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SMS, or "Short Message Service," is one of the most successful and widely used companies marketing methods. Bulk SMS Marketing is the newest SMS marketing technique that is gaining popularity in the E-commerce sector for several reasons, the most significant of which are:

·         There is no requirement for advertisement copies.

·         Ensures that there are no delays in implementation.

·         It is extremely cost-efficient, and even tiny firms may afford it.

·         Messages are trusted by mobile users.

·         The outcomes are simple to assess.

Bulk SMS Marketing's Success Rate

According to findings from many research, people respond the most to phone texts. Some of the most important aspects of research are as follows:

·         Customers open their messages at a rate of 20-30%.

·         47 percent of those who click an SMS link make a purchase.

·         SMS has an open rate of 98 percent.

·         Mobile phones are used by 6 billion people.

·         90% of people read SMS messages within 3 seconds.

·         32% of recipients respond to offers, while 31% respond to survey invites

How to Conduct a Bulk SMS serviceMarketing Campaign

1.       Identify your target customer and create an SMS targeting list.

To ensure that your marketing efforts produce the desired outcomes, you should understand who your target consumers are, who you are selling to, and why he or they will want your service. This is especially important with bulk SMS marketing since each message should be tailored to the recipient.

2.       Never squander your consumers' time, and always provide them with value.

Every SMS should be justified and valuable to your consumers' time. When SMS focuses on the incorrect customer and provides little or no value, people feel unhappy. Your SMS should never waste your prospects' time by presenting them with offers that they do not find valuable.