When budgeting for a native advertising campaign, businesses should consider several key factors. First, identify the target audience and the platforms where they engage most. Understanding the scope and goals of the campaign, such as brand awareness or lead generation, is crucial. Additionally, allocate funds for content creation, as high-quality material is essential for effectiveness. Monitoring and optimization costs should also be included to ensure the campaign performs well. For more insights on budgeting, check out how much an native advertising costs