Customers are becoming increasingly dependent on the internet for healthcare access as technology develops. While telehealth and other virtual care models are rapidly gaining popularity, it's crucial for providers to keep in mind that their clients' first point of contact with them when working with you virtually will be your website. All leads and potential clients visit your website to get a first impression of what it will be like to work with you. A solid online presence would influence 63% of patients to choose one provider over another, according to recent consumer research.
Perhaps the first thing you did when starting your wellness business was to create a website. It is crucial to make the most of your website to attract your ideal client and promote business growth.
We have outlined some suggestions for incorporating into your digital strategy and website in order to help you navigate the best practices for wellness practice websites.
Healthie's all-in-one practice management software can assist with client retention strategies, facilitating partnerships, and more if you're serious about expanding your wellness business. To get started right away for free, click here.
Customers should be able to tell from looking at your website what you specialize in and how you can assist them. Describe your strengths and areas of expertise that you have prioritized when growing your clientele.
You can be sure that you will attract leads from your ideal client base by listing your specialties and services. At first, you might be tempted to accept as many clients as you can.
However, it is essential to concentrate on the clients you can help successfully based on your experiences and certifications if you want to see client success and establish a solid reputation. You should ensure that clients are a good fit for you and your company just as leads are searching for a provider who fits their needs.
In order to persuade potential customers that you are the best provider for them, including client testimonials on your website may also be a smart move. On your website, including positive "reviews" from your previous and current clients functions almost like a referral system. Prospective clients can relate to their experience by reading specific examples of how you've assisted others with similar health ads and wellness goals.
Having just launched your website? Even though it may seem like an overwhelming task, there are many tools available to get you started. For those with limited web design and development experience, Wix, Squarespace, Weebly, and WordPress are all excellent options. Each has features built-in to support you and your company as you create your ideal website, such as SEO.
For the purpose of generating leads, including an email opt-in on your website is essential. In exchange for their name and email address, potential customers can access a one-page sheet about your services, download a free ebook, or sign up for a newsletter. These are the kinds of customers who typically require a little more nurturing before making the decision to become paying customers.
Create an email marketing campaign to engage these potential customers, inform them of the services you provide, and persuade them to buy a package or schedule a session. To help them through the initial stages of a service or program, they can receive a series of automated emails. Personalize these emails so that any clients who receive them continue to feel a connection with you (as opposed to a clerical-type email).
As technology advances offer more convenient alternatives, patients are becoming less and less interested in scheduling medical appointments over the phone. According to a recent study, 70% of participants value having the option to book online with their provider. Furthermore, 40% of participants said they would change providers just to be able to schedule appointments online. Online scheduling not only saves you and your company time, but it is also more convenient for your client because it takes only two-thirds as long as scheduling over the phone. Due to the ease with which customers can browse options and select the one that best suits their needs when making a reservation online, frequent back and forth over email or the phone is avoided.
You don't want customers making their initial appointments online. Instead, let customers schedule a free discovery call. In order to "qualify" a potential lead, offer a free 15-20 minute discovery call for your practice. It's essentially your best chance to speak with potential clients one-on-one and determine whether they are a good fit for your business.
Using Healthie, you can integrate your calendar with your website or give customers a direct booking link. You'll be notified right away as a Healthie provider whenever a client schedules a session or makes a package purchase. Select the Healthie website experience you want your customers to have. Click here to create a free Starter account right now.
The likelihood that potential clients will sign up to work with you will increase if calls to action are strategically placed throughout your website. A call to action is a statement (posted as a button or link on your website) intended to compel a lead to take immediate action. Put a call to action (CTA) asking visitors to book with you, for instance, at the bottom of your "About Me" page.
They are immediately redirected to your online reservations system when they click the link.
Spreading out your website's calls to action will increase the likelihood that each potential client will take the plunge and begin working with you. Removing unwelcome barriers like the requirement for customers to call or email you in order to schedule an appointment and giving them immediate access to booking or packages. Without them, a potential client could easily read your blog post, gather the data they required, and then leave without taking the crucial next steps toward collaborating.
