SMS, or "Short Message Service," is one of the most
successful and widely used companies marketing methods. Bulk SMS Marketing is the
newest SMS marketing technique that is gaining popularity in the E-commerce
sector for several reasons, the most significant of which are:
·
There is no requirement for advertisement
copies.
·
Ensures that there are no delays in
implementation.
·
It is extremely cost-efficient, and even tiny
firms may afford it.
·
Messages are trusted by mobile users.
·
The outcomes are simple to assess.
Bulk SMS
Marketing's Success Rate
According to findings from many research, people respond the most
to phone texts. Some of the most important aspects of research are as follows:
·
Customers open their messages at a rate of
20-30%.
·
47 percent of those who click an SMS link make
a purchase.
·
SMS has an open rate of 98 percent.
·
Mobile phones are used by 6 billion people.
·
90% of people read SMS messages within 3
seconds.
·
32% of recipients respond to offers, while 31%
respond to survey invites
How to
Conduct a Bulk SMS serviceMarketing
Campaign
1. Identify your target customer and create an
SMS targeting list.
To ensure that your marketing efforts produce the desired
outcomes, you should understand who your target consumers are, who you are
selling to, and why he or they will want your service. This is especially
important with bulk SMS marketing since each message should be tailored to the
recipient.
2. Never squander your consumers' time, and
always provide them with value.
Every SMS should be justified and valuable to your consumers'
time. When SMS focuses on the incorrect customer and provides little or no
value, people feel unhappy. Your SMS should never waste your prospects' time by
presenting them with offers that they do not find valuable.