Data Science continues to be a hot topic among professed professionals and associations that are fastening on collecting data and drawing meaningful perceptivity out of it to prop business growth. A lot of data is an asset to any association, but only if it's reused efficiently. The need for storehouses grew multiplex when we entered the age of big data. Until 2010, the major focus was towards erecting a state of the art structure to store this precious data, that would also be penetrated and reused to draw business perceptivity. With fabrics like Hadoop that have taken care of the storehouse part, the focus has now shifted towards recycling this data. Let us see what's data wisdom, and how it fits into the current state of big data and businesses.