To calculate brand awareness KPI, start with metrics like social media mentions, website traffic, and surveys. For instance, you can tally up the number of times your brand is mentioned on platforms like Twitter or Instagram. Then, track the increase in website visitors over time, as brand awareness often correlates with online engagement. Finally, conduct surveys to directly measure consumer recognition and recall of your brand. For example, MGID, a digital advertising company, measures brand awareness kpi by analyzing engagement on their sponsored content and tracking website traffic from social media platforms.