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Digital advertising is evolving continuously. PPC is a very popular form of digital advertising used by small businesses and others. Knowing the latest trends in PPC can help you to make better utilization of your marketing budget. Here we discuss the latest trends that you need to follow in PPC marketing.

Using first-party data

There has been an increased use of first-party data recently. Third-party cookies will no longer be used by Google. This will enhance the privacy of PPC management Toronto. You need to have your first-party data to run the ads. So, you need to stop relying on third-party cookies and start focusing on your first-party data.

Increased use of AI and automation
PPC agency Toronto now uses AI and automation for PPC marketing. AI can now put the descriptions and headlines so that you get good results with the Responsive Search Ads. These will help to save time and the volume of manual work. AI and automation together will help to create an attractive advertising campaign. These will create ads dynamically depending on the website content.

Test and learn from mistakes

From the middle of this year, you won’t be able to edit or create ETAs in the interface of Google Ads. Google will make the responsive search ads (RSAs) and the dynamic search ads (DSAs) default searches ad type. Automation is used in both these cases by the PPC company Toronto. However, you shouldn’t trust automation blindly. You should experiment with the ads.

Diversification

You should diversify your PPC advertising platform. TikTok is the new addition to the scene. Influencer marketing is a trend now and you should adopt it for your business too. You will get more results from the content posted by the influencers. You should explore more platforms for PPC marketing like blogging, content marketing, and others.

Tracking conversion

You should use Google Analytics to track your progress with PPC marketing. Google Analytics 4 (GA4) is often used by marketers today to provide predictive insights, better integration with ads, and more. There should be scope for offline conversion tracking too.

PPC management services Toronto incorporates these trends in their PPC marketing strategies. Your business will get better results by following these trends and allowing PPC company Toronto to do the job.