White Labeling has become a popular
term in the fleet management industry. It refers to a process where a product
of one company is rebranded by another company to make it look like their own.
The rebranded product is sold to the clients by resellers. It is a win-win
situation for the manufacturer and the resellers as both derive profit from it.
Nowadays, White
label GPS tracking software are
becoming common due to their immense demand in the market. They may be enticing
as they offer many attractive features, but it is important to be fully
informed before deciding. As a buyer, you need to analyze all the aspects
before selecting a software. Let us look at the different things to consider
before making a choice.
User-friendly Design:
Design is the base of any software and plays a
pivotal role in its success. Therefore, it is necessary to go through the design
in detail to gauge the software. Ideally, the interface should be easy-to-use
and help new users explore all the features. The software should be intuitive
to facilitate the users in navigating via tips and suggestions.
A user-friendly design is not only easy to use
in terms of features but should also be nice to look at. Everything from color
scheming to font styles and sizes should complement the design and offer
convenience to the user.
Vendor’s Reputation:
The vendor’s reputation is the key indicator in
the selection of a reliable solution. Usually, word of mouth holds great
significance in the market. You can ask some of the buyers from a particular
seller to find out about their reputation. It is advisable to go for an option
that several buyers endorse to minimize risk.
In case of negative feedback, it is important to
analyze it. After knowing the issues of the previous buyers, you should
consider whether these issues bother you or not. An inconvenience for one buyer
might not be a problem for you. Therefore, you should analyze the negative
feedback thoroughly and decide by keeping your requirements in mind.
Customer Support:
Customer support is an important factor to
determine the efficiency of any service. While selecting a white label GPS software,
you have to gauge the customer service in detail. Firstly, it is important to
check whether the vendor has a support department or not. You should ensure
that the support service is offered 24/7 to get assistance whenever it is
needed.
Most of the vendors offer free product training
to the clients. It provides a lot of help to the new users as they can easily
get hands-on experience with the software. You also have to check the support
team’s efficiency, like how quickly they reply to the queries. It is advisable
to ask the previous clients about the support service as they are the most
reliable source.
Also Read:features-and-benefits-of-white-label-gps-tracking-software
Remote Monitoring:
In this day and age, everything is going mobile
due to the fast-paced nature of affairs. The same is the case with the tracking
software. A static monitoring solution does not serve the purpose of modern
fleet companies. Managers cannot sit in one place to monitor operations as they
have many other tasks to do as well. In such a situation, a mobile app offers
the best possible solution.
Modern tracking solutions offer mobile monitoring
apps in their package as well. They allow the managers to have complete
know-how about the fleet activities. It helps them multitask and achieve better
productivity.
Availability of Hardware:
While looking for a white label GPS tracking
system, it is ideal to find both hardware and software in one place. It is
convenient if your vendor provides you with several good tracking devices that
work perfectly with the software. You can achieve the optimum performance from
the software by using compatible hardware.
Some vendors have professionals with extensive
experience dealing with hardware. They provide the best advice to the clients
during the hardware selection. With their assistance, you can choose the most
suitable tracking device for the software.
Good Collaboration:
The purchase of a white label GPS tracking
software is not just a one-time deal. It is the start of a longer collaboration
between you and your software vendor. You should always find out about the
vendor’s support policy before closing a deal. Make sure that you get the
complete introduction of the software with all of its features. It is best to
get demo training about the usage of the system from the vendor.
An ideal vendor is the one that keeps in contact
with you after selling their product. It remains easily accessible all the time
in case of any query and addresses your concerns thoroughly. Therefore, it is
essential to be fully aware of the type of vendor you will partner with.
Range of Features:
No matter how attractive the software looks to
you, it is not worth considering if it does not have good features. Therefore,
you need to consider all the features available in the software. The
requirements may vary from business to business. However, it is important to
check the basic features that are necessary like GPS tracking, reporting,
notifications, fuel monitoring, etc.
It is also advisable to look for unique features
that make your white label GPS software stand out. Any exclusive feature that
your tracking solution is offering will act as a USP (Unique Selling Point) for
you. As a reseller, an excellent range of features can help you attract
potential clients. You can market the product better with the help of
eye-catching features having probability of landing more clients.
Flotilla Iotis a win-win situation for both
the vendor and the reseller. It helps vendors to sell their software to
resellers, whereas the resellers can sell it to clients, posing it as their
product. Therefore, it results in more revenue for both parties with less
effort. Due to this reason, white labeling is a good choice to opt for, but you
should consider the aspects mentioned above beforehand.