- It stands out: Ensure that the button or badge is a distinct color and big enough to catch your lead's eye.
- Its goal is obvious: Your button's action should be obvious to your customers. Provide clients with a clear roadmap of their next steps rather than just writing "Learn More": For a seamless experience, "Purchase a Package" or "Schedule a Discovery Call."
Giving customers or leads the option to buy packages online will not only increase their convenience but also give them a chance to learn more about your services before making a booking. They have the option to select a package that best suits their requirements and make an immediate purchase. Clients can view your packages and then have the chance to talk about them with you to find the best fit for them, possibly during a free discovery call, which is another benefit.
If your practice primarily deals with insurance, you can diversify your revenue streams by using your website to promote additional services. Online programs, upcoming support groups, and webinars are all examples of services you can provide in your practice to generate additional revenue. You can also offer subscription packages for between-session engagement (like chat support or food journal reviews or meal planning). By listing these services on your website, you can draw in visitors who might not be regular clients but could still gain something from one of your webinars or programs.
Using your Healthie account and a pre-generated embed code, you can directly embed your packages into your website. Additionally, you have access to specific links for every package, which you can use in email campaigns, social media pages, and your website. Click here to find out how you can risk-free test out all of our most popular features.
Potential customers may hesitate when making an online package purchase. To lessen this hesitation, bear the following advice in mind as you construct your website:
- Boost your credibility: Boost your credibility by using testimonials on your website, as we already mentioned. According to the data, 33% of customers will buy something after reading just one positive review, and 90% of customers read reviews before making a purchase. Make sure to include a few recommendations on your services page to convince potential customers that you are the best option.
- Find the deal-breakers: Customers typically have a reason for not making a purchase. You can change your services page to improve conversion rates if you can identify some of the common reasons why customers decide not to buy a package. Perhaps customers simply don't know enough about the package and services offered. To encourage customers to spend their money with you, try being more specific and outlining what they will receive from each package.
- Eliminate the risk: Once more, there may be some ambiguity regarding the outcome when making an online purchase. Giving potential customers the option of a free consultation with you before they buy a package may help to reduce some of this uncertainty and boost their confidence when they do decide to buy a package.
The practice of "increasing the quantity and quality of traffic to your website through organic search engine results" is known as SEO, or search engine optimization. Developing an SEO strategy is essential for boosting website traffic, which will, in turn, boost your lead generation and, ideally, your paying customer base. Instead of using paid advertisements, organic traffic growth may be more advantageous for your website. Even though only 3.4% of searches led to a click on a paid advertisement, 12.6% of Google clicks go to the top 100 domains that receive search traffic. As a result, investing time in SEO is more effective than relying solely on paid advertisements.
Should you employ an SEO specialist?
The next step in attracting new leads to your website may be to hire an SEO expert, even though you can learn the fundamentals of SEO and optimize your website on your own. Having a professional optimize the content of your website can save you a lot of time and give you valuable information about the performance of your website and content rankings. Quite often, you can work on your SEO with a web designer (or even build your website alongside implementing an SEO strategy).
There are some advantages to bringing this team on board for your company:
- Saves you time and money: Now that you have an SEO team in place, you can concentrate on services that bring in money, like client care. In addition, it is a more practical choice than attempting to form an internal team.
- Teams working on SEO see better outcomes: Outsourcing your website development to an SEO firm eliminates all uncertainty. Even if you spend a lot of time researching and trying to develop an effective SEO strategy, there's a good chance that an outside team has more experience and can produce better results in a shorter amount of time. Simply put, they can devote more time, resources, and experience to getting you the results you want.
Utilizing the SEO tool built into your current website ads platform is one alternative. You can use the built-in SEO tools on websites like Weebly, WordPress, and Wix to begin learning how to optimize your content.
In the end, it comes down to whether you want to invest in your company by hiring an outside team or whether you feel like you have the time and resources to dedicate to this project on your own. Both methods will produce results, but you should think about which will be best for your business in the long run.
