing automation software, you may send customers relevant, customized offers. There are several marketing automation systems.

  • Relationship management For business-to-business interactions, correct customer data is crucial. Using a CRM makes the procedure easy. Also, you can observe where each lead is in the sales process. If your CRM can link to your email, that's great.

2. Bring crowds.

Strangers become site visitors at the "head of the funnel" phase. You must attract the right audience, not just any audience.

Follow these three steps.

  • Make up realistic imaginary clients.

  • Use buyer personas to create content.

  • You can reach many people through search, social media, and outreach.

Again, your target audience, resources, and degree of expertise will decide the kind and delivery of your content.

You can boost your site's exposure using these tips.

  • Search engine optimization (SEO): Content optimized for search engines and robust link-building and blogger outreach strategy can generate high-quality traffic.

  • Link building, a component of SEO, requires its paragraph due to its relevance. Your organic search traffic and click-throughs will increase if you build links effectively.

  • With a blog, you can develop content visitors will like, improving your search engine and social media traffic. Using keywords carefully may enhance SEO efforts. A blog with valuable information is also shared.

  • Making YouTube videos, sharing Instagram photos, and developing Pinterest infographics may enhance site traffic.

3. Get more site leads.

A "conversion" in inbound marketing is when a site visitor agrees to be contacted.

Usually, this happens when a visitor registers for content delivery (email course, whitepaper, webinar, etc.) and enters contact info (phone number, email address, etc.). This makes him a leader, not a guest.

Visitors may be converted on this page by:

  • By exchanging value for contact info, content offerings build trust and engagement. It's frequently more of the same high-quality content that attracts the visitor (such as an eBook or a whitepaper). Lead magnets are similar.

  • Forms: Your objective is to capture user contact information via embedded forms or landing sites.

  • Impressions Landing pages gather data from visitors. Your relationship with the visitor will define how much you may ask. If site visitor loves what they see, they may offer more than their name and email address to get updates from you. It's easy to construct one today using landing page software.

4. Impress your audience.

It's easy to turn a lead into a customer. It's far harder to turn a consumer into a passionate fan who spreads the news.

Here, inbound marketing may be helpful. You may turn customers into fans by generating good content, conducting surveys to learn their challenges, and delivering messages targeted to their actions and interests.

For example, you might present a past buyer with a personalized ebook download form. As another alternative, you may contact customers and ask them questions or conduct surveys based on their past behaviors on your site.

Clients may be happy by:

  • Personalized emails are sent to consumers depending on their purchasing history and other criteria.

  • Customized landing pages show that you care about them and provide the finest discounts.

  • By surveying customers and acting on their comments, you can show gratitude and better serve their interests with tailored messages.

Wrapping It Up

Planning to amp up your inbound marketing practices, then Office24by7can be your perfect software for you. Contact us on +91 7097171717 for more details.


There is no better method to get the most out of your company than virtual phone lines. If you have a virtual number, your consumers may reach you at any time from any location. It is also of paramount importance to the virtual number providerthat their client maintains constant customer contact.

A virtual phone system is founded on the concept that switching to an internet-based service is less expensive than a conventional landline telephone service. VoIP stands for "voice over Internet protocol address," another name for similar setups.


The Importance of a Virtual Number in Business

Remember that all customers, new and old, will come to you with their questions, comments, and subscriptions. A business phone number is the most practical option here since it serves our needs admirably.

Businesses using an IVR system to streamline their customer service operations saw an initial surge in demand for "virtual numbers," which were first popularized among small and medium enterprises. Since then, awareness of one such virtual number has grown; in this post, you'll learn about seven advantages.


Productivity Growth

A virtual phone may be used almost everywhere you have internet access. It is thus also conceivable to establish your contact center facility in a distant site that is not in close proximity to your company. By going about it in this manner, not only may you save money on a variety of incidental costs, but you can also find an employee who is enthusiastic about working for your firm.

Since they're identical, your performance and productivity are on target. A virtual phone number also gives you much flexibility beyond making phone calls to clients. Sending and receiving voicemails and faxes is possible with a virtual number.


Almost Instantaneous Setup

Virtual numbers may be set up in record time as the last bonus. A virtual number may be used with VoIP rather than the extensive wires and hardware required by a trunk dialer or landline system.

A similar feature makes the initial setup of the system a breeze. The only need is an active internet connection, which can be established with little effort. Next, you'll want to set up a virtual phone system to connect your office's contact center with the outside world.

The Days of Missing Calls Are Over for Good

The most obvious benefit of getting a virtual numberis the ability to forward or redirect calls to any location. Virtual numbers, part of a Voice over Internet Protocol (VoIP) calling system, may be used to make and receive calls from any device.

As this example shows, you can't miss a call from a crucial customer while using a virtual number.

Discounted Multiple-Number Options

Access to several numbers with only one connection is another major perk of employing virtual phone numbers for commercial purposes. That's right, you heard correctly. Those looking to get a virtual phone number for their company have the option of selecting packages that provide them with more than one virtual phone number.

In doing so, you assign each digit to a subheading that will concern itself with that particular facet of the company's operations.

