Every business needs a pillar to stay firm. Marketing plays a role as the backbone of every industry. Digital marketing is the easiest way to target a large audience, who are willing to buy relevant products and services.Digital marketing in Pakistanfills the huge gap between customers and manufacturers. It is two ways of communication and easily understandable for companies what their target customer demands and how much they are satisfied with the current product. Search engine optimization helps to generate more traffic and rank your business on Google's first ranking. Many contents related to a given product and service attract customers' attention. It's a convenient and cost-effective way of marketing.