Welcome to Digital Marketing For Industrial Companies in 2023. lets learn the step by step. While traditional sales and marketing tactics (trade shows, networking, word of mouth) remain one piece of the puzzle, the growing segment is online. As younger engineers and technical buyers move into positions of greater influence and responsibility, these industrial customers are increasingly turning to us for more information online. Most would rather visit a website to get answers to their technical questions than call a vendor representative they've never spoken to before.