Get the Right Image for Your Career

Professionalism is now paramount in the corporate sphere. A lack of professionalism renders even the most admirable work ethic useless. The expectation that service providers would always be on time is not new, but it has persisted for too long without change.

Furthermore, they want their service providers to deliver high-quality customer care through conveniently accessible contact methods. Therefore, a company virtual phone number is the only option. Doing the same will give you a more polished appearance and the other advantages we've discussed.


Abounding in Conveniences

Your company's phone number may be loaded with personalized options. Call forwarding to any number you want, the ability to add or remove numbers, personalized voicemail, and the ability to request more customizations from your service provider are just a few examples.

If you use a virtual number for your company, you can access all of these features. If you're still using an antiquated phone system, you're missing out on a great opportunity to give your business the modern boost that a virtual number provides.

Less expensive

Virtual phone systems often have lower per-minute call costs than traditional carrier-based systems. Developers and engineers routinely work on them to maintain the system up to date and improve its reliability and efficiency, making it a more useful calling system. When you get a virtual phone number for your company, you don't have to worry about the exorbitant costs of a landline phone, which you will discover if you settle for one.

To set up a virtual calling facility, all you need is access to high-speed internet in your workplace or anywhere you want to establish your infrastructure.

Wrapping It UpIt is time for you to get hands on the best virtual number service provider Office24by7now. Give us a call on +91 7097171717.
What is Email Drip Marketing?

Drip marketing, also known as automated marketing or automated email campaigns, consists of emails delivered at regular intervals or in response to certain user actions. The goal of drip marketing software is to gradually provide useful content to the intended audience over time. If a customer joins up with your email list, you can automatically send them a welcome message, and if they browse your goods page but don't buy, you can send them a message with price details.

To ensure that the content of your emails is targeted as accurately as possible, you may divide your mailing list into as many subsets as you want and give each subset its own set of triggers. The emails in adrip campaign are composed in advance and sent out at regular intervals; they may be tailored to each recipient by including details such as their name.

"Drip campaigns are a terrific way to keep top of mind with your present and new customers," said Sir Sanju Ganglani, chief marketing officer of Compound Banc. Using this method, you may "deliver information that is appropriate to their interests and promote either purchases or referrals."

Plus, they're an excellent method of minimizing wasted time. This automated advertising reduces the time and effort required to respond individually to each consumer. GetResponse, a marketing automation solution, found that a single email sent in an autoresponder cycle had an open rate of 90.09% and a click-through rate of 27.06%. These percentages are much higher than the 23.53% and 3.86% for all marketing emails sent in North America reported by GetResponse.

How do you Set up an Email Drip Campaign?

For anyone interested in developing your drip campaign, here are six easy steps to follow.

Know who you're talking to and what motivates them.

Finding the right clients to send emails to is the first and most crucial phase in a drip campaign. To effectively communicate with your target demographics, it is necessary to identify the most effective triggers and target audiences.

A trigger may be an action or demographic data in drip marketingcampaigns. For example, when a user signs up for your mailing list, you may send them a welcome or onboarding email, and after a user makes a purchase, you can send them a receipt or confirmation email. A user's birthday might serve as a demographic trigger, resulting in a birthday email from your firm and a coupon code.

To make consumers feel appreciated and encourage repeat business, it is important to tailor your drip marketing to their needs. Find your ideal consumers by analyzing their clicks, visits, and habits.

Study the advertising effort.

To get a true picture of how well your drip campaign is working, you must examine it both during and after implementation. Utilize the metrics you established at the beginning of your campaign to determine what went well and what could be improved for the next time you send a similar message. Include Urchin Tracking Module (UTM) parameters on links within your emails to ensure data is immediately transmitted to Google Metrics.

Send an email message.

Create your email's content with your intended readership and purpose in mind. It's important that your email has a purpose, stands out, and has a direct call to action (CTA). Determine the goal(s) you have for the user and design accordingly. Is a purchase from the receiver desired? Is there a product you'd want to recommend? The writing needs to reflect this. You should also ensure that your message is easy to understand and consistent with the tone and style of your company's other communications.

Starting the campaign.

The campaign may begin after the target demographic, the result has been established, the material has been created, and the metrics to measure have been chosen. Email marketing solutions and marketing automation tools are excellent alternatives to building your drip campaign software. These apps simplify creating and scheduling automated email messages in response to various conditions.

Think out your strategy.

If you want your drip campaign to succeed, you need to plan it out carefully. Customers must be divided into groups, and target and success metrics must be established. Here are the most important considerations for your drip campaign.

  • Determining Who You're Writing For and Why

  • Your campaign's end game

  • Are your messages and triggers compatible with one another? How many emails will you send, and when will they be sent

  • Indicators of success (i.e., what types of analytics you will use and what numbers you will track)

Find your focus.

Knowing what you want to achieve is crucial in establishing an effective email drip campaign. An objective may help you organize the rest of your campaign and keep you focused as you go. Make your goals SMART (specific, measurable, achievable, relevant, and time-based). The question is, what do you want to accomplish with your drip campaign? You're aiming for that.

Wrapping It UpHaving the right drip marketing software at your perusal makes a great difference in setting up and running the campaigns. ContactOffice24by7 on +91 7097171717 for more details.
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